
We’re thrilled to return with another instalment of our exciting Salon Design of the Month series. In this series, we interview salon owners from across the country to learn more about their entrepreneurial journeys and gain an inside look at their salon businesses.
We aim to cover the very best beauty salons, barbershops, and hair salons of all sizes, and we have no doubt you’ll be inspired by our handpicked favourites!
This month, we caught up with Callum Reece, owner of The Booth Co, a hair salon based in Barnsley, South Yorkshire.
How did your salon begin?
I rented a chair in a salon for several years before deciding to take the plunge. With a passion for hair colouring and extensive experience in the industry, I opened the first salon location in 2022 and then the second salon in 2024, which included a full rebrand.
How did you decide on the design of your salon?
When I was designing the hair salon, I considered the overall atmosphere and vibe, which I wanted to be modern, stylish, and welcoming. Next, I considered the practical aspects of the salon design. I wanted to ensure there was enough space for multiple stylists to work comfortably and a nice waiting area for clients. I also wanted to incorporate ample natural light to create an open and airy feel.
What are some of your favourite products and tools to use in your salon?
We love using Redken’s Acidic Bonding Range, Colour Wow styling products, and Redken Shades EQ for maximum shine.
How do you stand out from your competitors?
Each stylist at The Booth Hair Salon operates as an independent stylist. This means that they have their own unique style and approach to hairdressing, offering clients a diverse range of expertise and creativity to choose from.
The Booth is also committed to using high-quality products and staying current with the latest industry trends and techniques. Not least, the salon prides itself on delivering exceptional customer service.
From the moment a client walks in, they are greeted with warmth and professionalism. The stylists at The Booth take the time to understand their client’s needs and ensure they leave the salon feeling satisfied and pampered.
What do you think makes a successful salon?
Firstly, take care of yourself. If you don’t, this will affect your team and create a bad environment in the salon. Invest time in your team. If your salon staff are not happy, this will show to the clients. Staff training days are one of the most important days in the salon; this will keep them up to date with the latest techniques and bring them all together as a team. And finally, invest in your business! Running a successful business means investing in tomorrow rather than spending out the money pot.
How do you keep up to date with the latest industry trends?
To stay up to date on the latest trends, follow reputable hairstylists and salons on social media. Social media is the best tool for this, as it’s completely free.
What advice can you give to others wanting to open a salon?
Opening your own salon can be an exciting but daunting venture, but I’ve provided four key pieces of advice.
- Choose an ideal location for you and your clients, and factor in car parking as well.
- Create a unique, strong brand that reflects your brand identity and salon style.
- Offer a variety of services to attract a wider range of clients.
- Build a talented team that has the same passion as you!
What can we expect from your salon business in 2024 and beyond?
Our skilled team of stylists will undergo regular training to ensure they are equipped with the knowledge and expertise to deliver the best service. We are always open to evolving and adapting to the changing needs of our clients.
Our primary goal is to ensure that every client who walks through our doors leaves feeling confident, beautiful, and satisfied with their experience at The Booth.
Get the look with Salons Direct!
If you feel inspired by The Booth Co Salon, you can also achieve the monochrome look that Callum has gone for with Lotus Furniture, which is available exclusively at Salons Direct!
Lotus Washington Styling Chair Black with 5-Star Base
Our Lotus Washington Styling Chair features a stunning quilted design on the back and sides. Not only does this look amazing, but it is also super comfy. It is also available in Black or Brown and has various base options, including round, square, or 5-star.
For an added touch of luxury, you can now also upgrade to our Wireless Motorised base at an additional cost. This chair upgrade provides smooth and nearly silent lifting and lowering and is powered by a rechargeable battery that lasts a full week between charges! Perfect for any busy salon.
Lotus Washington Black Backwash Unit
Our gorgeous Lotus Washington Backwash Unit is the perfect complement to the styling chair and a luxurious (and practical) addition to your salon aesthetic. It includes a sleek white ceramic basin, a mixer valve, and a hand spray, making it a complete package for a busy salon.
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