Summer wedding season is an incredibly busy and important time for the salon industry. It is also a fantastic time to attract new clients through your doors, extend your service offering and increase your profits.

If you market your salon successfully during the wedding season, your salon’s footfall will likely increase vastly, which may benefit business all year round.

Here are six simple steps to ensure that you are ready for the summer wedding season…

Is your salon ready for the Summer Wedding Season?

Step One: Build up your bridal reputation

In order to attract wedding clientele, including bridal parties and guests, it’s very important that people in your local community associate your salon with being THE place to go for their wedding hair and beauty treatments. You can do this quite simply by attending local bridal shows and events in your area.

Set out an attractive and engaging stand, ensuring you include your branding, where to follow you on social media and plenty of service menus with more information on your services.

You could even go one step further and demonstrate a few treatments, such as a 5-minute hand massage or a consultation. Finally, don’t forget to mingle with the attendees and hand out flyers with exclusive discounts and offers for people who book appointments at your salon following the event.

Step Two: Create bespoke bridal treatment packages

Whether your salon business will be helping a gorgeous bride with her hair and makeup on her big day, or you’ll be helping her to look and feel amazing in the lead-up to the wedding through spray tan treatments or hair colour, ensure that you are putting together bridal treatment packages that cover all bases both before and on the day of the wedding.

After all, should the bride choose it, there’s a lot to be done and that doesn’t include bridesmaids’ hair and beauty!

If you are interested in creating bespoke treatment packages in your salon, we spoke to the experts, including Richard Ward, hairdresser to HRH Catherine, Duchess Of Cambridge, to find out how to leverage more profit for your salon through treatment packages.

Step Three: Ensure that all of your marketing messaging is cohesive

If you want clients to know that your business is able to cater to their bridal hair and beauty needs, shout about it! Ensure that a good proportion of your social media messaging is letting people know about your bridal treatment packages and services and any special discounts and offers you may have going on from April through to September.

If your salon has a website, make sure you’re talking about it there, too! More importantly, ensure that the messaging inside your salon and your salon’s window display are updated regularly with new and exciting information about your wedding packages.

We also highly recommend offering discounts for new bridal clients and existing clients who recommend a friend or family member to use your bridal hair or beauty services.

Step Four: Create a truly wonderful salon experience

So you’ve got your first bridal hair and beauty clients through the door? Now, the real work begins to ensure their experience is truly memorable.

You can offer Prosecco and nibbles within your wedding packages, especially if your bride is in the salon on her big day! You could even go one step further and inflate pastel pink balloons to make the salon look extra special and Instagramable. It’s the small details like these that make your salon business and your attention to detail memorable. Word-of-mouth recommendations are one of the main ways to attract new clients, so go the extra mile to get that recommendation.

Step Five: Get recommendations

Client testimonials and recommendations from brides and their bridal parties are essential as they are trust signals to other people. There’s no better feeling than seeing happy brides sharing their stunning wedding pics and tagging your salon Insta or TikTok, giving you a shoutout for making them look and feel amazing on their big day. It’s like free advertising with a personal touch!

And don’t forget those short videos capturing all the behind-the-scenes magic. Those clips are excellent for showing off your skills and attracting more brides-to-be.

Next time you work your magic on a bridal party, don’t forget to snap up those testimonials and visuals—it’s a surefire way to boost your business and make wedding season your time to shine!

Step Six: Build Case Studies

Now that you’ve got a bank of recommendations, you can build up your case studies to use on your social media pages or your website if you have one.

By sharing these success stories, you’re not just talking the talk; you’re walking the walk and proving to potential clients that you’re the real deal. Plus, case studies give you a chance to highlight your unique style, techniques, and the personalised experience you offer.

It’s like giving people a sneak peek into what it’s like to step into your salon chair or book you for their special occasion. So, don’t be shy about shouting your successes from the rooftops—building up those case studies is your ticket to standing out in a crowded market and attracting a loyal tribe of clients who can’t wait to get glam with you.

Step Seven: Invest in your Bridal Hair & Beauty Kit

Your kit is crucial when it comes to preparing for summer wedding. High-quality hair tools, long-lasting makeup, and various accessories ensure you can meet any bridal request.

Looking for your salon supplies? Trust us at Salons Direct! We’re a renowned wholesaler of premium hair and beauty products in the UK. By sourcing from us, you ensure professional, high-quality items that enhance your services and boost your salon’s reputation during this busy season.

The bridal market is a fantastic opportunity for your salon business, but don’t limit yourself to weddings—you can also roll out the same plan for proms, graduations, and other special occasions. Just remember not to overbook yourself, look after your staff, and maintain salon hygiene.

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