Choosing the path to NEW Blonde Expert looks couldn’t be easier with INDOLA. This season it’s all about the inspiring world of blondes, with all commercial & on-trend blonde looks made accessible with the new Blonde Expert range from INDOLA.



With Blonde services making up to 60% of your offering, it is now more important than ever to ensure you are in the know on all things blonde.

NEW BLONDE EXPERT FROM INDOLA – A proven superior quality at an affordable price enables YOU to be the ultimate blonde expert!

Optimise your blonde service with INDOLA’s NEW and improved Blonde Expert Care range – there’s never been a better time to unleash your inner Blonde Expert with INDOLA. With NEW Integrated Hair-Bond Technology, you can ensure brilliant blonde looks with outstanding hair quality and high shine.

NEW Hair-Bond Technology

The NEW Hair-Bond Technology now integrated into all formulas helps to create new bonds deep inside the hair fibre, ensuring a strong and healthy-looking blonde!

Image of INDOLA Ambassador Abbey Jarrold

INDOLA Ambassador Abbey Jarrold explains why the new Blonde Expert care meets every blonde client’s demand:


“Blonde Expert already offers the perfect performance, range and versatility to cover all your blonde needs, now with Blonde Expert Care we can ensure a client’s blonde is protected and maintained at home. What makes Blonde Expert Care special is the integrated Hair-Bond Technology which creates a protective layer around the natural bonds, helping ensure the integrity of the fabric of the hair is maintained throughout the whole process, from in salon to care at home. Blondes never looked better.”

Why choose INDOLA Blonde Expert?

INDOLA already provides unrivalled performance in their recently re-formulated colour range, Blonde Expert, and with the collection now extended to include care, INDOLA’s Blonde Expert meets every demand, enabling all hairdressers to offer unrivalled blonde expertise at an affordable price

woman with Blonde bob hair and lilac top and jeans looking to the side

The full Indola Blonde Expert Range

STEP 1: Lightener

Blonde Expert Lightener


Flat lay image of Blonde Expert Lightener




The Blonde Expert Lightener is for maximum lift with minimised damage, thanks to the integrated Hair Bond Technology. The Blonde Expert Lightener includes up to 9 lift levels, whilst also being a super high performing and reliable professional bleach. Perfect for achieving clean and light results!

STEP 2: Colour

Ultra-Cool Booster 

Product image of Ultra-Cool Booster 



The Blonde Expert Ultra-Cool Booster is an additive for additional neutralising performance. This product is specially designed to always be mixed with Blonde Expert Lightener for incredible results.

Ultra Lift Booster


Product shot of ultra lift booster



The Ultra life Booster is a professional additive, specially designed for additional lifting performance on natural bases (up to 6 lift levels).

Blonde Expert Highlift 




The Blonde Expert Highlift is perfect for lifting and toning natural bases – in just one application. The Blonde Expert Highlift is available in 3 separate ranges, depending on the lift levels desired. These include:

  • Special Blonde 1000.
  • Ultra Blonde 100.
  • Ultra Blonde +Blend.


Blonde Expert Pastel Shades

Product shot of blonde expert pastel tone enhancement



The incredible Blonde Expert Pastel Shades are perfect for toning and neutralising natural blonde or bleached hair. The Blonde Expert Pastel Shades are intermixable and super gentle to the hair – whilst also having a very low ammonia content. 


STEP 3: Care

InstaStrong – Strengthening and shine-enhancing

Products Available:

Cleansing Shampoo. – At-home blonde care maintenance that strengthens hair while giving blonde the shine it deserves.

Instant Care Spray Conditioner. A weightless spray with enhanced bonding technology to help recreate the inner hair structure.

Intense Care Treatment. An intense treatment with enhanced bonding technology to help recreate the inner hair structure.

Product shot of all Insta Strong products in the range

InstaCool – Strengthening and neutralising

Products Available:

Pigmented Shampoo. A powerfully pigmented shampoo with enhanced bonding technology to help colour last and fight against hair damage.

Pigmented Spray Conditioner. A lightweight spray conditioner with neutralizing pigments to remove yellow undertones on blonde or white hair.

Pigmented Treatment. A pigmented treatment with enhanced bonding technology to help neutralise yellow undertones from blonde hair.

With summer just around the corner and the days warming up, it feels like the perfect time to experiment with a stunning new Street Style collection from INDOLA. This summer, INDOLA is bringing not one but three irresistible looks to inspire a seasonal glow-up.

The new season looks – The Blonde Statement, The Honey Splash and The Subtle Edge, created by Global Ambassadors Andy Smith and Paddy McDougall – are the perfect uplifting mood-boosters with their nostalgic holiday spirit.


INDOLA’s Global Ambassador Paddy McDougall gives his insight on the new Street Style looks:


“When it comes to the inspiration behind this collection, it was very much about exploring the relationship between the cut and the colour and creating a real synergy between the two. When developing these looks with the team, we wanted to ensure that we used colour to make an impact and really enhance and elevate the cut while still being salon friendly. These look really make a statement, and I feel like we’ve really captured that with this collection.”


To get the looks visit: SSC S/S 22 – Indola

Blonde Expert from INDOLA is the Smarter Choice to make every hairdresser become a blonde expert.

Be sure to tag @salonsdirect and @indolauk and use #AbsoluteBlondeExpert in all your Blonde Expert looks for the chance to be featured.

Be the ultimate BLONDE EXPERT and order your products from Salons Direct now! 

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