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We’ve all seen it; offers for new salon clients not available for existing customers or firms offering discounts to attract fresh customers. Whilst it is necessary to attract new clients, a salon ignores their existing clients at their own peril….
Read moreWhen used effectively, social media platforms such as Instagram, Facebook and Twitter can not only increase engagement with your salon brand, but also generate new business from a client pool you wouldn’t have otherwise been able to reach. Here at Salons…
Read moreMany of you will have read the story about Susan Parker-Jones in the Daily Mail, who travels 24,000 miles a year to see her favourite stylist. Whilst this might be a bit extreme, a UK survey has revealed that customers…
Read moreIt’s the conversation you never want to have with your top stylist, but unfortunately sometimes even the best partnerships have to come to an end and you need to be ready to cope with keeping clients when a stylist leaves…
Read moreNot only is it incredibly annoying when clients don’t show up to their appointments, but no shows can end up costing your salon thousands of pounds each year. Research carried out by Phorest software showed that among London based salons,…
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