Is your salon fully booked up over Christmas? The festive season is just around the corner, and it’s the perfect time to ramp up your salons marketing game! With holiday parties, gatherings, and family events filling up your clients’ calendars, everyone wants to look their best. This is your chance to tap into the holiday excitement and ensure your salon is fully booked throughout the season.
In this blog post, we reveal Christmas marketing strategies tailored specifically for hair and beauty salons to help you shine this holiday season. From festive promotions to gift voucher ideas, we’ve got the inspiration you need to boost your bookings and increase revenue!
Christmas Marketing Ideas For Your Salon In 2024
1. Take care of your retail sales – Gift Vouchers & Stocking Fillers
Christmas is the perfect time to nurture some additional income through retail promotions. It’s a good idea to refresh your retail area when you get your new Christmas retail stock in to help get some attention from clients who might usually walk past it.
Be sure to choose some gift sets that are packaged up attractively and include a good range of price points such as some little treats, stocking fillers and larger gift sets. You could even package some up into gift hampers.
Placing a few lower-value items by your till can encourage some impulse buys while having some sitting in the window might encourage passers-by to come in and make a purchase. Make sure your salon is well-staffed during this period to ensure someone is there to help with walk-ins.
Attract new clients by promoting gift vouchers, perfect for last-minute gift buyers.
Read more: 5 Ways to Improve Christmas Retail Revenue in Your Salon
2. Take the Opportunity to boost Client Loyalty
Elevating the client experience during this festive time can make a lasting impression and keep customers coming back well into the New Year. Consider introducing special Christmas-themed packages and treat your loyal clients to exclusive Christmas discounts or early bird specials. A well-timed promotion could help you fill those last-minute appointment slots.
Small gestures, such as offering complimentary seasonal refreshments, can go a long way. Around Christmas, even your most low-maintenance clients will probably be stopping by for a festive pick-me-up!
Use the time you will be seeing them build up your relationship and let them know about any upcoming offers or new treatments they might be interested in – but be careful not to give them a sales pitch. You don’t want to scare them away!
Deck the halls with holiday decorations to create a warm and inviting atmosphere. Your salon’s ambiance can encourage clients to book treatments and get into the holiday spirit!
3. Offer Treatment Packages
Getting party-ready is a big deal for lots of clients! To encourage them to come to you, you could offer special Christmas bundles, combining your most popular treatments with a festive twist, for a tempting price. Think “Holiday Glow” facials, Christmas party hair styling, or even “New Year’s Glam” packages. Or, how about a post-party deep conditioning hair treatment to restore their shine?
Related: Christmas Countdown – What to Offer Your Clients
4. Host a Client Event
Client events are a great way to build relationships and let your clients know more about your salon’s offerings. Christmas is a brilliant time to arrange a client event.
Consider organising an exclusive evening event with complimentary festive treats, mulled wine, or seasonal refreshments. Show your salon’s expertise by incorporating live demonstrations of popular Christmas hairstyles or beauty treatments.
Offer special discounts or promotional packages for attendees, incentivising both current and potential clients to indulge in your services.
Encourage social media sharing by creating a unique event hashtag, allowing your clients to capture and share their experiences. You could offer a taster of some party season packages you have or new treatments you have coming in for the new year – get them booked in now if you can.
Remember that most people will be really busy at this time of year, so be sure to arrange this with plenty of notice.
Read more: The Importance of Client Events in Your Salon.
5. Get Social!
Social media is quickly becoming one of the most powerful and cost-effective tools for salons. Make sure you use it to show off your festivities – maybe your clients will snap a selfie with your Christmas decorations or share a picture of a festive hot chocolate or even Prosecco you offer them; just don’t forget the rules on serving alcohol in your salon.
If you’ve done some work you’re particularly proud of – maybe some killer Christmas nail art or a gorgeous red-carpet style hairstyle – be sure to ask your client if you can post a picture on your salon’s Instagram or Facebook. Remind all your staff to do the same, too.
You could also show off some ’behind the scenes’ pictures, maybe of your team in their Christmas jumpers or putting the Christmas tree up. It helps your salon come across as friendly and approachable.
Discover: Elevate Your Salon Business With ChatGPT
6. Shout about your Opening Times
Are you open on Christmas Eve or New Year’s Eve? Have you extended your opening hours during party season? If so, shout about it! Let your clients know as soon as possible so that they can book in. List your hours on your salon door, reception desk, website and social media to get the message out there.
If you have any last-minute cancellations, you could put these up on Facebook to see if anyone else would like the appointment. Just make sure you have somebody checking the account so you don’t miss any messages.
7. Think ahead to the upcoming quiet season
As the glittering lights of the Christmas season dim, it’s essential for salon owners to navigate the upcoming quiet season strategically. Post-Christmas, clients may experience a lull in their beauty and wellness routines. Anticipate this ebb in business by thinking ahead and implementing proactive measures.
Consider launching post-Christmas promotions, offering enticing packages, or introducing loyalty programs to keep clients engaged. Use this time to refresh and revamp your salon interior or invest in staff training to enhance skills and services.
Additionally, ramp up your digital presence with targeted marketing campaigns to attract new clientele. By anticipating the quieter period and implementing thoughtful strategies, your salon can weather the post-Christmas calm and emerge stronger, ensuring a steady flow of clients and sustained business vitality throughout the year.
8. Join in with the community
Embracing the festive spirit goes beyond the salon doors, and joining in with the community during Christmas time can amplify your salon business’s impact and connection in the community. Consider participating in local events or hosting charity drives to spread goodwill.
Collaborate with neighbouring businesses for cross-promotional initiatives; perhaps you could offer special discounts or pampering sessions for community leaders or influencers, which can foster positive word-of-mouth and strengthen local ties.
In Summary…
From dazzling client events to curated Christmas packages, each strategy we have touched upon here is designed to enhance your business and create memorable experiences for your clientele.
With Christmas being an extremely busy period for everyone involved in the salon industry, avoid staff burnout with our guide on five ways to keep up staff morale during the Christmas party period.
Cheers to a merry and bright Christmas for both you and your cherished clients!
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