American Crew remains at the forefront of the men's grooming business. With a clear passion to men's grooming, their purpose is to bring men into salons and give them with a great new experience, showing them new ways of incorporating style into everyday lives. American Crew never forgets its job is to give both men, barbers and stylists the tools they need to create stylish, masculine looks with ease. American Crew Fiber 50g gives high hold with a low shine. The fibre like, resinous product helps thicken, texturise and increase fullness to hair. It provides a strong, pliable hold with a matte finish. Also available in a larger 85g size.