With more clients embracing their natural grey hair, here at Salons Direct, we are delighted to stock a new  range that is ideal for those clients looking to ramp up their naturally grey hair with a refreshed and stylish silver hue.

True Grey by Wella Professionals is a fantastic system to help your clients achieve their grey hair goals. 

Why choose True Grey by Wella Professionals?

Silver shampoos and purple toning shampoos are great for helping maintain your client’s grey hair; however, they do not offer long-lasting results. Whatsmore, some permanent and demi-permanent hair colourants can actually accelerate yellow-toned brassiness in natural grey hair due to the requirement of lifting the hair. 

True Grey by Wella Professionals is ideal for clients that are looking for minimal colour commitment when it comes to their grey hair. The True Grey technology is expertly formulated with a neutral PH of 7, which is the same as pure water. Thanks to a gentle ammonia-free / MEA free formula, the delicate structure of your client’s hair cuticles is maintained after using this easy three-step system.

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What is included in the True Grey by Wella Professionals Range?

The True Grey range brings you seven grey-based oxidative toners that mimic the natural hues and tones in grey hair. Also available from the range is the True Grey activator and True Grey Clear Conditioner. All of the products are free of animal-derived ingredients and perfume.

Wella True Grey Toners 

Wella True Grey Toner 60ml is the world’s 1st in-salon silver treatment that has been formulated with silver glow technology to revitalize natural grey while being gentle on the hair.  It is the world’s 1st in-salon silver treatment for revitalising naturally grey hair, combining: free of perfume and alkalisers such as ammonia and ethanolamine ph7 | oxidative grey pigments. 

Key Features:

    • Suitable for different percentages of grey hair, from 70% to 100% grey
    • Designed without ammonia, MEA, animal-derived ingredients and perfume
    • Oxidative grey pigments that fade away naturally

There are seven toners to choose from. Of the three different shades available, there are also three different intensities of light, medium and dark tones to choose from to help control dimension and shadow.

    • Pearl Mist: A violet toned grey best suited to clients with green, hazel and brown eyes.
    • Graphite Shimmer: A neutral-toned grey, suitable for all eye colours.
    • Steel Glow: A toned blue grey best suited to clients with blue and brown eyes.

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Wella True Grey Activator  

  • Wella True Grey Activator 500ml is a dedicated low volume activator that achieves results that are free of lift and damage.

 Key Features:

    • Formulated with minimum hydrogen peroxide concentration
    • Designed without ammonia, MEA, animal-derived ingredients and perfume
    • Suitable for different percentages of grey hair, from 70 to 100% grey

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Wella True Grey Clear Conditioner Perfector 

Wella True Grey Clear Conditioner Perfector is a treatment that leaves hair feeling soft and manageable while enhancing light reflections for a more luminous look.

Key Features:

  • 3 usage options: Post-treatment, toner diluter and for express treatments
  • Transparent gel texture
  • Creates softer hair texture

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Which True Grey toner Should I Use On My Clients?

True Grey by Wella Professionals is suitable for different percentages of grey hair, from 70% grey to 100% grey. There is also no need to mix the toners as each toner is expertly crafted to be used pure when mixed with the dedicated low volume Wella True Grey Activator

  • For client’s with 100% grey hair, Wella Professionals recommend using the light toner, which is ideal for express treatments and all-over applications. 
  • For client’s with 50% to 70% grey hair, use the medium toner, which works well for all-over applications and partial techniques.
  • For client’s with 100% grey hair and looking for partial treatment, Wella Professionals recommend the True Grey dark toner.

Watch our Instagram Live with @heatherroberston.hair discussing the whole range!

 

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 Discover the True Grey Technical E-Book here.

As with any product using oxidative dyes, the risk of an allergic reaction exists. Always perform an allergy alert test 48 hours before any colour services.

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