Here at Salons Direct, we have some exciting product information for you! Officially introducing –  The L’Oréal Majirel collection. 

L’Oréal Majirel is a permanent hair colour range that also allows 100% coverage of grey hair. Majirel is the perfect tool for professionals as it enables the creation of vibrant hair colours in an extensive variety of shades. 

In addition, Majirel also reinforces the hair’s natural fibres – leaving your client with hair that’s glossy, soft and rich in colour. Sound interesting?  

Read on to discover more details about L’Oréal Majirel…

LOREAL MAJIREl full collection.


Get to know L’Oréal Majirel 

Let us begin by asking you a few questions. Are you itching to get creative? Are you in need of a new go-to product range? Are you interested in providing limitless colour possibilities for your client? If you answered yes to any of these questions – we have you covered. 

Meet your new best friend – L’Oréal Majirel. This product range specialises in permanent hair colour, making sure that every application is true to tone. It’ll help you provide amazing long-lasting results, giving your client’s hair rich, deep and intense colour. 

L’Oréal Majirel is a highly concentrated formula that is rich in caring agents. This will leave your client with hair that’s up to 45% more conditioned than before they sat in your chair. This product is a pioneer in permanent hair colour, as it’s the first to provide such deep conditioning in a professional permanent colour. Iconic! 

Whether you want to create the most perfect Vanilla Blonde, a rich Golden Brown or even a mixture of tones that boast vibrancy – this collection remains unmatched. When you’re using L’Oreal Majirel you won’t have to worry about feeling creatively limited.

Who is L’Oréal Majirel suitable for?

We highly recommend this product as it’s adaptable for everyone’s colour needs, but there’s always the perfect client for every collection. So, let’s learn a little bit about what type of client could be perfect for this collection

The typical Majirel client oozes elegance and sophistication. A fashionable person who loves to keep tabs on what’s hot and the latest trends. They love a sense of individuality in their style, embracing new looks with rich and vibrant colours. 

This is where Majirel comes in. The collection is extensive, with detailed descriptions and colour-coded packaging for easy navigation. Majirel allows professionals to offer the perfect shades to clients and your creative spark will not be dampened – as there are over 150 shades available!  

Majirel is an essential addition to your colour cupboard. If your goal is to provide your clients with a fantastic colour job and healthy hair that’s full of life, then look no further. L’Oréal Majirel can provide you with what your client wants. 

It’s also worth mentioning that this collection is suitable for both desensitised colour clients and also for the first-time colour, because of how rich the product is in moisturising agents. 

How to use L’Oréal Majirel 

Now that you’ve become acquainted with this iconic product line, it’s time to get back to the basics. Here’s a guide on how to get the most out of your L’oréal Majirel products: 

  1. Begin by mixing one 50ml tube of Majirel in a 1 to 1.5 ratio with 75ml of 20 or 30 volume L’Oréal Professionnel Cream Oxidant.
  2. For the best results – apply this to dry, unwashed hair and leave to develop for 35 minutes.
  3. Once you’ve allowed time for this to develop, make sure to rinse thoroughly and use a high quality shampoo and conditioner. We recommend using our haircare products from Serie Expert, such as Vitamino Color – ideal for coloured hair. 

We know every client that comes in for colour is unique, which is why we recommend adapting these steps to suit your clients desires: 

  • 12.5 vol: 0-1 level of lift – perfect for emphasis on refreshing mid-lengths and ends.
  • 20 vol: Up to 2 levels of lightening and darkening colouring on the same depth.
  • 30 vol: Up to 3 levels of lightening.

Which Majirel Product should you use on your client?  

The L’Oréal Majirel collection offers an extensive and varied range of products, which means there will be something to suit the individual needs of every colour client.

Each product in the Majirel range brings something different to the table. When you use Majirel, there will be the standard benefits of use as well as different advantages unique to each product. 

This will allow you to offer your clientele exactly what they are looking for – personalisation, healthy and long-lasting colour. Read on to discover more on each product.

The Majirel fundamentals 

If your goal is to perform a full coverage on white hair, you will need to match them. The collection offers up to 100% coverage along with being highly concentrated in caring agents. 

Enriched with Lonène G and Incell to promote healthy hair whilst also adding strength. This creates limitless colour possibilities with true-to-tone, long-lasting colour results. 



Maji Contrast is the perfect product for creating tailor-made highlights for your brunette clients. The product will gently lighten desired areas whilst performing colour saturation at the same time. Your client will be left with a beautiful, long-lasting colour.



If you’re thinking long-lasting, bold and intense copper colours, then look no further. The Majirouge is the answer for your redhead clients, as you’ll be able to create the perfect bright and intense fiery tones with these products

Majirel Cool Inforced

Majirel Cool Inforced will let you create brilliant cool reflects for natural beige colour results. This is great to tone down brassiness and create cooler tones. If your client is prone to their hair turning brassy in between appointments, this will be the fix they’ve been craving as the product is long-lasting, with superior resistance to fading. 

Majirel Cool Cover 



Majirel Cool Cover. The ideal product for removing unwanted warm tones whilst neutralising natural tones. Majirel Cool Cover will also help create a deep and cool tone overall look whilst also offering high coverage. This product also promotes long-lasting colour results for your clients. 

 Majirel Glow 



Majirel Glow is L’Oréal’s first-ever translucent permanent hair colour. A real industry favourite, Majirel Glow will leave you with a neutralised colour finish with a special emphasis on extreme luminosity. 

The product allows you to lift up to 3 levels and also comes in 18 inter-mixable shades. This is the perfect answer for clients who want a natural glow, as Majirel Glow will provide up to 50% more light reflection! 



Last but certainly not least, let us introduce you to Majirel High-Lift. This product is a great solution for your blonde clients, as Majirel Highlift holds no limit in creating many different shades of lighter tones. 

Majirel High-Lift will provide you with up to 4.5 levels of lift whilst depositing tone at the same time. So whether your client wants an ultra-cool blonde makeover or a luminous platinum blonde shade – Majirel High-Lift will help you achieve this. 

Keep an eye out for part 2

We hope you thoroughly enjoyed becoming acquainted with the L’Oréal Majirel collection,  but we’re not quite done yet. Keep your eyes peeled for more on L’Oréal Majirel – We’ve still got to fill you in on all the ways to maximise colour and recommended product partners! 

Shop the L’Oréal Majirel range at Salons Direct now.

Check out the Salons Direct blog for more advice.. 

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