New in at Salons Direct this month, we now feature the brilliant Halo Gel Polish by Pure Nails!

This range was created specifically with nail salons in mind, offering a gorgeous array of highly pigmented colours alongside their builder gels and base coat. These gel polishes cure in just 30 seconds and take only 10 minutes to remove, though the manicure can last up to 14 days without chipping.

We caught up with Pure Nails to find out more about their brand and their gel polish range…

halo nail polish

Tell us more about Pure Nails. How did the brand begin and what does it stand for?

Pure Nails was launched in 2010 in answer to the growing demand for affordable nail products geared to the needs of our UK nail techs. Every product we develop has this philosophy in mind and was a welcome change to the USA dominated market.

Currently Pure Nails offers a comprehensive range of products covering all the disciplines required by the UK nail tech including an Acrylic Liquid & Acrylic Powder system, Hard Gel, Gel Polish and EasiBuild – a revolutionary brush on builder gel that has proved phenomenally successful. We take pride in developing our products to the highest of standards so we can be sure the products our customers use create long-lasting, perfect results in keeping with the fast turning trends of the nail world!

Our ethos at Pure Nails is to simply supply products to the UK nail techs at a quality they demand and, of course, at a price they are happy to pay!

How does Pure Nails stand out from competitors?

Pure Nails is a UK company developing products for use by UK nail technicians and supported by UK nail technicians. Our products are affordable, on-trend and we are constantly listening to you- our customer- to develop new products you and your client want, adding them to our existing range.

What makes the Halo Gel Polish range a great fit for professional nail techs and salons?

Halo Gel Polish is manufactured to the very latest industry formula and provides many benefits to the nail techs and salons, including ease of application, fantastic shine and tremendous depth of colour while providing 14 days of chip resistant long-lasting shine. You can remove Halo Gel Polish with ease and without damage to the natural nail, making it a client’s favourite.

Related: Discover the Best of Our Gel Polish & Soak Off Range

What are your best-selling products? What do you think makes them so popular?

Our best-selling product is our Halo Gel Polish. We have found this to be our most popular product due to the fact we are constantly releasing new, on-trend colours at affordable prices.

Which of your products would you suggest all salons should stock up with?

Our whole Pure Nails range is fit for salon use. When creating any of our products, we always think about whether it is fit for a salon and a mobile nail tech’s use – meaning that the majority of products brought out are fit for both. We, of course, think salons should stock our whole product line because of this. However, Halo Gel Polish is our most popular product, so this is a must have!

How have you kept up with the latest nail trends?

We keep up with the latest trends by looking at trend reports for the following year. We also let our customers have a huge input with everything we bring out. This way we know that you and your clients will love our whole product range and all new colours we decide to bring out.

What does the future hold for Halo?

2020 is going to be an exciting year for Pure Nails! We have already booked stands for London, Birmingham and Manchester’s 2020 Trade Shows. We will have two stands at the show; the 1st is to exhibit and sell product, and the 2nd is to offer education and allow the nail tech to get hands on. Looking forward to seeing you all there!

Shop all our professional nail supplies online at Salons Direct

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