Launching your hair or beauty salon will be one of the most rewarding experiences of your career. All the hard work and planning will finally pay off and you will be itching to open your salon doors to your customers!
One of the next steps of opening your own salon should be focused on how you will attract the eye of new customers. You may have hired some of the most talented staff around, or be equipped with high end hair products, but if you aren’t telling potential customers about them, then your company could make a loss.
We understand that it can be hard to balance promoting your salon and the day-to-day running of your business, but it’s essential that you do.
We’ve pulled together some of the best strategies to ensure your salon is well promoted in order to attract customers.
How can customers find me?
We aren’t talking about making sure your salon is in an easy to reach location, but making sure that customers can find you online. Today, most people will check out their local hair and beauty salons by looking for them online to find out more about the company and services that have to offer.
In order to achieve an online presence, you’ll need two things to make sure you’re visible to your potential audience: a website and social media pages.
A website is a key essential for salons that are looking at promoting themselves online. It’s perfect for informing new and existing customers about your company, staff, the treatments available, prices, a gallery showcasing your work, contact information and any offers you might have available in-store.
If you are opening a beauty or hair salon, it’s an essential that you have a selection of social profiles to show off your work. One of the best platforms to promote businesses on is Facebook as there are various marketing benefits to it. You can engage with your audience through posts and comments, create photo albums with images of before and after treatments, and much more. Customers can also leave feedback on your business page to tell other clients what they thought of their experience in your salon.
Other social accounts that would help you include Twitter, Instagram and Pinterest in which you can share details of offers, promotions, trends and again interact with fans and followers. If you are attracting a younger, more modern audience, you could try Snapchat and share short videos of before and after treatments. It might just be the encouragement a client needs to book an appointment with you.
How do I attract customers into my Salon?
Once you’ve created an online presence, the next task you’ll face can be the most challenging – turning passers by and online fans into real customers.
Host deals & offers
For the first couple of weeks that your salon is open, one way to attract the custom of new clients is to host a selection of deals and offers across your treatments. You could have a massage and shellac treatment for £20 or a half price cut and blow – whatever gets people through the door.
People love a good bargain and this could be the easiest ways to get people to step into your salon. Promote the offers on your social channels and website, as well as email address and even text messages.
If you’re looking to catch the eye of a wider audience, it’s possible to team up with promotion companies such as Groupon. Lure customers in with an offer that they simply cannot refuse! It’s the perfect chance to give your salon exposure and if you provide a good service, you could ask for a review on your Facebook page for future customers to see.
Competitions & Giveaways
Everyone loves a freebie! A quick and easy way to engage with your audience is to host a competition. You can then use your social channels to plug the giveaway. It will encourage people to talk about you and hopefully attract a wider audience.
As part of the terms and conditions, you could make entrants provide their email address. You can then use these as part of a database of client details to which you can fire out future offers via email. You could even send them a discount when they enter the competition – just to keep them happy!
Ensure you are up to date with the latest trends and styles. If possible, offer products that other stylists in your area do not. If you offer a new range of celebrity hair extensions, and are copied by a salon close by, they will find themselves in competition with you. However, you’ll be one step ahead of the game. You may even have pictures from clients showing off their new style which you can show off to potential customers.
If you are passionate about sharing hot trends or hair and beauty tips with your followers, why not start a blog on your website? You could feature clients that you’ve worked on and how you carried out their treatments. If you are confident enough, you could even create a video blog with a step-by-step guide on creating the look.
Through engaging blogs, you’ll keep your readers interested in what you are doing in the salon and they will want to be part of it! If they share your blogs, images and videos on their own Facebook or Twitter accounts then even more people will get to see what you’re doing.
If you followed the above tips and find yourself blogging and hosting offers, an email newsletter might also be a good idea. Share news on your giveaways, promotions, deals and any upcoming events. It can be a great way to keep customers up to date and show that their business is important to you.
Word of mouth
Within the hair and beauty world, one of the most efficient and fastest ways of attracting new customers is through word of mouth. If someone is happy with their treatment then ask them to spread the word to friends and family. You can even encourage them to do this by offering them a discounted treatment next time they book in with you. It’s an easy win that will be sure to get your salon noticed!
Although it might seem like an old school tactic, promotional flyers can still be very successful, whether you’re handing them out in the street, posting through letterboxes or paying to slot them into local papers and magazines.
You can inform customers of the services you offer and what makes you special and unique. You could even include a discount code to encourage them to pop in for a treatment next time they’re out and about.
If you’re hosting a big opening night at your salon, a flyer would be great to get locals talking about your store and you could even leave these in local businesses or shops.
No matter where you’re located, there will always be competition from other beauty and hair salons. When launching you salon it’s important that to show you can offer something different, but also that you appreciate custom and interest in your business.
Have you recently launched a salon? Share with us your top tips on promoting your salon in the comments below!
Remember to check back next week when we will be looking at how to keep customers coming back to your salon.