The 1001 Blondes Collection With Redken Shades EQ

Redken Shades EQ is the ultimate blonde collection

The Shades EQ 1001 Blondes collection features 28 existing shades to achieve any blonde and elevate your blonding expertise.

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How to use the Redken Shades EQ 1001 Blondes Collection

Shades EQ’s 1001 Blondes shades are super versatile. You can use them on natural, colour-treated, and pre-lightened blonde hair to reduce warmth, neutralise tones, or enhance natural hues.

They're perfect for blonde transformations, whether you're doing highlights or a double process service.

Mastering your blonde texture game

Discover one of the many blonde toning texture techniques created with Shades EQ.

Gold Rush

Starting level: Natural level 5

LIGHTENER FORMULA

2 scoops (30g) Flash Lift Power 9 Bonder Inside
1.5 oz. (45ml) 20 Vol Pro-oxide Cream Developer

SHADES EQ FORMULA

1 oz. (30ml) Shades EQ Gloss 09V Platinum Ice
1 oz. (30ml) Pro-oxide Cream Developer

Discover Philip Foresto's signature 1001 Blondes formula

Educator and Redken Brand Ambassador Philip, the owner of SALON ICON on Nashville’s Music Row, has travelled the world teaching his signature balayage technique, Expensive Hair.

Together with Philip, Redken has developed three 1001 Blondes techniques to help you achieve dimensional blonding with beautifully toned results.

Look 1: Glamour Glow - Balayage & Refresh

BEST FOR: Creating soft and natural gradation of lightness towards mid-lengths and ends.

STARTING LEVEL: Natural Level 6 with previous balayage

LIGHTENER FORMULA 1

•2 scoops (30g) Flash Lift Power 9 Bonder Inside
•1.5 oz. (45ml) 30 Vol Pro-oxide Cream Developer LIGHTENER FORMULA 2
•2 scoops (30g) Flash Lift Bonder Inside
•1.5 oz. (45ml) 10 Vol Pro-oxide Cream Developer ZONE 1
•1 oz. (30ml) Shades EQ Gloss 07N Mirage
•1 oz. (30ml) Shades EQ Processing Solution ZONES 2 & 3
•0.3 oz. (10ml) Shades EQ Bonder Inside 010VG Baby
•0.3 oz. (10ml) Shades EQ Bonder Inside 010VV Lavender Ice
•1.3 oz. (40ml) Shades EQ Bonder Inside 000 Crystal Clear
•2 oz. (60ml) Shades EQ Processing Solution

Look 2: Golden Lights - Babylights + Global Gloss.

BEST FOR: Creating high-impact blondes with fine sections for maximum lightness.

STARTING LEVEL: Natural level 6 with previous balayage

LIGHTENER FORMULA

2 scoops (30g) FLASH LIFT POWER 9 BONDER INSIDE
1.5 oz. (45ml) 20 Vol PRO-OXIDE CREAM DEVELOPER

ZONE 1

1 oz. (30ml) SHADES EQ GLOSS 07N Mirage
1 oz. (30ml) SHADES EQ PROCESSING SOLUTION

ZONES 2 & 3

1 oz. (30ml) SHADES EQ BONDER INSIDE 010G Lemon Icing
0.3 oz. (10ml) SHADES EQ BONDER INSIDE 010NB Caramel Cloud
1.4 oz. (40ml) SHADES EQ PROCESSING SOLUTION

Look 3: Sunkissed Face Frame - Money Piece + Zone Toning

BEST FOR: Creating lightness that shapes and frames the face.

STARTING LEVEL: Natural level 7

LIGHTENER FORMULA

2 scoops (30g)FLASH LIFT BONDER INSIDE
1.5 oz. (45ml) 20 Vol PRO-OXIDE CREAM DEVELOPER

GLOBAL GLOSS

1.5 oz. (45ml) SHADES EQ BONDER INSIDE 010AA Butternut
0.3 oz. (10ml) SHADES EQ BONDER INSIDE 07AA Turmeric
1.9 oz. (55ml) SHADES EQ PROCESSING SOLUTION

FACE FRAMING

1 oz. (30ml) SHADES EQ BONDER INSIDE 000 Crystal Clear
1 oz. (30ml) SHADES EQ PROCESSING SOLUTION

Tips from Philip Foresto to achieve 1001 Blondes

How do you choose the right shades EQ shades when performing a blonde service?

“I think the most critical part of blonding is determining the ideal shade for your client. What tone will suit their skin best: warm or cool? If you’re unsure, looking at your client’s jewellery is a great tip. Do they wear more gold or silver? If they wear both, you can lean either way.”

What's your opening question in a consultation?

“What kind of wine would you like? No, all jokes aside. You have to know your client first. You must understand how to approach each consultation individually and customize it to that person to make a strong connection.

The most important questions are: 1) What do you like? and 2) What do you want to avoid seeing in your hair?”

When and how do you discuss the price with your clients?

“I flag my prices at the beginning of our conversation so we don’t get too far into the consultation without them knowing. I’m very firm with my prices. I think that in this industry, one of the biggest challenges I’ve seen with hairstylists is that we overwork and undercharge. I make it known upfront, and if it’s not suitable for them, we discuss other options.”

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The 1001 Blondes Collection

Bonder Inside

010AG Misty Beige.
010NB Caramel Cloud.
010NW Iced Pina, 010G Lemon Icing.
010WG Honey Gold.
010GRo Sparkling Wine
010AA Butternut.
09VV Lilac Ice.
09AG Glossy Greige.
09GRo Blush Spritz.
07AG Smokey Beige.
07GRo Golden Fizz.
07AA Turmeric.

Bonder Inside & Gloss

000 Crystal Clear.
010VV Lavender Ice.
010N Delicate Natural.
010GI Tahitian Sand.
09V Platinum Ice.
09N Café Au Lait.
010VG Baby.

Gloss

09GI Hamptons.
09NB Irish Creme.
09NW Cream Soda.
08N Mojave.
08GI St. Barths.
08V Iridescent Quartz.
07N Mirage.
07NB Chestnut.
07NW Milk Tea.

Backgrounds & Tonal Breakdowns

The 1001 Blondes collection consists of existing shades across 12 Shades EQ families: Natural, Ash Gold, Neutral Brown Blonde, Violet Gold, Natural Warm, Gold Iridescent, Gold, Warm Gold, Auburn/Auburn Accent, Gold Rose, Violet, and Violet Violet.

Natural

With blue/violet reflects and brown to tan backgrounds, 010N Delicate Natural, 09N Café Au Lait, 08N Mojave, and 07N Mirage are best for neutralising unwanted warmth.

Ash Gold

With blue/gold reflects and brown to tan backgrounds, 010AG Misty Beige, 09AG Glossy Greige, and 07AG Smokey Beige are best for cool creamy tones that provide a smokey beige end result.

Neutral Brown Blonde

With red/violet reflects and brown to tan backgrounds, 010NB Caramel Cloud, 09NB Irish Crème, and 07NB Chestnut are best for balancing beige tones.

Violet Gold

With violet/gold reflects and a brown to tan background, 010VG Baby is best for iridescent blonde results with a soft gold finish.

Natural Warm

With gold reflects and brown to tan backgrounds, 010NW Iced Pina, 09NW Cream Soda, and 07NW Milk Tea are best for a subtle hint of warmth.

Gold Iridescent

With gold reflects and brown to tan backgrounds, 010GI Tahitian Sand, 09GI Hamptons, and 08GI St. Barths are best for cool golden tones with balanced iridescent tones.

Gold

With a yellow and brown to tan background, 010G Lemon Icing is best for balanced, soft golden tones.

Warm Gold

With yellow/orange reflects and a brown to tan background, 010WG Honey Gold is best for warm golden tones.

Auburn / Auburn Accent

With orange/red reflects and brown to tan backgrounds, 010AA Butternut and 07AA Turmeric are best for balanced warm orange tones.

Gold Rose

With gold/rose reflects and no background, 010GRo Sparkling Wine, 09 GRo Blush Spritz, and 07 GRo Golden Fizz are best for a warm gold tone balanced with hints of rose.

Violet

With violet reflects and no background, 09V Platinum Ice and 08V Iridescent Quartz are best for diminishing yellow undertones.

Violet Violet

With violet/violet reflects and no background, 010VV Lavender Ice and 09VV Lilac Ice are best for diminishing yellow undertones for an icy result.

Tip from Redken

These shades are designed to perform at their best on natural blonde, previously colour-treated blonde, and/or pre-lightened blonde hair that is the same level or lighter than the shade being used.

As always, 000 Crystal Clear can be used on any level of hair to maintain its condition and shine without adding tone.