Exciting news—K18 is now available at Salons Direct! If you haven’t heard of K18, where have you been!?
K18 is a revolutionary haircare product that’s been taking the hair world by storm. Unlike traditional treatments, K18 works on a molecular level to repair damaged hair from the inside out, restoring strength, softness, and elasticity.
K18 is quick, effective, and can make even the most chemically damaged hair look healthy again. Hair stylists and clients love it because it delivers real results in just 4 minutes without the need for lengthy, complicated treatments.
What is K18?
The team behind K18 has spent TEN YEARS studying hair in a biosciences lab to understand how it works.
After scanning and testing all the amino acid sequences that make up the keratin in human hair, they finally had a breakthrough.
That’s when they discovered K18Peptide™—a powerful, biologically active peptide with a unique structure that can restore damaged hair to its healthy, youthful state.
“Traveling into the inner-most layers of hair to reach the core polypeptide chains (keratin chains), The revolutionary K18Peptide™ is just the right size and makeup to fit in and reconnect broken chains”.
K18 is…
✅ Vegan.
✅ Colour Safe.
✅ Cruelty Free.
✅ Dermatologically Tested.
K18 is free from…
❌ Parabens.
❌ Sulfates.
❌ Silicones.
❌ Phthalates.
❌ Sodium Chloride.
❌ Artificial Colors.
❌ Formaldehyde & Formaldehyde Donors.
The stats speak for themselves…
“With just one salon treatment hair is restored up to 91% original strength and 94% original elasticity”.
*Results were observed in a clinical study using mist and mask as part of a bleaching treatment. Results may vary depending on hair type, quality and history.
The science behind K18–Explaining K18Peptide™
When hair is damaged, the keratin chains inside each strand (which are basically the building blocks of hair) start to weaken and break.
To give you an idea, a single strand of hair has billions of these chains. When they’re damaged, the core structure of your hair takes a hit, which leads to it losing strength, elasticity, resilience, and that healthy shine we all love.
The revolutionary K18Peptide™ works its magic by travelling deep into the innermost layers of your hair, reaching the core keratin chains.
It’s the perfect size and structure to fit right in and reconnect those broken chains.
But it doesn’t stop there—while it’s at it, K18 also helps re-form any disrupted disulfide bonds, making it an all-around overachiever when it comes to hair repair.
K18 was engineered in the biotech lab and born in the salon to propel people who live and breathe hair. The K18 formulas were made to liberate your artistry, increase client satisfaction, and drive your business.
Introducing the K18 range
The K18 salon molecular repair service…
The K18 molecular repair service (made up of the pro mist+PRO mask) reverses damage to transform results before and after services.
Professional molecular repair hair mist
A pre-service treatment that strengthens hair before a chemical service – in 4 minutes.
Professional molecular repair hair mask
A post-service treatment that repairs damage caused during any salon service. Clinically proven to repair & reverse damage from chemical services and thermal styling – in 4 minutes.
K18 PEPTIDE PREP™ detox shampoo and DAMAGE SHIELD shampoo and conditioner
PEPTIDE PREP™ detox shampoo
A colour-safe, non-stripping clarifying shampoo with K18PEPTIDE™ to gently but effectively remove 99% of product buildup¹,95% of sebum¹, and +76% of copper²
It uniquely targets metals present in tap and hard water, like nickel, cadmium, lead, zinc, and iron, which can cause dullness and buildup in hair. This pH-optimized formula won’t leave your clients’ hair over-stripped or easily tangled. The K18PEPTIDE™ helps maintain hair health with no fillers or deposits left behind.
¹Reduction in product buildup and sebum after one use.
²Reduction in copper after one use.
DAMAGE SHIELD pH protective shampoo
Help shield hair from daily damage with this colour-safe, pH-optimized shampoo formulated with the K18PEPTIDE™ to effectively cleanse while maintaining hair health for hair that feels strong, smooth, and healthy. This pH-optimized shampoo (4.5-5.5) helps prevent excess swelling of the hair cuticle to help prevent damage, reduce frizz, preserve colour, and maintain health and shine. An optimised pH also helps preserve the scalp microbiome.
DAMAGE SHIELD conditioner
A nourishing, protective conditioner that helps shield hair from daily damage to help maintain hair health and improve smoothness and shine. Engineered to soften and detangle weightlessly, the K18PEPTIDE™ helps replenish hair during washing. Clinically proven to provide conditioning protection against damage from UV rays, mechanical styling, and environmental for up to 3 days.
¹Improved results in protein condition and hair breakage simulated 3-day UV exposure.
¹Reduction in pollution deposits in simulated pollution exposure.
K18 Molecular repair hair oil
Biotech-engineered weightless oil strengthens while it smooths for immediate and long-term frizz control. It works on all hair types to strengthen, damage, and reduce frizz at two levels of the hair fibre and improve shine.
K18 PEPTIDE PREP™ PRO chelating hair complex
This PRO-exclusive innovative no-mix, spray-on demineralizing treatment effectively reduces 7 of the most common types of metals and minerals in just 4 minutes. The result is better, more even colour + chemical services, revived colour vibrancy, restored smoothness and bounce, and improved effectiveness of products and styling.
FAQs
We caught up with the K18 team to answer their most frequently asked questions!
What is the K18PEPTIDE™?
Our biomimetic peptide mimics hair’s natural structure to seamlessly fit in and reconnect broken keratin chains responsible for hair’s core strength and elasticity. This reconnection also addresses cleaved disulfide bonds for connection along the Y-axis of hair and the X-axis or width of hair.
Is the K18PEPTIDE™ in every K18 product?™
K18 molecular repair + PEPTIDE PREP™ shampoos are formulated with the K18PEPTIDE™. The peptide works at the innermost layers of our molecular repair products to reverse hair damage. In our PEPTIDE PREP™ shampoos, the peptide helps reduce protein loss to help keep hair feeling healthy and strong.
What is biomimetics?
Biomimetics is a fancy way of saying ‘learning from and mimicking nature’. The K18Peptide™ is the perfect puzzle piece to connect broken keratin chains and renew strength and elasticity by mimicking keratin proteins’ natural structure and molecular makeup.
Does K18PEPTIDE™ use bond-building technology?
Nope. Instead of temporarily patching only disulfide bonds, K18’s Biomimetic Peptide mimics the molecular makeup of keratin to reconnect peptide bonds, hydrogen bonds, AND disulfide bonds along the length and width of the hair fibre. This delivers true, holistic hair strength and elasticity for all hair types. K18 Molecular Repair is the future of damage repair for every client and every service.
Is it better to use the full K18 routine?
Yes, it’s better to use the full K18 routine for optimal service and molecular repair results. We recommend using these routines on your clients to achieve the best cumulative results.
- When your client needs to repair damage: Detox Shampoo & Mask.
- When your client needs to protect their hair against daily damage: DAMAGE SHIELD.
- For everyday use: Molecular Hair Oil.
Before your services, the PEPTIDE PREP™ category tackles every kind of build-up to create the cleanest, healthiest hair canvas. With our molecular repair formulas, you get maximum damage repair pre and post-service – plus additional styling benefits with the oil.
Use the DAMAGE SHIELD Shampoo & Conditioner to protect your hair from daily damage between K18 Mask Days. Your clients can also use the K18 routine at home to keep their healthy hair going in between appointments.
In Summary…
K18 has truly revolutionised haircare with its scientifically advanced, quick, and effective approach to repairing damaged hair.
Now available at Salons Direct, K18 products work on a molecular level to restore hair’s strength, elasticity, and shine in just minutes. Powered by the breakthrough K18Peptide™, these vegan, cruelty-free formulas not only repair damaged keratin chains but also protect your client’s hair from future harm.
Shop K18 at Salons Direct Today
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