The Salon Design Of The Month series is an exclusive look inside various UK salons innovating within the hair and beauty industry. Whether they are breaking boundaries with their salon decor or offering a unique salon experience, we aim to bring you the best UK salons around.
In this edition of Salon Design Of The Month, we look inside The Style Gallery, a hair and beauty salon based in Hoylake on the Wirral. We also catch up with The Style Gallery owner, Jodie Wickens to discover more about how her salon business began, her salon business inspirations and how she promotes The Style Gallery to become a successful salon that stands out from its competitors.
How did your salon business begin?
I have loved working in other salons but it has always been my dream to own my own salon. Nearly two years ago now I started thinking really seriously about it and when I found this shop I knew it was the right time to follow my dreams and make all of my ideas come to life.
How did you decide upon the design of your salon?
There are so many gorgeous salons around so I just wanted to do something different. I knew from day one I wanted my salon to be classic, traditional and timeless. I fell in love with the Jo Malone stores and the Dior shop front In Paris and wanted to try and bring similar luxury to my own salon.
What are some of your favourite products and tools to use in your salon?
All of my clients know I’m product obsessed! I love trying new products. But so far my favourite range has to be Olaplex. I love and swear by the whole Olaplex range and stock it in our salon. It’s been life-changing for my own hair and all our clients love the range after trying It. Also, me and all the hair girls can’t get enough of the Framar hair tools when creating our seamless balayage and babylights.
How do you stand out from your competitors?
We have a dedicated team that specialises in all aspects of hairdressing and have two talented nail girls. We aim to create a calm and welcoming environment for you to relax and enjoy being pampered.
What do you think makes a successful salon?
Personally, I think the key to a successful salon is being a close, talented and hardworking group of staff. I think in any salon you need to work as a team and help each other out. I wanted our salon to be warm and welcoming to all clients and it was really important to me that the other girls shared that vision too.
How do you keep up to date with the latest industry trends?
Social media is a massive part of the hair and beauty industry these days. It’s the best way to advertise our work and business. I find Instagram really helps us keep up to date with the latest trends in the hair and beauty industry.
What can we expect from your salon business in 2022 and beyond?
2020/2021 has been a little bit of a strange year for us all and for everybody in our industry, but I can’t wait to be working with all of my lovely team and enjoy our beautiful salon. We look forward to welcoming some new clients along with our regulars.
Get The Style Gallery look…
Add a contemporary feel to your salon, just as The Style Gallery have with the Black Lotus Murray Chairs. The padded, boxy design is available in a choice of black upholstery or caramel to best suit the overall aesthetic of your salon.
- Comes with a hydraulic pump as standard and is available.
- Choice of 3 different bases; round, square or 5 star.
Compliment your Black Lotus Murray Chairs with the matching Black Lotus Murray Backwash. Comes complete with a white ceramic basin, mixer valve and hand spray.
The Style Gallery
16 Birkenhead Rd
Time for more from the Salons Direct blog? Brand Spotlight: Framar International | Everything you need to know about OLAPLEX | How to create the full Russian lash look on your clients