Summer wedding season is an incredibly busy and important time for the salon industry. It is also a fantastic time to attract new clients through your doors, extend your service offering and increase your profits. If you market your salon towards the wedding season successfully, it’s likely that your salon’s footfall will vastly increase, which may be beneficial to business all year around. If this sounds appealing to you, we have created four simple steps to ensure that you are ready for the summer wedding season in your salon.
Is your salon ready for summer wedding season?
Step One: Build up your bridal reputation
In order to attract wedding clientele including bridal parties and guests, it’s very important that people in your local community associate your salon with being THE place to go for their wedding hair and beauty treatments. You can do this quite simply by attending local bridal shows and events in your area.
Set out an attractive and engaging stand or stall, making sure you include your branding and plenty of flyers with more information on the services you offer. You could even go one step further and demonstrate a few treatments such as a 5-minute hand massage or a consultation. And finally, don’t forget to mingle with the attendees and hand out flyers with exclusive discounts and offers for people who book an appointment at your salon following the event.
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Step Two: Create bespoke bridal treatment packages
Whether your salon business will be helping a gorgeous bride with her hair and makeup on her big day, or you’ll be helping her to look and feel amazing in the lead up to the wedding through spray tan treatments or hair colour, ensure that you are putting together bridal treatment packages that cover all bases both before and on the day of the wedding.
After all, should the bride choose it, there’s a lot to be done and that doesn’t include bridesmaids’ hair and beauty! If you are interested in creating bespoke treatment packages in your salon, we spoke to the experts including Richard Ward, hairdresser to HRH Catherine Duchess Of Cambridge to find out how to leverage more profit for your salon through treatment packages.
Step Three: Ensure that all of your marketing messaging is cohesive
If you want clients to know that your business is able to cater to their bridal hair and beauty needs, shout about it! Ensure that a good proportion of your social media messaging is letting people know about your bridal treatment packages and services on offer, as well as any special discounts and offers that you may have going on from May through to September.
If you have a website for your salon, make sure you’re talking about it on there too! And more importantly, ensure that the posters inside your salon, as well as your salon’s window display, are all updated regularly with new and exciting information about your wedding packages. We also highly recommend offering discounts for new bridal clients, as well as existing clients who recommend a friend or family member to use your bridal hair or beauty services.
Step Four: Create a truly wonderful salon experience
So you’ve got your first bridal hair and beauty clients through the door? Now the real work begins to make sure their experience is truly memorable. Within your wedding packages, you can offer champagne and nibbles, especially if your bride is in the salon on her big day! You could even go one step further and inflate themed balloons to make the salon look extra special and Instagramable. It’s the small details like these that makes your salon business and your attention to detail memorable. Word of mouth recommendations are one of the main ways to attract new clients so do your very best to achieve that endorsement by going the extra mile.
Wedding season is a really exciting time for our industry – just remember to not overbook yourself, look after your staff and keep on top of hygiene in the salon. The bridal market is a fantastic opportunity for your salon business, but don’t just limit yourself with weddings – you can also roll the same methodology out for proms, graduation and other special occasions.