Master the art of toenail reconstruction with LCN! You may have seen those truly transformative videos on TikTok of clients walking into a salon with barely any big toenail at all and coming out with a fully formed, natural-looking nail!

Here at Salons Direct, we love watching those transformations,

Join us as we share everything you need to know about the OLAPLEX Bond Shaper™ Curl Rebuilding Treatment and the OLAPLEX no.10 Bond Shaper Defining Gel

It's time to elevate your blonding skills with Redken Shades EQ – because creating the perfect blonde is more than routine; it’s an art.

Whether you're aiming for icy blonde, strawberry blonde, golden blonde, or any shade in between, Shades EQ has got you covered.

Let's take a look at Redken's latest launch! The brand-new Redken Acidic Bonding Curls is a silicone-free range designed to rejuvenate the natural pattern of curls and coils to help shape, enhance, and revive them.

What is the New Redken

Salons Direct is proud to announce our biggest launch of the year. We are partnering with the professional gel nail brand you’ve all been asking for... they’re market-leading, vegan and cruelty-free, plus the innovator of iconic BIAB™ (Builder In A Bottle) — it’s none other than The

Salons Direct is proud to announce the partnership and launch of Dyson online for professional salon owners and stylists around the UK.

Since the much-anticipated launch of the consumer-led range in 2016, Dyson has seen exponential growth and massively disrupted the hair care market. Investing heavily in its research and

Nail art and colour trends are everywhere. If your clients are rocking statement red nails, they could be channelling their inner “mob wife” vibes. And if

You may have heard hair professionals and beauty editors raving about Ultimate Repair, Wella Professionals’ newest range of hair care products that take

We are thrilled to introduce you to ghd's professional HD motion-responsive™ styler, the ghd Chronos.

It is suitable for all hair types and is two times more responsive for ultra-fast personalised styling that transforms your client's hair in just one stroke.