Is your salon fully booked up over Christmas? Or could you do with a few ideas to boost your promotions?
Opportunity is ample over this time of year, as party season means plenty of people want to look their best. However, it’s not always enough to sit back and wait for clients to come to you – a few promotional tactics can benefit you not just in December, but into the following year, too.
So, take a look at the ideas below to see if there is anything you are missing out on for 2019…
Take care of your retail sales
Christmas is the perfect time to nurture some additional income through retail promotions.
It’s a good idea to refresh your retail area when you get your new Christmas retail stock in, to help get some attention from clients who might usually walk past it.
Be sure to choose some gift sets that are packaged up attractively and include a good range of price points – some little treats, stocking fillers and larger gift sets. You could even package some up into gift hampers.
Placing a few low value items by your till can encourage some impulse buys, while having some sitting in the window might encourage passers by to come in and make a purchase. Make sure your salon is well staffed during this period to ensure someone is there to help walk-ins.
You could also offer gift vouchers for clients to buy as gifts for friends and family members.
Take the opportunity to boost client loyalty
Around Christmas, even your most low maintenance clients will probably be stopping by for festive pick-me-up!
Use the time you will be seeing them to build up your relationship and let them know about any upcoming offers or new treatments they might be interested in – but be careful not to give them a sales pitch.
Offer treatment packages
Getting party-ready is a big deal for lots of clients! To encourage them to come to you, you could offer them a package of treatments at a tempting price. For example, a blow dry and manicure treatment duo could be great for the day of their Christmas parties! Or, how about a post-party deep conditioning hair treatment to restore their shine?
Have a think about your clients and what type of thing might lure them in.
Host a client event
Client events are a great way to build your relationship with clients and let them know more about what your salon has to offer. They can also be a treat to your most valued clients.
Christmas is a brilliant time to arrange a client event. However, remember that most people will be really busy, so be sure to arrange this with plenty of notice.
You could offer a taster of some party season packages you have, or new treatments you have coming in for the new year – get them booked in now if you can.
Social media is quickly becoming one of the most powerful and cost-effective tools for salons.
Make sure you use it to show off your festivities – maybe your clients will snap a selfie with your Christmas decorations, or share a picture of a festive hot chocolate or even Prosecco you offer them; just don’t forget the rules on serving alcohol in your salon.
If you’ve done some work you’re particularly proud of – maybe some killer Christmas nail art or a gorgeous red-carpet style hair do – be sure to ask your client if you can post a picture on your salon’s Instagram or Facebook. Remind all your staff to do the same, too.
You could also show off some ’behind the scenes’ pictures; maybe of your team in their Christmas jumpers or putting the Christmas tree up. It helps your salon come across as friendly and approachable.
Shout about your opening times
Are you open Christmas Eve or New Years Eve? Have you extended your opening hours during party season? If so, shout about it! Let your clients know as soon as possible, so they can book in. List your hours on your salon door, reception desk, website and social media to get the message out there.
If you have any last minute cancellations, you could put these up on Facebook to see if anyone else would like the appointment. Just make sure you have somebody checking the account so you don’t miss any messages.
Think ahead to the upcoming quiet season
Your salon may be bustling over Christmas, but come January, you will probably notice a dip in bookings.
If you feel comfortable with it, you could offer your loyal clients a discount card off their next treatment in January or February to give them a nudge to come back.
Join in with the community
Christmas is a charitable time of year, with plenty of community events being held. You might want to take the opportunity to contribute a prize to a charity raffle, which will help get your name out there as well as helping a good cause.
Find more salon advice on the Salons Direct blog…