What is the best eyelash extension brand in the UK? For many salons, it’s the award-winning Flawless Lashes by Loreta!

Now in stock at Salons Direct, Flawless Lashes by Loreta has won multiple awards for their range of professional eyelash products, which includes everything from individual lashes for eyelash extensions, to lash lift supplies and tints.

Started by master lash technician, Loreta Jasilionyte, this leading lash brand has everything you need for your beauty business, including …

Individual Lashes…

Flawless Lashes by Loreta includes a huge range of Individual lashes for lash extension treatments. Available in black and brown in varying lengths and curls, you can tailor the perfect look for your client.

Lash lift products…

The brand also offers high quality professional lash lifting products for salons, including lash lift rods, brushes, combs and lash lift lotion.

Lash serums…

When offering lash lifts, extensions or eyelash tints, maintaining the health of the client’s lashes is vital. Flawless Lashes by Loreta has developed a line of nourishing lash serums that help lashes keep their strength, volume and length during and following treatments, such as their Lash Plump Serum.

Lash lift and extension aftercare products…

It’s important clients follow all the necessary steps for maintaining their lash treatments. Flawless Lashes by Loreta Foam Cleanser and Lash Wizard Eyelash Serum can be added to your retail selection selection to give clients all they need to clean and care for their lashes.

Lash glue…

Flawless Lashes by Loreta features a range of lash glues to choose from, such as the black-coloured Chameleon Lash Adhesive, Luminous Clear Lash Adhesive and super quick drying Fame Lash Adhesive.

Lash tools and accessories…

You can complete your lash kit with Flawless Lashes by Loretas professional lash tools and essentials for your treatments, including tweezers to suit all needs – from Isolating Tweezers and Easy Fan Tweezers, to Classic Lash Pick Up Tweezers.

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Want to know more about the Flawless Lashes by Loreta brand? We caught up with them to find out more…

Can you tell us a little more about Flawless Lashes by Loreta and how the brand got started?

Flawless lashes by Loreta is an award-winning brand known worldwide for the highest quality products and the most detailed Academy Training in the world. We have more than 35 trainers, 20 distributors and millions of women wearing lashes across the globe – and the numbers are constantly growing.

In fact, more and more lash artists are joining the brand daily to represent it as licensed Flawless Lashes trainers, all over the world!

Our CEO, Loreta Jasilionyte, established her online retail business in 2013. She has rapidly become recognised as one of the leading master lash artists and innovators in the industry, constantly pioneering new products and techniques.

“My emphasis is on creating products that will enable our clients to create ‘flawless masterpieces’ and provide the best care to maintain the healthy lashes of their clients.” – Loreta Jasilionyte

In addition to retail, Loreta leads the flawless lashes training academy. She is thoroughly committed to her students’ success as much as her own. Loreta’s training is different. The emphasis is on striving to create flawless masterpieces and caring for healthy lashes.

After completing the training academy, many students have gone on to create their own prestigious paths within the industry. Offering courses worldwide, Loreta’s classes are in huge demand, and she continues to expand her teaching repertoire.

We value hard work, a quality output, innovation and trust. We pride ourselves on the fact that much of the work that we do is purely based on long-standing relationships and word of mouth recommendation.

We offer personal and commercial development and training, the opportunity to gain varied experiences and a wealth of knowledge, and a calm and friendly environment to work in.

It’s a lovely place to be, and we’re really proud of the people at Flawless lashes by Loreta. They make it what it is.

What makes Flawless Lashes by Loreta stand out in the false lash market?

Flawless Lashes by Loreta strives to stay innovative and real to customers. There is nothing more important as the connection between customers and the brand. Here at Flawless Lashes, we strive to educate professional lash artists with continuous support. We always listen to our customer’s advice and create our product range accordingly.

What has been the brand’s greatest success?

Flawless Lashes by Loreta has had many successful moments, but the greatest success is to know that people appreciate and trust the Flawless Lashes by Loreta brand. The biggest proof is our multiple awards for ‘Professional Integrity’, ‘The Best Training Academy’, ‘Excellence in Customer Service’ and ‘Entrepreneur of Year’ (two years running).

We are proud that the Flawless Lashes by Loreta brand, courses and products are known, used and trusted worldwide. What could be a greater success?!


What would you say your most popular product is and why?

We have many bestsellers, but our hero product is our volume lashes; they remain very consistent from day one in terms of fibres and curls, plus come in eco-friendly packaging. They are also very light weight, close to natural lashes but allowing you to create a glamorous look. Nevertheless, we are always making improvements to make it as easy as possible for the lash artist.

Who can use Flawless Lashes by Loreta – are they best suited to beginners, experts or everyone?

Flawless Lashes by Loreta is the brand which suits anyone who wants to master the art of lashes. It doesn’t matter if you are a beginner or an expert – you will find the right product or course to create a flawless look for you and your clients.

What training or qualifications would you recommend to salons offering lash lifts and extensions?

The lash industry is moving and growing so fast that constant training and self-development are a MUST for lash artists who want to stay on the top of it or learn something new!

Flawless Lashes by Loreta recommends that salons and lash artists should choose wisely when deciding their course provider. Only trustworthy brands will provide the best possible and most up-to-date training.

Every professional lash artist must have classic, volume and lash lift treatments qualifications and of course must be accredited.

At Flawless Lashes we offer different options for training courses to make sure that every person can find the best one for their skill set. Recently, we introduced a lash lift online course which is perfect for people who want to complete training at their own pace, or do not have an option to travel to the academy, but still want to get the most in-depth information.

How does the brand make sure it stays up to date with the latest trends and industry advances?

The lash industry is growing so incredibly fast, Flawless Lashes by Loreta is always one step ahead! Our founder, Loreta Jasilionyte’s dedication and passion for the industry helps to make sure that brand is a global leader and industry innovator. We are constantly developing and making improvements, with new launches products, techniques and courses.

Why do you think lash lifts have grown so much in popularity lately?

The industry is constantly growing and changing. Natural looks have now become extremely popular and desirable by many people.

It’s also worth pointing out that lash lifts and lash lamination are two different things. At Flawless lashes by Loreta, we used lash lamination systems, as it’s a more nourishing treatment. Not just for curling and lifting lashes, lash lamination also feeds lashes with vitamins with use of our lash plump serum – which other brands call ‘lash botox’. This is also the best solution to strengthen lashes during the treatment. The formula is so gentle, unlike some other lash perm solutions which can damage lashes.

If done by a professional lash artist, the treatment gives the effect of naturally longer and healthier lashes.

What is coming up next for Flawless Lashes by Loreta in 2020 and beyond?

Flawless Lashes by Loreta is getting bigger and stronger than ever! No doubt, many new products, updated training courses and more are on the way! We won’t reveal all our plans but keep your eyes peeled – the best is yet to come!

Shop all your professional lash and brow supplies online at Salons Direct, including Flawless Lashes by Loreta.

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