Take a look at KP: POP, the latest creative campaign shared by the team at Wella Koleston. Keep reading as we learn more about the inspiration behind the campaign and how to create 4 of these showstopping, vibrant looks as well as how you can incorporate these techniques into client-friendly salon services.
What inspired the KP: POP collection?
Today, society is inspired by powerful imagery that captures the imagination of both us as hairdressers and our clients too, but how is this brought to life with the client in mind? For KP: POP, the key to this was the creative influence of James Earnshaw and the technical know-how of our education team, who visit salons every day.
KP:POP Colour is all about the return to playful, expressive hair colour. Bold placement, intense tonalities, and shades that really POP. Koleston Perfect is the perfect range for this, the palette really does have it all, meaning I was able to create the bespoke shades using Koleston Perfect, to bring this collection to life.
James Earnshaw
KP: POP By Wella Koleston
3D COLOUR by Kelly Laurie, Wella Educator
How to get the look…
Pre–lighten
- 30g Blondorplex.
- + 45ml Welloxon Perfect 4% Developer.
A
- 20g 8/43.
- + 10g 0/43.
- + 10g 0/44.
- + 80ml Welloxon Perfect 4% Developer.
B
- 20g 8/34.
- + 10g 0/43.
- + 10g 0/30.
- + 80ml Welloxon Perfect 4% Developer.
RAINBOW LIGHTS multi-tone by James Earnshaw
How to get the look…
Pre–lighten
- 30g Blondorplex.
- + 45ml Welloxon Perfect 6% Developer.
A
- 20g 5/2.
- 20g 4/71.
- + 5g 0/28.
- + 45ml Welloxon Perfect 4% Developer.
B
- 30g 0/65.
- + 3g 0/33.
- + 33ml Welloxon Perfect 4% Developer.
C
- 30g 0/30.
- + 2g 0/28.
- + 32ml Welloxon Perfect 4% Developer.
D
- 30g 0/88.
- + 30ml Welloxon Perfect 4% Developer.
RAINBOW LIGHTS shadow by Eryka Reid, Wella Educator
How to get the look…
Pre–lighten
A
- 20g 66/46.
- + 10g 0/44.
- + 30ml Welloxon Perfect 4% Developer.
B
- 20g 77/46.
- + 10g 0/44.
- + 30ml Welloxon Perfect 4% Developer.
C
- 20g 33/66.
- + 10g 0/88.
- + 30ml Welloxon Perfect 4% Developer.
“KP:POP When creativity meets simplicity.”
RAINBOW LIGHTS face frame by Karam Rai
How to get the look…
Pre–lighten
- 30g Blondorplex.
- + 45ml Welloxon Perfect 6% Developer.
A
- 30g 10/95.
- + 2g 0/65.
- + 64ml Welloxon Perfect Pastel 1.9% Developer.
B
- 30g 10/96.
- + 1g 0/88.
- + 62ml Welloxon Perfect Pastel 1.9% Developer.
C
- 20g 10/95.
- + 5g 10/03.
- + 8g 0/65.
- + 66ml Welloxon Perfect Pastel 1.9% Developer.
Take your colour formula to the next level.
Personalise any shade within the Koleston Perfect portfolio by intermixing with a Special Mix shade. These shades can be added to brunettes, reds and blondes to intensify or cool. Or, if you’re looking to be a little more creative, add to pastel toning service for a vivid or pastel result.
Top Tip: Try adding 00/00 to dilute the tonality of your shade choice.
The perfect 3-step routine with Wella Koleston
In the salon…
1. Strength: Perfect lightning with Blondplex for 97% less breakage.
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2. Vibrancy: Rich and vibrant permanent colour results with Koleston Perfect.
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At home…
3. Vibrancy and condition at home using Color Fresh Masks
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From the shoot to the salon…
Want to know how you can incorporate these techniques into client-friendly salon services?
We asked four salon colourists to create a salon version of each look, using the same technique with a soft colour palette.
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