What is the Matte Gloss look?

The Matte Gloss service lets your clients rock a diffused color that weekends were made for: a diffused color finish that fades beautifully to love, snap and share.

Colour formulas:

A: iNSTAMAT!C by color touch Ocean Storm + Colour Touch Emulsion 4%

B: iNSTAMAT!C by color touch Jaded Mint + Colour Touch Emulsion 4%

How do I create the colour?

Step 1: Section hair as shown into 2 large triangles on top and back sections and a small triangle at the fringe.

Screen Shot 2016-01-11 at 16.30.22Step 2: Starting in the nape, apply colour A 6cm from root blending into colour B in the mid-length and colour A in the ends. Repeat on the other side.

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Step 3: Repeat in the same way in the side sections

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Step 4: In the shorter fringe area drop out 3cm of natural hair at the hair line, in the next section apply Colour A 6cm from the root and colour B in the ends.

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Step 5: Work through ONLY half of the triangle sections. Apply colour A 6cm away from root and then B to create a marbling effect as shown. Continue working through the section in the same way alternating colour formulas A and B until complete.

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How to style the Matte Gloss look

Step 1: Apply EIMI Perfect Setting as a primer to prepare the hair. Start blow-drying at the fringe to establish and keep its shape. Then move onto the nape and the side areas. Blow-dry the hair with a large round brush.

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Step 2: After blow-drying, apply EIMI Perfect Me as a heat protection and use the Wella Professionals Style to finish off the look and give additional smoothness and shine.

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Step 3: To modernise your long and sleek look, create some texture by softly backcombing mid-length and ends of the hair and scrunch the hair while applying some more EIMI Perfect Me.

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What will the final result be?


What products would you recommend using to maintain this look?

For home care: Wella Brilliance Shampoo and Wella Brilliance Conditioner

Wella Brilliance

For styling: EIMI Perfect Setting and EIMI Perfect Me



Why does my salon need Wella iNSTAMAT!C?

Ocean Storm and Jaded Mint are the fastest selling shades from the in-demand iNSTAMAT!C range. In fact, almost 3,000 tubes each are used every week worldwide. Adored by fashionistas worldwide for their street vibe and urban camouflage effect.

Matte Gloss service is the new fashion forward diffused colour finish. It’s quick and easy for clients to try on !NSTAMAT!C Matte Gloss. Give them the latest fashion must have and they’ll rock a diffused colour finish that fades beautifully.

Shop Wella iNSTAMAT!C online today.

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