If you’re looking for salon interior inspiration, our Salon Design Of The Month series is a fantastic source for all things salon interiors. Perfect for new salon owners or salon owners looking to give their space a makeover.
Each month we step inside some of the most stunning salons across the country. In this month’s edition of Salon Design Of The Month, we speak to Leisa Roberts, the Director of Brow HQ based in Chester.
Salon Design Of The Month: Brow HQ
How did your salon begin?
After 20 years of dreaming of having my salon in the heart of the city in Chester City Centre, I managed to secure premises and our amazing flagship store and training academy opened its doors in April 2022.
Previously to this, we had our business based at Hoole Spa and Aesthetics in Hoole, Chester. Here we just sub-let space. The project began in November 2021, and we worked day and night for five months with a team of builders, plasterers and decorators to completely re-vamp what was a very tired and unsafe space into our dream salon.
How did you decide upon the design of your salon?
I had inspiration from many amazing salons worldwide, Pinterest was my favourite app for months leading up to us getting the keys, and we had some help with bringing my ideas together from Jen Greenwood’s interior design. We also spent weeks and months looking around home improvements, salon equipment websites, and showrooms.
What are some of your favourite products and tools to use in your salon?
We absolutely love Phibrows, HD brows, buffbrowz and our own for the best brow products and Image skincare/Bathhouse for the most incredible skin and body care.
How do you stand out from your competitors?
We always try to be authentic more than anything. We have high customer care and service standards and offer a complete 360-degree approach to beauty and well-being. We offer fresh juices, nutritional supplements and advice, we never compromise and always use the best products and tools, and as a team, we constantly look for ways to grow and develop our skills.
We want more than anything for our clients to feel ‘spoilt’ when they visit us. Complimentary hot towels, hand massages or lip balm are offered to all clients, and we offer complimentary consultations to anyone wanting to improve their brows, skin, lips, lashes or general well-being.
What do you think makes a successful salon?
The heart of every successful business is the team, our clients are always commenting on how lovely and welcoming our salon is and that they are so happy with the service they receive and the beautiful surroundings we are lucky enough to now have.
How do you think social media has influenced our industry?
Hugely.. everything is more accessible and transparent as a result of SM. We not only use SM to share the amazing things we have on offer for our clients but to share knowledge and gain knowledge and experience from other amazing artists in the industry.
How do you keep up to date with the latest industry trends?
The girls will tell you… I am obsessed with keeping up to date.. we are constantly looking at Pro beauty shows, industry magazines, social media and networking to ensure we stay updated with developments in our industry. It’s pure passion.
What advice can you give to others wanting to open a salon?
Take your time with building your business plan, understanding your numbers and ensuring you recruit the right people with the same level of passion for their fields..passion and clarity, along with the right location and support network, will ensure success.
It’s hard work and very long hours at the start, so you also need to be prepared to make some sacrifices in your personal life for a period of time..when you open your doors to your dreams, it’s all worth it though, so just follow your heart and use your head and you will do well.
Get The Look!
Feeling inspired by Leisa’s stunning salon? We’ve got you covered with our exclusive range of Lotus Furniture.
It’s a bestseller for a reason! The Lotus Monroe Eyebrow/Eyelash Beauty Bed is perfect for all eyebrow and eyelash treatments, including tinting, lash extensions, threading, tweezing and waxing.
It features an adjustable armrest and leg rest, a reclining back, a removable head pillow and back cushion, a discreet storage tray, faux leather and extra thick padding for optimum comfort.
- Seat Height: 60cm.
- Seat Width: 60cm.
- Total Width: 80cm.
- Seat Depth: 50cm.
- Total Depth: 90cm to 175cm when fully extended.
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