EIMI: The new styling range from Wella Professionals
Wella Professionals have launched the NEW EIMI styling range, driven by the inspiration of diverse cultures, personalities, eclectic styles and urban trends from across the globe which shape our individual style and unique identity.
Individual style seekers can pick from styling essentials whether they want wild texture, dazzling shine, a volume boost or a smooth and sleek finish, there is a product suited for all needs.
Wella Professionals Global Director for Styling, Eugene Souleiman fully supports the range and commented, “with the new EIMI range, you can bring out everyone’s individual style by creating the hairstyle that they want to express themselves with. I consider myself an EIMI person – expressionist, visual creative and ready to make a statement with my style.”
The new EIMI collection has three NEW products.
–Dry Me dry shampoo which is the ideal product for creating head turning volume and matte texture. Just spritz evenly through dry hair for an instant revamp.
–Sugar Lift adds grippy but shiny texture and definition without overloading the hair or making it heavy. It ideally works best when applied to wet or damp hair before blow-drying.
–Perfect Me is a styling lotion that smoothens, defines, adds shine, protects from heat, tames the frizz and creates deliciously smooth hair, just apply to hair as a last step after styling. This wonder product also features skin and hair care technologies for a repairing effect.
Other Products include:
–Thermal Image is the perfect product to protect hair whilst using heated equipment and help create a smooth and silky finish.
–Glam Mist is a light shine mist that protects against humidity once applied to dry hair.
–Shimmer Delight is a glossy finishing spray, adding that touch of shimmer with frizz fighting properties.
–Pearl Styler is used to create stand out lift and texture when applied to dry hair.
–Grip Cream creates a distinctive style when applied to dry hair.
–Texture Touch is malleable matte clay that provides a loose, flexible hold.
In addition, all the EIMI mousses now contain intelligent Care & Protect complex that improves wet compatibility. This helps detangle hair and give a boost of shine and texture, as well as a moisturising effect.