Blonde hair is a stunning signature look, whether it is completely natural or created in the salon. Ranging in style from lowkey sun-kissed balayage to platinum bombshell blonde and everything in between, when done correctly, blonde hair can be healthy and lustrous with plenty of added depth and dimension.

There are, however, risks of hair damage when your clients choose to add bleach to their hair. Achieving and maintaining blonde hair takes time and effort, and it is more prone to overprocessing and breakage when bleach work is not correctly applied and maintained.

Whatever your client’s blonde hair colour goal, here at Salons Direct, we’ve created the ultimate guide to keeping your blonde client’s hair damage free and beautiful. Here, you’ll find all of our bestselling hair care products to use and recommend to your blonde clients.

The Ultimate Guide To Keeping Your Blonde Clients Damage Free

Blonde hair consultation – What kind of blonde hair look is your client hoping to achieve?

Many clients are unaware of what exactly goes into creating the perfect blonde hair colour. In the salon business, we know that achieving professionally executed blonde hair takes time, money and a professional colourist with experience and skills. This is where the consultation stage is critical to avoid any disappointment or unclear expectations.

During the consultation stage, take your time to scope out what kind of blonde hair your client is trying to achieve and whether or not your client is wholly committed to the process of blonde hair. Blonde hair is time-consuming if you want to avoid unnecessary damage. Clients taking matters into their own hands to speed things up can also inevitably cause damage. To avoid this, it starts with working out what is achievable.

Related: How To Master The ‘Expensive Blonde’ Hair Trend Of 2022 Using Redken Liquid Color

If your client wants a high-maintenance blonde, i.e. a full head of bleach, or they have a naturally dark base, your client will need to be aware that they will need appointments every four to six weeks to maintain the colour and to apply treatments to prevent damage.

Alternatively, clients looking for sunkissed highlights, low lights, or baby lights will be best suited to appointments every 12 weeks or so, which is also far less damaging to the hair. The lowest maintenance blonde, such as a balayage that starts an inch or two from the root can also go between 3 and four months between appointments.

Once you have worked together with your client to agree on an attainable look, you can consider the products and techniques you will use and start the process.

But what happens after your client leaves the salon?

Half of the work towards achieving healthy blonde hair starts in the salon chair. The other half involves the maintenance and care that your client does at home. Bolster salon retail opportunities by recommending products to help your clients maintain their blonde hair at home to help avoid damage and keep their colour looking salon-worthy.

What is your client’s blonde hair goal?

Your client may wish to keep their blonde hair cool and ashy; therefore, purple shampoo and a purple conditioning masque duo will be a good recommendation to help them keep on top of unwanted warm and brassy tones.

Related: The best purple shampoo

Alternatively, your client may require care and repair products for their blonde hair, which may be on the dry side and desperately need moisture and protein. In this case, be sure to recommend hair care with repairing, hydrating and conditioning goals.

Salon professional products to help your clients achieve and maintain healthy, damage-free blonde hair

Olaplex Salon Intro Kit 

(For salon use only)

Olaplex Salon Intro Kit 

The Olaplex Salon Into Kit is a three-step process that helps prevent hair breakage and damage. The kit is ideal for pre or post-bleached hair to protect the hair during chemical services. It helps to lift blondes to a lighter level without damage.

Kit includes: 

  • 1 x Olaplex No.1 Bond Multiplier 525ml.
  • 2 x Olaplex No.2 Bond Perfector 525ml.
  • 1 x Measuring Funnel.
  • 1 x Instructions.


Olaplex No3

(Recommend for at-home use)

Olaplex No3

Olaplex No. 3 Hair Perfector is a hair treatment, not a conditioner, designed to repair damaged hair, reduce breakage, strengthen the hair structure, and visibly improve its appearance and texture.


  • Successfully restores a healthy texture to the hair, improving appearance and feel.
  • Promotes healthy hair by repairing broken and damaged strands.
  • Suitable for all hair types to use once or twice a week.
  • Paraben-Free, Sulfate-Free, Phthalate-Free, Cruelty-Free and Vegan.




Related: What is Olaplex? The ultimate guide

Pureology Haircare 

(Recommend for in-salon and at-home use)

Pureology Hydrate Sheer Silicone -Free Shampoo 1L

Pureology shampoos contain vegan formulas that are free from sulfates, parabens and mineral oil that don’t strip the hair of its natural goodness. Both Pureology conditioners and shampoos are infused with the brand’s patented Antifade Complex® to protect colour vibrancy with sunflower seed, UV filter, and Vitamin E. Take a look at our Pureology back bar bundles.




L’Oreal Absolut Repair

(Recommend for in-salon and at-home use)

Absolut Repair

For blonde clients that need damage repair, the L’Oreal Absolut Repair is a fantastic choice. The range is enriched with Wheat Proteins and Gold Quinoa extract. 


  • Resurfacing for dry and damaged hair
  • Up to 77% fewer surface damages*
  • Up to 7x shinier hair**

*Shampoo+Instant Resurfacing Masque after five applications.

**Shampoo+Instant Resurfacing Masque.




Fudge Professional 

(Recommend for in-salon and at-home use)

Fudge Product Image

Discover the range of Fudge Professional Shampoos and Conditioners that are designed to cater to specific hair types. We recommend Fudge Professional Clean Blonde and Fudge Professional Damage Rewind for your blonde clients.

Fudge Professional Clean Blonde Damage Rewind Violet Toning Shampoo is a dual-force purple toning and damage repair purple shampoo.

Features include:

  • Instantly erases yellow tones and damage from blonde hair
  • Enriched with Opti-PLEX™ technology for 95% stronger hair*
  • Violet micro-pigments that immediately knock out brassy tones
  • Hair is blonder, 95% stronger*, and 10x smoother with double the softness**
  • Developed with FragranceFuse™ technology that infuses each strand of hair.

*Tested by breakage.

**When used with Clean Blonde Damage Rewind Conditioner for the ultimate hair toning and PlEX reconstruction.




Redken Extreme Bleach Recovery 

(Recommend for in-salon and at-home use)

Specifically, the Redken Extreme Bleach Recovery Shampoo has an ultra-caring formula to combat damage & dryness from bleach at the cuticle level to provide softness, fluidity, manageability and repair instantly.


  • Gentle fortifying formula.
  • Repairs, nourishes, and combats hair.
  • Designed explicitly for fragile post-bleach hair




Bondi Boost Blonde Baby

(Recommend for in-salon and at-home use)

The BondiBoost Blonde Baby Purple Mask is formulated with nutrient-rich oils to protect and hydrate while neutralising brassy and yellow undertones on blonde or grey hair.


  • Purple pigment compounds neutralise yellow tones for a brighter blonde.
  • Hydrolysed Quinoa and Vitamin B5 work together to strengthen strands.
  • Argan Oil enhances shine, hydration, and silkiness.



Redken Acidid Bonding Concentrate 

(Recommend for in-salon and at-home use)

Redken range

The Redken Acidic Bonding Concentrate is an all-in-one system that provides ultimate repair, intense conditioning, and colour fade protection for all hair types and textures. Experience immediate results and ultimate hair transformation with 56% less breakage82% less visible split ends, and 11x smoother hair when using the Acidic Bonding Concentrate system. 




Discover more: How to transform your client’s hair with Redken’s new acidic concentrate hair care system.

Revlon UNiqOne All In One Coconut Hair Treatment 

(Recommend for in-salon and at-home use)

Uniqone product image

The UniqOne All In One Coconut Hair Treatment is the first all-in-one leave-in spray mask providing: Repair for dry, damaged hair, shine and frizz control, heat protection, hair colour protection/with UVA & UVB filters, incredible detangling, adds body, prevents split ends, makes brushing and straightening easier and gives a long-lasting hairstyle with silkiness and smoothness.



Indola Blonde Expert 

(Recommend for in-salon and at-home use)

Indola blonde expert range

Optimise your blonde service with INDOLA’s new and improved Blonde Expert Care range. With NEW Integrated Hair-Bond Technology, you can ensure brilliant blonde looks with outstanding hair quality and high shine.

Related: Discover the new blonde expert from Indola

Discover INDOLA InstaStrong – Strengthening and shine-enhancing hair care. A brilliant salon retail opportunity.

Cleansing Shampoo. – At-home blonde care maintenance that strengthens hair while giving blonde the shine it deserves.

Instant Care Spray Conditioner. A weightless spray with enhanced bonding technology to help recreate the inner hair structure.

Intense Care Treatment. An intense treatment with enhanced bonding technology to help recreate the inner hair structure.




We hope our guide inspired you to try something new.

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