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Trade Only

Trade only supplier to the professional hairdressing and beauty industry.

Superstore

superstore
superstore superstore superstore superstore

Covering more than 4,000 square feet and with thousands of products to choose from, the Salons Direct superstore in Birkenhead, Wirral has one of the most comprehensive ranges of beauty and hairdressing products, unrivalled in the UK.

Not only can you browse through our bumper catalogues, you can also savour a unique shopping experience in our bright, clean and friendly store. From everyday essentials to well known brands at unbeatable prices, we offer a one stop shop for all your salon needs.

Salon Interiors and Essential Furnishings - The design of your salon is a reflection of your whole business. That´s why we´ve created our furniture showroom, to enable you to choose the right equipment and furnishings whatever your needs - from top Italian manufacturers to our own design budget range. Please be aware that the showroom does not display every furniture item we sell. If there is a particular item you would like to see, please contact the Superstore first to check its availability.

Exclusive Membership Cards - All new customers will be required to provide proof of identity and professional status. Customers will then be issued with a trade card upon acceptance.

We are open 7 days a week, including late night Monday, Tuesday and Wednesday

  • Free car parking
  • Friendly staff
  • Strictly trade only
  • Free local delivery service

Opening Hours

Monday 8.30am - 8.00pm

Tues/Weds/Thursday 8.30am - 6.00pm

Friday 8.30am - 5.00pm

Saturday 9.00am - 1.00pm

Sunday 11.00am - 3.00pm

Directions

from Liverpool (Wallasey Tunnel)
Take a turning at Junction 1 off the M53. Follow the signs for Birkenhead. Then take the first left exit at the roundabout.

from Ellesmere Port (and M56)
Take a turning at Junction 1 off the M53. Take the third exit off the roundabout.

Pass B&Q and Halfords on the left hand side. At this next roundabout take the second exit (the first is Tesco). At the first set of traffic lights turn left and follow the road for a quarter of a mile to the entrance gates to the Business Park. After the gates, take the first left turning. Unit 30 follows after the bend and is on the left hand side.

Salons Direct Ltd, Unit 30, Valley Road Business Park, Birkenhead, Wirral CH41 7EL