TikTok is a powerful social media tool that you can leverage to help your brand or salon business get noticed by a large audience. TikTok is especially helpful in driving sales and traffic towards you if you make creative content that captures people’s attention and makes an impact.

Whether you’re a service provider showing off your work or a brand selling a genuinely innovative product, you could go viral anytime with the right approach. Across the hairbeauty and barbering industry, we’ve seen plenty of products reach stratospheric heights of popularity, all thanks to TikTok. Here we’ll be sharing ten viral TikTok hair and beauty products that professionals like yourself can buy right now from Salons Direct!

10 viral TikTok products you can buy from Salons Direct

Color Wow Dream Coat Supernatural Spray

Product image of the Color Wow Dream Coat Supernatural Spray bottle




Perfect for using on your clients in the salon and offering a salon retail proposition, the Color Wow Dream Coat Supernatural Spray is a de-frizzing product that transforms all hair types into glossy frizz-free tresses! Lasting 3-4 shampoos this mini keratin treatment is a staple with celebrity stylist Chris Appleton

Good to know:

  • Zero sulphates.
  • No conditioning agents.
  • Cruelty-free, gluten-free, vegan.

See videos of the Dream Coat Supernatural Spray on TikTok!

Related: 5 major breakthroughs in hair care that are changing the game with Color Wow


Olaplex No.3 Hair Perfector


Product image of the OLAPLEX NO3 Hair Perfector bottle


Both clients and stylists LOVE Olaplex and it’s not hard to see why! Olaplex No. 3 Hair Perfector is a hair treatment, not a conditioner as it is commonly mistaken for. This bit of magic in a bottle reduces breakage and visibly strengthens hair, improving its overall look and feel.

Key Benefits:

  • Repairs damaged and compromised hair.
  • Can be sold as a salon retail offering.
  • Strengthens and protects hair structure.
  • Restores healthy appearance and texture.

See videos of Olaplex No.3 in action on TikTok

Related: Everything you need to know about Olaplex


Flexi Skin London The Roller

Product image of the Flexiskin pale pink face roler




This stunning facial roller uses lymphatic drainage techniques to help de-puff and brighten the skin by draining toxins and excess fluids. The results? Gorgeous glowing plumped and brighter-looking skin.

Key Benefits:

  • Made with skin-loving minerals including magnesium, iron and sodium which help to reduce inflammation and calm skin.
  • Tip: Keep in the fridge before use activates the cooling effect which helps tackle under-eye bags and dark circles.
  • Easy to use and suitable for all skin types.
  • Great salon retail opportunity.

See videos of Flexi Skin The Roller on TikTok

Related: Everything you need to know about Flexi Skin London’s Skin Tools


Olaplex No.7 Bonding Oil

Product image of the OLAPLEX NO.7 Bonding oil bottle.


Another entry for Olaplex is the Olaplex No.7 Bonding Oil. This highly co highly-concentrated, weightless reparative styling oil is a hair rejuvenation in a bottle. Increase shine, softness and colour vibrancy in just one use! Whatsmore this gentle, yet powerful oil minimises frizz and provides heat protection of up to 450°.

Key benefits:

  • Repairs damaged and compromised hair.
  • Strengthens and protects hair structure.
  • Suitable and beneficial to all hair types.
  • Paraben-Free.
  • Sulfate-Free.
  • Phthalate-Free.
  • Cruelty-Free & Vegan.

Watch videos of the Olaplex No.7 Bonding Oil on TikTok!

Color Wow Money Masque

Product image of the Color Wow Money Mask Blue Tub



For clients lusting for expensive-looking hair, this one-step treatment is suitable for all types of hair to promote healthy and soft tresses.

Key Benefits:

  • Restores strength, suppleness, and conditions dry strands.
  • Blankets the hair in long-lasting, weightless hydration.
  • Ideal for damaged lengths to promote a silky, healthy appearance.


See the Color Wow Money Masque on TikTok!

Builder gel nails

Builder Gels By Glitterbels Banner with nail swatches, product image and a hand showing builder gels

Builder gel nails are certainly having their moment on TikTok and there’s no surprise as to why! Natural-looking nails and promoting nail care and strength are firmly in! At Salons Direct we stock a range of builder gels and sets from leading brands including Glitterbels, Glossify, Gellux and more! If you’re looking to find out more about builder gel and what we have available, check out our in-depth guide: What is builder gel?

Check our builder gel nails on TikTok


OPI Gel Color Bubble BathProduct image of OPI pale pink Bubble Bath nail polish


Achieve the Hailey Bieber Glazed Donut Nails with OPI’s classic nail shade, Bubble Bath. Providing a super high-gloss look, this odour-free system offers durability and wear. Shine-intense OPI GelColor nail shades cure in 30 seconds under LED/UV light and last for weeks.


Related: Is a UV or LED lamp better for curing gel polish?

Watch people using OPI Bubble Bath on TikTok


STYLPRO Spin and Squeeze Brush and Sponge Cleaner

product image of the box of the STYLPRO Spin and Squeeze Brush and Sponge Cleaner set



Your makeup brushes have never been cleaner with the STYLPRO Spin and Squeeze Brush and Sponge Cleaner. This 2-in-1 device cleans both make-up brushes and sponges in 1 minute removing dirt, bacteria, stains and makeup leaving them ready to use again straight away. Perfect for busy makeup artists, especially during peak seasons such as wedding season and prom season, your brushes will always be ready to use between clients.

Kit Includes:

  • 1 x Sponge Press device.
  • 1 x Pebble spinning device and batteries.
  • 1 x Bowl.
  • 1 x Sponge Sparkle Vegan Certified Cleanser 85ml.
  • 4 x STYLPRO Vegan Makeup Brush Cleanser Sachets 10ml.
  • 8 x Flexible Silicone brush collars.
  • 1 x Natural Cotton Laundry Bag.

See the STYLPRO spin & squeeze brush and sponge cleaner in action on TikTok

Related: Tools Every Professional Makeup Artist Needs In Their Kit With STYLPRO

Denman D3 Medium Styling Brush (7 Row)

product image of red and black with white bristle denman hairbush



A classic through and through, the Denman D3 Medium Styling Brush (7 Row) is an essential styling tool much loved by stylists around the world for many years.  This is the new and improved D3! A longer, more rounded shape handle, it fits nicely into the curves of your hands.

See the Denman D3 brush in action on TikTok


Casmara Gold Algae Peel Off Mask 

Casmara gold mask applied to the face of a lady with her eyes shut



The Casmara Gold Mask is an Algae peel-off facial mask that contains 24 karat gold dust, minerals and seaweed extracts that remineralise and rejuvenates the skin. Clients can expect visiblyy radiant skin after just one use!

Key Features:

  • 24 Karat Gold Dust provides a tightening effect for the face and neckline.
  • Added minerals aid intense nutrition and revitalisation.
  • Seaweed provides an intense moisturising effect.

Watch the Casmara Gold Mask being used on TikTok

Related: Casmara Peel Off Masks: Everything You Need To Know About The New Jelly Facial Trend


What do you predict will be the next TikTok phenomenon in our industry? 

Watch Salons Direct on TikTok

Shop professional salon supplies at Salons Direct!

Follow Salons Direct on Instagram

Discover the Salons Direct blog, your trusted source for industry news, product releases, how-to guides and more!

Time for more?

Introducing OLAPLEX No.4C – Your New Favourite Clarifying Shampoo | Working In A Salon vs Freelancing– Advice for Hair & Beauty Professionals |The Best Salon Booking Apps To Use In 2022