Loved by It-List colourists worldwide for its A-list results, Redken Shades EQ is the original iconic demi-permanent liquid gloss. Formulated with Wheat Amino Acids Shades EQ’s acidic formula helps deliver mirror-like glossy shine and is perfect to gloss, refresh, tone & correct with no lift in as little as 20 minutes!

How to Choose the Right Hairdressing Scissors: A Guide for Stylists

Whether you’re just starting your career as a hairstylist or you’ve been cutting professionally for years, choosing the right pair of hairdressing scissors is one of the most important decisions you’ll make.

Your scissors are more than what you think, they are your everyday tool. They are with you from your

Let's talk about a game-changer in hair colour care, L'Oréal Professionnel's Vitamino Colour Spectrum. If you're passionate about keeping your

Let’s be honest, your busy clients want fast, fuss-free treatments and we know how tricky it can be to squeeze in a grey coverage top-up without throwing off your whole day.

That’s where Wella Professionals

Calling all colourists and hair artists! There’s a new game-changer in town, and it’s about to take your toning services to the next level.

Say hello to the Danger Jones Artistic Toners, the latest must-have in your colour toolkit.

Whether

Wedding bells are about to start ringing, and the 2025 wedding season is about to begin!

This year’s styles are saying “I do” to the perfect blend of timeless elegance and modern romance; think effortless yet polished, sophisticated yet soft.

Simply gorgeous!

If you're a hairstylist getting ready for the wedding season, we’ve gathered the dreamiest

Ready to hear about the latest launch from OLAPLEX?  Let us introduce you to the new OLAPLEX No.5 Leave-In™ Moisturise & Mend Leave-In Conditioner,

Exciting news—K18 is now available at Salons Direct! If you haven't heard of K18, where have you been!?

K18 is a revolutionary haircare product that's been taking the hair world by storm. Unlike traditional treatments, K18 works on a molecular level to repair damaged hair from the inside out, restoring strength, softness,

Join us as we share everything you need to know about the OLAPLEX Bond Shaper™ Curl Rebuilding Treatment and the OLAPLEX no.10 Bond Shaper Defining Gel

OLAPLEX is renowned worldwide for providing unparalleled hair products designed to repair damaged hair and maintain strong, healthy bonds.