Redken Featured Image

Do you have clients with dry and damaged hair who are looking for an instant healthy hair transformation? Now your clients can bond in one simple step for instantly healthy-looking hair after every wash with the New Acidic Bonding Concentrate Intensive Pre Treatment.

The powerful product joins the iconic lineup of award-winning, TikTok trending Acidic Bonding Concentrate range, hailed by top colourists and industry influencers as a true game-changer.


The new Intensive Pre-Treatment is Redken’s most concentrated formula to date, with 14% Citric Acid and Bonding Care Complex. It rebalances the pH levels of the hair to achieve an instantly healthy look with every use. 

Related: 10 Viral TikTok Products Hair & Beauty Professionals Can Buy From Salons Direct

Redken promotional banner


The benefits of using Redken Acidic Bonding Concentrate Range

With multiple benefits in one powerful product, this will be your new healthy hair hero, allowing you to bond in Just one Step!!

The results: 

  • Visibly repair hair’s strength from the inside & out*
  • Increased resilience*
  • Hair is 14x smoother after just one use** 
  • Hair is 2x stronger after just one use*** 
  • Additional strengthening of hair fibres***

How does it work?

 The Acidic Bonding Concentrate Intensive Pre-Treatment works as a pre-shampoo to intensively repair hair from the inside out. Our most concentrated formula, with 14% Citric Acid and Bonding Care Complex, the acidic rinse-off treatment helps to close the cuticle for longer-lasting colour, reinforces bonds weakened by chemical services, strengthens the hair fibres and intensely conditions and smooths. 5-10 minutes Redken Pre-treatment

How do you use it?

For best results, use it as a pre-shampoo.

  1. Apply 10-15ml of the Acidic Bonding Concentrate Intensive Pre-Treatment from mid-lengths to ends to damp hair and leave on for 5-10 minutes.
  2. Rinse the Pre-Treatment from the hair and then follow with a Redken shampoo and Redken conditioner. 

For very dry and damaged hair, use alongside Acidic Bonding Concentrate Shampoo for added strength and increased resilience. Lather and rinse. Follow with Acidic Bonding Concentrate Conditioner for intense conditioning, softness and shine. Finally, for the perfect finish, protect the hair with Acidic Perfecting Concentrate Leave-In Treatment for easier, smoother styling, up to 230’C heat protection, as well as reducing the appearance of split ends by up to 78%**** 

If you’re looking to truly treat your client’s damaged hair from the inside out and take healthy hair to the next level, you need to introduce your clients to NEW Acidic Bonding Concentrate Intensive Pre Treatment. 

How To Use Redken Acidic Bonding Concentrate Videos

Did you know that there are a wealth of videos for you to watch on how to use Redkens Acidic Bonding Concentrate Intensive Pre-Treatment?

All you need is an access log in which you can create yourself and from there, you can find out ALL you need to know about this incredible product!

Click for access to Video Content 

Redken Education Manager Jimmy Green tells us why this is Redken’s most exciting launch yet…


“The Acidic Bonding Concentrate range just gets better and better. The shampoo, conditioner and leave in treatment have worked wonders on hair. With the launch of Acidic Bonding Pre-Treatment, hair is going to go from strength to strength. The Pre-Treatment has the highest concentration of Citric Acid, this is going to allow the hair to feel stronger from the inside out. it is going to maximize the pH of the hair, close down the cuticles and radiate shine and condition. This is a must have product to use before any shampoo and conditioner.”

Related: How to Transform Your Client’s Hair With Redken’s NEW Acidic Concentrate Hair Care System


*with continued use of acidic bonding concentrate intensive pre-treatment, shampoo and conditioner versus classic shampoo

**instrumental test on bleached hair vs Classic shampoo

***repeated grooming test on bleached hair. Pre-treatment + Acidic Bonding Concentrate shampoo and conditioner vs Classic shampoo

****Visual grading with Acidic Perfecting Concentrate Leave in Treatment

Redken ABC Range


Follow Salons Direct on Instagram

Watch Salons Direct on TikTok

Discover the Salons Direct blog, your trusted source for industry news, product releases, how-to guides and more!

Discover more blog content with Redken

How To Master The ‘Expensive Blonde’ Hair Trend Of 2022 Using Redken Liquid Color

Banishing Oily Roots & Dry Ends With Redken’s Amino Mint Shampoo| Blonde Colour Trends 2022: How To Achieve The Perfect Greige Hair With Redken