Teenage services and treatments aimed at younger clients are an investment in the future of your business, and a niche in the market which should not be overlooked. The teenage market is largely untapped, but it has great potential – not just for attracting more business in the short term, but for developing these younger first-time clients into repeat visitors. But how do you go about attracting younger clients to your salon in the first place?

Use them as models

What better way to introduce a younger client to your salon than by advertising for teenage models for your staff to practise on. Not only will they definitely appreciate the freebie, but it will also help them learn to feel more relaxed in a salon environment (it can be quite intimidating!) and give them chance to bond with your stylists and therapists.

Keep it in the family

Is your salon family friendly? If you make it easy for parents to bring in their early-teens, you’re exposing them to your salon brand early on. Perhaps you could offer a discount for them if their parent is getting a treatment – the sooner you introduce them to your services the better!

Let them inspire you and your staff

Teenage clients can offer a great injection of youth into your salon, but to do this make sure that you keep an eye on current trends and encourage your younger members of staff to be a bit more creative when it comes to younger clients. It will be great motivation for your staff, and older clients will like to see that the salon appeals to the younger market too.

Teen friendly products

Regardless of the services you have on offer for younger clients, always make sure that your retail area caters for them as well with products that their generation will find appealing. TIGI’s Bed Head haircare range is very popular, and the Edge nail polishes are great affordable polishes too!

Incentivise them

Many teenagers don’t get to take advantage of student discount offers, which can turn them away from using certain services. Why not introduce a Student Club for local teenagers who are still at school and college, giving them discounts and incentivising them to take advantage of your salon’s services.

Appeal on their level

It seems like everyone is talking about social media at the moment, but younger clients are one demographic where the likes of Facebook and Twitter are really important. It’s a great way of sharing photos of your work, particularly when they’re really creative!

Find this useful? Click here for more Salon Management tips.