When it comes to permanent and semi-permanent hair colour we have a fantastic range of colour available from a number of leading brands including Wella Koleston, Schwarzkopf Igora, L’Oreal Majirel and more.

Whether you are an established stylist looking to try a new brand, or perhaps you are a hairdressing student wanting to find out more about the different colouring practices, our spotlight guide includes everything you need to know.

Educating clients…

For the most part, clients are not aware of the differences between the semi-permanent and permanent colouring processes, especially if they have been broadly familiar with home-box dyes.

More often than not, they believe that semi-permanent colour is a short-term ‘wash in, wash out’ solution and permanent colour means more value for money. As a professional colourist, it is important to educate your client on the colour process offered and why it is best suited to the needs of their hair.

Discover: Ask the expert: Amy Fish

Semi-permanent colour heroes…

Making colouring quick and easy, semi-permanent colours or ‘glosses’ can be used straight out of the tube without mixing. They don’t alter the natural pigment of the hair as they do not contain bleach. With results lasting for around 6-8 weeks, they fade progressively with frequent use of shampoo and exposure to elements such as the sun.

Semi-permanent colour is best suited to clients who are looking for a temporary hair colour or simply want to achieve a  glossy, natural hue to enhance the pigments in virgin hair. They are also ideal for clients looking to achieve trend-led fashion colours such as electric blue dip-dye or adding a pastel pink hue to a lighter base.

We recommend…


Schwarzkopf Igora Colorworx Pink 100ml

Schwarzkopf Igora Colorworx Pink 100ml

Formulated to be Schwarzkopf’s most intense, long-lasting semi-permanent colour, the Igora ColorWox collection are ideal for clients looking to achieve a high fashion look.

Welloxon Perfect Pastel 1ltr

Welloxon Perfect Pastel 1ltr

For clients looking to achieve pastel results, we recommend the Welloxon Perfect Pastel the colour partner for Koleston Perfect, Koleston Perfect Innosense, InstamaticIllumina Color, Blondor and Magma. We carry a number of developer strengths available in 6%, 9% and 12% to achieve the best colouring results.

Crazy Color Starter Palette Kit

Crazy Color Starter Palette Kit

If you’re looking for an entire set of semi permanent shades for your clients, we recommend the Crazy Color Starter Palette which includes 6 best-selling colours as well as a neutral mix for creating trend led fashion colours.

Discover: How to create the perfect balayage hair colour with Sophia Hilton of Not Another Salon

Permanent hair dye heroes…

When an oxidiser such as hydrogen peroxide is mixed with a colouring agent, permanent hair dye process can lighten, darken and alter the hair pigment whilst embedding the new colour deeper into an opened hair shaft.

Permanent hair colour is brilliant for clients requiring full grey coverage and those looking to alter the tone of their hair. Depending on the desired outcome, clients wouldn’t require multiple permanent colouring on the length of their hair, only requiring root touch-ups every 4-8 weeks depending on hair growth.

Wella Koleston Perfect 60ml

Wella Koleston Perfect 60ml

Discover our bestselling Wella Koleston Perfect range. TheTriluxive® formulation generates long-lasting grey coverage, intense vibrant colour payoff and a whole lot of shine! For best results use with Wella Welloxon Perfect Developer.

L'Oreal Majirel 50ml

L’Oreal Majirel 50ml

Permanent hair colour can offer rich tones, which clients opting for tones on the brunette scale are looking to achieve. Discover Maijerel, providing up to 100% grey coverage and guaranteeing that sought-after rich, deep colour whilst aiming to restore and protect the hair’s natural hair fibre. For best results use with L’Oréal Creme Oxydant.

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The Salons Direct blog is the leading resource for this kind of content.