Here at Salons Direct, we love celebrating the movers and shakers of our industry – whether that be the barbering experts innovating the men’s grooming scene, or a tech-obsessed stylist helping make that all important client experience smoother.

To celebrate the launch of our new digital magazine, we’re bringing you 100 salon experts and establishments you need to know about.  So whether you’re looking for a little entrepreneurial motivation or some ideas on how to push your salon in a new direction, check out

The Best Of Barbering

The Best Of Barbering

Creative and original barbers bringing a fresh perspective on barbering.

Joth Davies – Founder of Savills Barbers 

Since its inception in 2009, Savills Barbers, founded by Joth Davies has created a clear brand identity, instantly recognisable as an institution in its birthplace of Sheffield. Joth’s iconic barbershop merges passionate barbers with a number of awards including ‘Barber of the year’ and ‘barbershop of the year.’

Discover: Ask the expert with Joth Davies

Andrew Cannon – Found Of Ruffians 

Having worked within the retail side of marketing, Andrew Cannon, founder of Ruffians discovered that the men’s grooming industry was underserviced and so he launched the Ruffians barbershop in Edinburgh.  The business has now expanded into multiple locations around London as well as creating a product range engineered for men.

Murdock London 

Discover Murdock London, with a number of barber shops in London as well as their first international salon in Paris, the Murdock team are a force to be reckoned with. We particularly like their digital magazine, ‘The Murdock Man’,  which includes styling advice, as well as a number of informative men’s lifestyle articles.

Johnny Baba – Co-Founder of Barber Barber UK

For the ‘scoundrels and gentleman’ – Barber Barber, founded by Johnny Baba is an appointment and walk up establishment where everybody is treated as a VIP. Some of the stores also feature ‘The Dead Scoundrels Club’, a fully stocked bar and saloon where customers can relax before it’s their turn in the chair.

Adam Gore – Barberology

Nestled within Birmingham’s jewellery quarter, Barberology specialise in creating everything from classic do’s to a Turkish wet shave. Founder Adam Gore was nominated as ‘Barber of the Year’ in 2016 and continues to push the boundaries of male grooming, ensuring that Barberology remains a cut above the rest!

Sharps Barbers 

Sharps opened nearly 15 years ago to help men feel comfortable in their skin and to cause a stir around new school barbering. With numerous salons spread between NYC and London, as well as an extensive product range, Sharps offer something for everyone.

Sheriff Mehmet – Envy Barbers

Built on 60 years of generational barbering, Envy barbers was founded by Sheriff Mehmet. Envy is armed with the education and culture of Turkish Cypriot barbering. Looking for modern day barbering combined with old school Turkish delight? You’ll also find educational barbering courses spanning clipper confidence to shaving masterclasses.

Drakes of London 

Featured in leading glossy publications such as Esquire, GQ and Men’s Health, Drakes of London has also appeared on the hit Channel 4 show ’10 years younger’ as well as ‘Made In Chelsea’, building a coveted celebrity client base. As if that wasn’t enough, the Drakes team have also consulted on some of the world’s largest male grooming brands.

Mikey Pearson – Director of Man-ifesto

Manifesto offers a place for men to take a break from their busy lives with a contemporary and premium grooming experience. Featured in Time Out London’s ‘Top 10 barbershops’ as well as being a Shortlist Grooming Awards 2017 nominee, you really have to check out the aesthetic of this modern barbershop.

Huckle The Barber

Huckle The Barber offers no pomp or pretence, just a focused environment that provides men with a friendly, relaxed space combined with a traditional barbershop aesthetic. With two salons in London, Huckle has featured in Time Out Magazine, citing it as ‘grown up grooming without having to pretend to be in Mad Men!’

Pall Mall Barbers

Blurring the lines between an old school service and a razor sharp haircut, Pall Mall Barbers has been around since 1896 witnessing the various fashions and styles that have spearheaded the men’s grooming industry. This award-winning barbers also offers clients a shaving lesson to help them maintain the shape and style they desire.

Miguel Gutierrez – Founder of Nomad Barber

With salons in London and Berlin, as well as a Youtube channel examining the culture of barbering, Miguel’s brand, Nomad Barber uncovers and celebrates the art of barbering all over the world. Miguel blurs the lines between barbering as an art and as a necessity.

Halil Ismail – Founder of Jack the Clipper

Established in 1996 by London’s biggest family of Turkish barbers, Jack The Clipper has carved a reputation for being the go-to place for an experience of barbering brilliance. Discover walk-in treatments including ‘The Royal Ripper’, ‘The King Whiskers’ and ‘Fade to Jack.’

Discover: Salon Design Of The Month With Jack The Clipper

Hard Grind Barbering 

Winner of Scotland’s Best Barber award, The Hard Grind barbershop prides themselves on being more than just a barber shop. Featuring a refreshments area as well as an apparel clothing line and a games area featuring table football and a PS4 – this barber shop is a men’s lifestyle venue as opposed to a traditional salon.

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Johnny’s Chop Shop

Fusing 1950s and 1960s retro style with a modern day trend, Johnny’s Chop Shop offers a helpful YouTube channel  for clients wanting to recreate new looks, as well a wide range of products packaged in their signature American rockabilly style.

The Player’s Lounge

Situated in the heart of Edinburgh, The Player’s Lounge offers professional men’s grooming in a quirky setting. The eco-friendly barbershop has been designed with sustainability in mind, featuring low energy lighting as well as reclaimed wood, stone and brick.

Jacks Of London

Discover Jacks Of London, featuring a bar area, PlayStations, comfy sofas, the Jacks salons’ are quirky and forward thinking for the modern man looking for those bachelor pad vibes. With salons all over London, you’ll be sure to find one nearby.

Flanagans Barbers

A leading name in barbering across Manchester and the North West, the Flanagans Barbers brand includes training courses and more for those interested in starting up in the business of barbering.

Christian Wiles Hairdressing

Winner of ‘Best Men’s Hairdresser’ and finalist of ‘UK’s Best Independent Barbershop’, Christian Wiles Hairdressing offers traditional gentleman’s hairdressing. Founder Christian worked for 2 decades as a Matrix guest artist before creating a salon that fits his own personal ethos.

Kings Barber Club

The Kings Barber Club set themselves apart from other barber shops by catering to all ethnicities, hair types and preferred styles. With client testimonials from Calum Best, Danielle Lloyd and Dan Edgar,  this barbershop is the perfect all rounder.

Stefan Avanzato – Dolce & Gabbana Barbers

Stefan is the master barber at London’s exclusive Dolce & Gabbana barbers based in Mayfair. The brand saw a great opportunity to be able to offer a men’s-dedicated space where they can find the best tailoring, a great pair of shoes and walk out with a sharp new haircut and a nicely groomed beard. This is a barbershop that is a destination to have an experience.

Ask The Expert: Stefan Avanzato

Pankhurst London

When it came to the aesthetic of their salon, Pankhurst London had the thought that all hairdressers were very sterile and instead, they wanted to create a gentleman’s club where people could sit down, talk and change the world.

Discover: The business of barbering with Pankhurst London

Bharat at Genco UK

Genco was created by Bharat in 2007 who wanted to create a professional and friendly environment so that clients can enjoy a first class barbering treatment. Customer service is at the forefront of their business, with Bharat personally calling every customer who is not satisfied with their treatment. Now that’s customer care!

Mr Barbers

Giving people the opportunity to manage their own barbering franchise, Mr Barbers offers opportunities for budding barbers wanting to kickstart their very own salon business.

The Best Of Beauty

Innovators of the beauty world spanning nails, waxing, tanning and more!

Tracie Giles – Celebrity Permanent Makeup Artist

Tracie Giles is the celebrity-approved technician for permanent make-up. With clients on her roster including Katie Price, Andrea Mclean and more, Tracie offers everything from tattoo removal to her signature Gloss and glow lip treatments.

Ask The Expert: Careers in permanent make-up

Margaret Dabbs – Celebrity Podiatry 

Margaret understands the importance of well-maintained hands and feet and is passionate about offering long lasting anti ageing treatment for both men and women at all of her Margaret Dabbs salons. Her client base even includes Graham Norton!

Interview with Margaret Dabbs

Belinda Hay At The Painted Lady

With a unique, vintage aesthetic, The Painted Lady founded by Belinda Hay offers top to toe heair and beauty services for those looking for a bespoke client service with a rockabilly twist.

Cynthia Chua at The Ministry Of Waxing

Spearheaded by Cynthia Chua, Ministry of Waxing started in Singapore where the team worked on modifying the dynamics of the perfect Brazilian to suit all of Asiana – it meant that techniques had to be changed while keeping all of the wax’s super high efficacy. Ministry of Waxing was born.

Ruby Hammer – Make-Up Artist

British internationally acclaimed make-up artist Ruby Hammer MBE has carved a career as an industry legend having appeared on Channel 4’s hit ’10 Years Younger’ as well as pooling a client base including British Vogue,  Kate Moss, Davina McCall, Marie Claire and more!

Sarah Elmaz – Get Buffed Nails

With over 276K followers on Instagram, Sarah Elmaz is a nail tech sensation. Leveraging Instagram to promote her unique and elaborate nail designs, Sarah reinstates the importance of being one step ahead of the trends.

Interview with Sarah Elmaz

Sharmadean Reid – Found of Wah London

Beginning as a fanzine about girls in hip-hop, WAH was the brainchild of Sharmadean Reid, founder of WAH London. Now, in 2017, Wah London provide slick nails in a sassy environment whilst combining beauty, art, tech and girl culture as their main pillars of inspiration.

Ask The Expert: Sharmadean Reid

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Yulia Rorstrom – Found of Duck & Dry

Pioneering the art of speed and convenience treatments, Duck & Dry is the innovative blow-dry bar created by Yulia Rorstrom. With the goal of professionally styled hair to become part of an everyday beauty regime, Yulia’s salon allows clients to walk in and walk out looking and feeling fabulous.

Tammy Koslowski – Founder of NAF Salon

NAF is the Glasgow based destination for nails. Whether you’re a first timer, a nail-biter or a seasoned salon go-oer,Tammy’s salon has been featured in British Vogue, Stylist magazine and British Glamour mag. Call upon NAF for awesome nails, catchy playlists and awesome customer service.

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James Read – Tanning entrepreneur

A firm favourite with the likes of Rosie Huntington Whiteley, James Read offers self-tan solutions without the headache. As a professional tan artist, James has worked on a number of celebrities from Mariah Carey to Naomi Campbell. James has gone on to create his own range of self-tanning products.

Mary Greenwell – Makeup Artist

Mary’s make-up artistry is synonymous with the best of British talent. Having worked on the face of the late Princess Diana, Mary Greenwell has worked for many glossy magazines with a CV that boasts hundreds of celebrities, models, fashion shows and editorial campaigns.

Cheeky – Nail Bar

The cheeky nail salons are a force to be reckoned with. Derived in East London and now dotted all around the capital, this colourful and creatively named collection of beauty parlours and products combines accessible beauty with Shoreditch cool. The team behind Cowshed has developed a nail salon that ensures your hands and feet are perfectly presentable at all times.

Salon design of the month: Cheeky

House of Wax

House of Wax was founded for professionals requiring quick, high quality waxing treatments in their lunch hour, or after work. As featured in Cosmopolitan, Vogue, Glamour and Elle, this waxing destination brings excellent customer service without the pomp.

Beauty and Melody Spa

Bringing a sense of calm to the hectic lives of city professionals, the Beauty and Melody spa by Montcalm is an oasis of tranquillity housed in the centre of London. Featuring a swimming pool, jacuzzi and exclusive fitness centre this really is the destination for health and wellbeing.

Banyan No.1 – Spa

This traditional Russian spa offers honest and organic spa and wellness treatments served alongside Russian delicacies. Unlike conventional saunas, Banyan is 70C lower than the average sauna to help their clients detoxify and relax. Other treatments include a traditional thermal experience as well as a honey and salt scrub.

Gloss Bar

Gloss offers luxurious yet affordable beauty treatments for their clients which focuses on promoting fully natural nail health. All the polishes that they use are free from Toluene, Formaldehyde and DBP – We’ve also heard they have an enviable collection of Essie polishes!


Based in Leeds, Pastille’s founders discovered that the city centre required a more upmarket, yet personal beauty experience. Winner of ‘Best New Business’ and ‘Best Place to Treat Yourself’ Pastille have featured in Vogue and The Telegraph and are particularly renowned for collaborating with women-centered events.

Reecy Roos

We love it when we discover beauty salons that offer immersive beauty experience. Reecy Roos is an uber cool beauty destination that offers a DJ, drinks and good times. For killer talons with plenty of colour and sass, choose Reecy Roos.

Lash Lab

Innovating the way that we flutter our lashes, Lash Lab is on a mission to supply thicker more sumptuous lashes for their client base. Specialising in semi-permanent lashes, Lash Lab only uses Mink’s premier silk extensions for a flawless, fluttery look!

Hula Beauty

Looking for a salon that offers vintage retro beauty? Look no further than Hula beauty. With an awesome vintage pin-up aesthetic and an array of beauty treatments on their menu – shake up your usual salon for something a little more fabulous.

Lyttle Minx Beauty

Voted ‘Best London Nail Salon’ Lyttle Minx was founded on the ethos that everyone deserves a tranquil, peaceful atmosphere to unwind and relax. Founder Lily saw a gap in the market for affordable, luxury products and services without the fuss.

Nails and Brows Mayfair

Founded by Sherrille Riley, Nails and Brows Mayfair has an enviable reputation for creating beautiful brows. With over 20 years experience, Sherrille channelled her efforts into the salon which specialises in their iconic ‘Audrey’ full brow paying homage to the film star and classic beauty, Audrey Hepburn!

Blink Brow Bar

Founded by Vanita Parti MBE, Blink Brow Bar is the pioneer walk-in brow bar that really shook up the beauty scene as we knew it.  Vanita worked hard to bring the ancient Indian technique of threading into the 21st century where clients can enjoy brow and lash treatments on demand.


Inspired by the German art movement, Bauhaus, Browhaus as it’s cleverly named is the first and only concept store to specialise in brow and lash grooming services. Built for the image-conscious urbanite who demands function and style, Browhaus offers top technical proficiency to transform any facial hair!

Catch us in part 2, where our list continues with the hottest movers and shakers in the business of hair, tech and more!

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