There are many different avenues to take when it comes to carving out a career within the business of beauty. Perhaps you are looking to become a renowned nail technician, a beautician specialing in waxing, or want to cut your teeth in a slightly different area of the industry such as permanent make-up.
Permanent makeup has become an extremely popular cosmetic technique over the last 5-10 years and has continued to grow as a profitable industry. Here we talk to Tracie Giles, the celebrity-approved technician for permanent make-up, to find out how she got started in the industry, the importance of safety and the lessons she’s learned along the way.
Tell us more about permanent make-up and how it works?
Permanent make-up (PMU) works by using mineral and organic particles of pure pigment colour and tattooing it into the skin to give the illusion of perfect eyeliner, eyebrows or lips. It can also be used medically to help create an areola or conceal the scars on an areola after breast surgery.
Mostly our work is to give people perfect eyebrows using either an ombre shade of brown colour or realistic hair strokes using a Nano acupuncture needle. Occasionally we will use a combination and often a Micro Blade if we feel that this is the best approach for the individual client.
All clients have their own idea of the effects they want to achieve which is why it is so important to have world-class pigments and state of the art Digital Needle Pens or simple Micro-blades. The best of treatments come from a combination of these techniques
What was the inspiration behind the clinic?
I wanted the be the ‘Gucci’ of PMU and getting a clinic in the heart of London’s trendy Knightsbridge was an impossible dream which through my passion for PMU and lots of hard work, became a reality.
My team are the best of the best as is our equipment and training and I wanted my clinic to ooze luxury and quality. Tracie Giles is a name that is trusted and our clients travel from all over the world to visit us. Many clients love to have their picture taken in the clinic and this makes me proud that they appreciate our clinic and customer service they want to align themselves with our brand.
How did you attract a celebrity clientele such as Katie Price?
We have many celebrities visit us each week, some talk freely about it hence the press pick up on this and many walk in with dark sunglasses, you never know who you might bump into in our reception. Regardless of being a celebrity or a client to the brand, the process is exactly the same. Everyone’s face is very valuable to them and we are very mindful of getting the best cosmetic outcome for all of our clients
What has proven to be your most popular treatment? Why do you think that is?
The trend globally is for eyebrows and at the moment everyone is talking about ‘Micro Blading’. We think this is only a successful treatment for a very few people, slicing the skin to put pigment into it is not something to want without knowing the facts. It is simply a ‘buzzword’ right now.
Concerningly there are many people with virtually no training offering micro blading because in the UK we do not have legislation which protects the public and actually allows anyone to start up after one day’s training. I am the Beauty Industry Professional of the year for the ‘Safety in Beauty’ campaign and my role is to put proper mandatory training into place with all technicians having to learn responsible and safe PMU. In our clinic we are also especially known for our beautiful lip work, we literally perfect the shape and then pixelate the lips with a smattering of soft natural pigment. This is one of the best lip treatments I have ever seen.
How has permanent make-up changed the face of the industry?
PMU was not very well known when I first entered the industry as an experienced senior beauty therapist. Because of all the press that I have been fortunate to receive and the standards of work which we turn out on a daily basis from our clinic and the fact that we have looked after many reality celebrities, many other women and men have aspired to do what we do. So now there are many places offering PMU, however, I do foresee that many of them will be closed down in the next couple of years unless they commit to undergoing a nationally recognised certificate, such as a VTCT Level. At the end of the day we are talking about tattooing faces… and this is a great responsibility to undertake. It has to be done with the utmost professionalism and experience.
What has been your proudest moment as a business so far?
Gosh so many, to be honest, I never set out to become a famous PMU, I just love to do the treatment and love working with my close knit team. But Working on TV, doing everything from the news to Embarrassing Bodies as well as contributing to many other papers and magazines has been really amazing. I was made the Industry Professional of The Year 2016 / 2017 (this was for the entire Beauty Industry and not just PMU), that made me really stop and think about the incredible journey I have had in my chosen industry.
What advice can you give to somebody want to join the business of beauty?
I suggest that they research the area of beauty which they wish to specialise and then train to be a Level 2 or Level 3 Therapist. I only recommend CPDs once a recognised qualification within our industry is attained. Once you have a pretty global understanding of the industry there are many exciting specialities that you might want to learn such as PMU for example.
What makes Tracie Giles stand out from competitors?
We are a trusted name and we have the vintage of being consistently good at what we do for many years. We also have our very own digital devices with 24k gold components in our kit, none of our kit has cheap Chinese parts which sadly is a fact for 80% of the devices currently in use in the UK. We also have the most beautiful safe pigments which we manufacture ourselves. We simply are the designer name for PMU and whilst our prices are a little higher, the treatments speak for themselves as does our database of many thousands or returning clients year after year. When a client becomes a Tracie Giles client they are wearing designer PMU – that’s a great feeling to know that you invested in yourself and you can wear your brows just like your Prada handbag…
We also have the most beautiful safe pigments which we manufacture ourselves. We simply are the designer name for PMU and whilst our prices are a little higher, the treatments speak for themselves as does our database of many thousands or returning clients year after year. When a client becomes a Tracie Giles client they are wearing designer PMU – that’s a great feeling to know that you invested in yourself and you can wear your brows just like your Prada handbag…
Where do you see you the future of the industry heading?
I think PMU will be a normal part of most women’s beauty regime but ONLY when it’s properly legislated to be in safe and competent hands. I think many youngsters will train or new mums may make a career swaps and we can provide excellent training at our VTCT approved examination centre and Training Academy close to London’s Heathrow.
Discover more from Tracie by heading over to traciegiles.co.uk
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