Maximum hold says your client has designs on a gravity defying style that demands attention, great for back-combed glamour and red carpet sky high up dos. This is the wonder mousse that holds on and on, from day through to night, and never lets go or lets you down. If you say big it says how big, and keeps on dialling up the volume. And here's the real surprise, with all that muscle and static control too, there's no residue left on hair, you can't feel a thing. It's a bathroom must have and a big hair hero for anyone who ever goes anywhere thinking big.