American Crew remains at the forefront of the men's grooming business. With a clear passion to men's grooming, their purpose is to bring men into salons and give them with a great new experience, showing them new ways of incorporating style into everyday lives. American Crew never forgets its job is to give both men, barbers and stylists the tools they need to create stylish, masculine looks with ease. American Crew Forming Cream 85g gives medium hold with medium shine. Easy to use styling cream works well for all hair types, provides hold, excellent pliability, and a natural shine. Also available in a smaller 50g size.