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iNOA stands for Innovation, No ammonia, and the much-loved permanent hair colour formula has come a long way since it first launched over a decade ago and it is now BETTER than ever. Let’s find out what’s new… What are…
Read moreRedken. A well-trusted and frequent favourite in the beauty industry. Founded back in the 1960s, Redken has contributed to over 60 years of good hair days, and Salons Direct is proud to offer you collections from this brilliant brand. Redken…
Read moreTake a look at KP: POP, the latest creative campaign shared by the team at Wella Koleston. Keep reading as we learn more about the inspiration behind the campaign and how to create 4 of these showstopping, vibrant looks as well as…
Read moreFramar foils are a fantastic addition to your hair colouring kit. Not only are they robust, resistant and durable, but they are also brought to you in an array of stunning patterns, prints and colours that add something memorable to your colour service or compliment your salon…
Read moreBlondes are always a client favourite! Dimensional looks are trending, with low-lighting and root smudges a must-have to create the lived-in looks that are taking over on Instagram! However, no blonding look is complete without the perfect hair toner. That’s…
Read moreBlonde hair trends are shifting and it’s time for you to tackle them. Here, the Redken team explain how to achieve the perfect ‘Greige’ hair colour. Over the past year, there has been a shift in client demand for icy,…
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