To run a successful salon, you should always be on the look out for new ways to increase your salons revenue and reputation! To help you out, we’ve put together 5 handy tips to help you get started!
1. Encourage regular bookings
A good way of increasing your salon’s regular bookings is to offer clients the opportunity to book three appointments in one go with the 4th one being complimentary. You get regular footfall through your door and the customer feels like they have got something for free, everyone is a winner!
2. Push your Retail
These TIGI items make for great retail packages that, together with salon services, can really push up how much your clients spend per visit… Doing this should acquire additional revenue as clients are more inclined to buy built in packages as it feels like more of a benefit to them.
3. Go Green
Encouraging your salon to go green will not only help the environment but will also enhance your brand reputation. To go green you could use EasyDry Towels as well as recycling all your waste food/cans/bottles separately. Encouraging customers to join in your eco-drive is also a really good way of building a bond between you and your clientele.
4. Increase your brand’s reach
Make 2013 the year you put your salon’s name on everyone’s lips by increasing your PR. You could try building links with the local press in order to increase your salon’s presence in regional magazines.
5. Get Social
Social media allows you to connect with your clientele, highlight the work you offer, advertise current promotions and inform customers of any new info they might need to know. Social media is also a great way of increasing the number of people in your salon. Why not provide your Facebook fans with an exclusive promo code. Not only will this get more people into your salon but you can also monitor the additional people brought into your salon purely through Facebook.
Find this useful? Click here for more Salon Management tips.