It's time for another edition of our popular Salon Design of the Month series! Every month, we link up with creative salon owners from all over the country to hear their stories, dive into their business journeys, and get an exclusive peek at what makes their spaces next-level. From chic beauty salons and trendy hair studios to barbershops with a serious vibe, if it’s inspiring, we’re here for it.
This month, we sat down with the team behind Twins HQ Academy based in South Yorkshire.
Get ready to be obsessed!
How did your salon begin?
Twins HQ started five years ago as a dream to create more than just a salon—we envisioned a beauty empire that would set new standards in the industry. With a deep passion for beauty, empowerment, and education, we set out to create a space where innovation and inclusivity thrive.
As twin sisters, collaboration and connection have always been at the heart of our journey.
In July 2024, we were offered an incredible opportunity to expand from our cosy ground-floor salon to an entire four-storey building. It was a no-brainer for us! This marked the start of our transformation into South Yorkshire’s premier beauty destination, and we’ve never looked back.
How did you decide upon the design of your salon?
The design of Twins HQ was inspired by our vision to blend luxury and comfort seamlessly. We wanted the space to feel inviting, modern, and inspiring for everyone who visits, whether for treatments or training.
Every detail was carefully chosen to create an unforgettable experience. From chic aesthetics to functional workspaces, our four-storey salon reflects who we are.
Special thanks go to Salon Direct, whose beautiful furniture brought our vision to life.
The result is a space where our clients feel pampered, and our trainees feel empowered to thrive.
What are some of your favourite products and tools to use in your salon?
We take pride in working with premium brands that consistently deliver outstanding results. Some of our favourites include Pinkfishes lashes, HDBrows, Nikki Mole, Navy, The Gel Bottle, Matrix, and Cloud Nine hair tools. These trusted brands allow us to maintain the highest standards and offer the best to our clients and trainees.
How do you stand out from your competitors?
Twins HQ isn’t just a salon; it’s a hub of creativity, empowerment, and connection. We offer top-tier beauty services alongside a renowned training academy and actively welcome collaborative partnerships.
We believe the industry thrives when businesses support each other rather than compete. Our focus on community, empowerment, and authenticity sets us apart.
At Twins HQ, we create an environment where clients feel valued, trainees leave inspired, and everyone is made to feel part of something special.
What do you think makes a successful salon?
Success comes from passion, creativity, and building genuine connections. For us, it’s about delivering exceptional experiences while fostering a motivated and skilled team.
Staying adaptable and ahead of trends is crucial, but we also think having fun and being authentic makes all the difference. Twins HQ is a place where you’ll feel fabulous, laugh until your sides hurt, and leave full of confidence.
Being a salon where people feel truly at home is what makes us successful—and keeps clients coming back time and time again.
How do you keep up to date with the latest industry trends?
We stay ahead of the curve by continually learning, attending training sessions, and networking with leading professionals in the industry. Whether it’s attending events or keeping an eye on social media, we’re always on the lookout for the latest techniques and products.
Our curiosity and commitment to innovation ensure that Twins HQ is always offering cutting-edge services and expertise to our clients and trainees.
What advice can you give to others wanting to open a salon?
Chase your vision with everything you’ve got, and don’t be afraid of hard work. Build a brand that truly reflects your values and focuses on offering something unique. Surround yourself with a supportive team, and never stop learning and evolving.
Most importantly, enjoy the process! Building a salon can be challenging, but it’s also incredibly rewarding. Celebrate every milestone, big or small—they’re all part of creating your dream.
What can we expect from your salon business in 2025 and beyond?
2025 promises to be a big year for Twins HQ! We’re planning exciting new collaborations (brands, we’d love to hear from you!), expanding our training programmes, and exploring new product launches, including updates to our best-selling TWINS lash glue.
We’re also dedicated to giving back, with plans to host more community events and offer motivational talks in schools to inspire the next generation. Twins HQ will continue to push boundaries, set new standards, and grow as a brand that uplifts and empowers.
The future looks brighter than ever, and we can’t wait to share it with you!
Get The Look With Furniture From Salons Direct!
If you feel inspired by the Twins HQ Academy interior, you can also achieve a similar vibe with Lotus furniture, which is available exclusively at Salons Direct.
Lotus Monroe Beauty Chair Black
- Faux leather upholstery, which has extra thick padding for optimum comfort.
- Height-adjustable, stylish, and ergonomic for the ultimate client comfort.
- It features an adjustable headrest, reclining back, fixed chrome footrest with chrome base and hydraulic pump.
Lotus Murray Black Styling Chair With Round Base
- The square boxy design with comfortable padded seating and stitching around the sides.
- Available in either a choice of Black, Grey or Caramel upholstery,
- It comes with a hydraulic pump as standard and is available in our standard choice of different bases: round, square or 5-star.
- At an additional cost, you can choose our Wireless Motorised base.
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