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Becoming the first Italian company to produce hair dryers exclusively for professional use, ELCHIM, which stands for ‘Elettro-professionali Chiminello’ was founded in Milan by brother and sister duo Egle and Riccardo Chiminello. For the last 72 years, the brand has remained…
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Responsible for paving the way in how stylists use foil in hair colouring, we caught up with the bright and bold innovators Framar to find out what makes the brand tick and how they have continued to reign supreme within the business…
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Favoured by numerous beauty professionals, our brand spotlight this month is with the dynamic and multi-award winning, Beauty Pro. Creators of well favoured beauty products including innovative treatments, sheet masks and more, the Beauty Pro team tell us more about their established brand…
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