{"title":"Perming Lotions, Products \u0026 Accessories","description":"\u003cp\u003eNow at Salons Direct you can shop an extensive range of professional hair perming lotions, products \u0026amp; accessories that are perfect for use in hair salons.\u003c\/p\u003e\u003cp\u003eWith lotions, perm rods, end papers and a selection of other perming essentials from leading industry brands like Schwarzkopf Professional, Wella Professionals, Sibel, L'Oréal Professionnel and many more, you can find exactly what you need.\u003c\/p\u003e\u003cp\u003eShop for all your perming lotions, products and accessories from Salons Direct today to make the most of our great range of delivery options and competitive pricing.\u003c\/p\u003e\u003cp\u003eSalons Direct is the leading online supplier of hair products for hairdressers and hair salons throughout the UK. Check out the widest range of hair colours and hair treatment from all the professional hair care brands. \u003c\/p\u003e","products":[{"product_id":"caress-neck-wool-2-x-1-2-lb-bags","title":"Caress Neck Wool 2 x 1\/2 lb Bags","description":"\u003cp\u003e100% comber cotton, the strongest, softest, most absorbant quality. The smaller 0.5lb bags are ideal for mobile hairdressers.\u003c\/p\u003e","brand":"Caress","offers":[{"title":"Default Title","offer_id":52955971453258,"sku":"78582","price":6.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/78582_1.jpg?v=1759409474"},{"product_id":"caress-neck-wool-4lb-bag-x-4","title":"Caress Neck Wool 4lb Bag x 4","description":"\u003cp\u003e100% comber cotton, the strongest, softest, most absorbant quality. Ideal for mobile hairdressers.\u003c\/p\u003e","brand":"Caress","offers":[{"title":"Default Title","offer_id":52955971649866,"sku":"72642","price":57.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/72642_1.jpg?v=1759409472"},{"product_id":"caress-premium-neck-wool-4lb-bag-x-1","title":"Caress Premium Neck Wool 4lb Bag x 1","description":"\u003cp\u003e100% comber cotton, the strongest, softest most absorbant quality.\u003c\/p\u003e","brand":"Caress","offers":[{"title":"Default Title","offer_id":52955972436298,"sku":"72641","price":16.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/72641_2.jpg?v=1759409475"},{"product_id":"color-wow-curly-bundle","title":"Color Wow Curly Bundle","description":"\u003cp\u003eColor Wow Curly Bundle has been created with the top curl enhancing products by Color Wow to give the hair glossy, defined waves and curls with ease.\u003c\/p\u003e\n\u003cp\u003eKit Contains:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Color Wow Dream Coat for Curly Hair 200ml\u003c\/li\u003e\n\u003cli\u003e1 x Color Wow Dream Cocktail Coconut Infused 200ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*This item is excluded from discount.\u003c\/em\u003e\u003c\/p\u003e","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":52955993080138,"sku":"36013","price":29.73,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/36013.jpg?v=1759409574"},{"product_id":"color-wow-curl-wow-shook-travel-curl-perfector-60ml","title":"Color Wow Curl Wow Shook Travel Curl Perfector 60ml","description":"\u003cp\u003eCurl Wow Shook Curl Perfector 295ml bi-phase formula features one part powerful, natural hydrating oils and one part breakthrough curl bonding polymers for bouncy, defined 'naked' curl results.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSmooths and defrizzes curls without weighting down the hair or leaving a greasy feel\u003c\/li\u003e\n\u003cli\u003eWeightless polymers bundle curls without crunch, weight or stickiness for full, beautifully defined styles\u003c\/li\u003e\n\u003cli\u003eNo alcohol, no drying silicones, gluten free, vegan\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Color Wow","offers":[{"title":"Default Title","offer_id":52955993145674,"sku":"41739","price":8.33,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/41739_90dd4595-78f5-4867-a3b9-fa965a245bc4.jpg?v=1767006189"},{"product_id":"dulcia-advanced-2-tonique-75ml-by-l-oreal-professionnel","title":"Dulcia Advanced 2 Tonique 75ml by L’Oréal Professionnel","description":"\u003cstyle\u003e#html-body [data-pb-style=OW7C9C6]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"OW7C9C6\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eL'Oreal Professionnel Dulcia Advanced Lotion is designed to perform professional perm service for long-lasting curls and waves.\u003cbr\u003eFeatures include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCurl enhancing\u003c\/li\u003e\n\u003cli\u003eIdeal for Sensitized Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003ca tabindex=\"0\" href=\"https:\/\/www.salonsdirect.com\/dulcia-neutraliser-1000ml-by-l-oreal-professionnel\"\u003eUse with Dulcia Neutraliser.\u003c\/a\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52956081881418,"sku":"40676","price":6.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/40676.jpg?v=1759409825"},{"product_id":"dulcia-advanced-force-0-natural-resistant-by-l-oreal-professionnel","title":"Dulcia Advanced Force 0 - Natural Resistant by L’Oréal Professionnel","description":"\u003cp\u003eL'Oreal's Dulcia Advanced Kit for perming lets you create shimmering waves and bouncy curls, keeping hair looking smooth and soft for a perfect modern perm.\u003cstrong\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eForce 0 Natural Resistant Hair is suitable for hair that is naturally resistant and has not been chemically treated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eContains\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x 75ml Dulcia Advanced Tonique\u003c\/li\u003e\n\u003cli\u003e1 x 100ml Dulcia Advanced Neutraliser\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52956082602314,"sku":"86062","price":9.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/86062_1.jpg?v=1759409820"},{"product_id":"dulcia-neutraliser-1000ml-by-l-oreal-professionnel","title":"Dulcia Neutraliser 1000ml by L’Oréal Professionnel","description":"\u003cp\u003eDulcia Neutraliser 1000ml by L'OrealProfessionnel is essential for anyone looking to maintain their beautiful curls. This neutraliser solution helps to lock in your perm, ensuring long-lasting results and vibrant hair health.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eColour: Clear formula for easy application.\u003c\/li\u003e\n    \u003cli\u003eProduct Details: Contains 1 litre (1000ml) of high-quality neutraliser solution.\u003c\/li\u003e\n    \u003cli\u003eSuitable for: All hair types, ideal for professional salon use.\u003c\/li\u003e\n    \u003cli\u003eBenefits: Locks in curls and boosts hair vibrancy.\u003c\/li\u003e\n    \u003cli\u003eHow to Use: Apply after perm treatment for best results.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52956083519818,"sku":"86066","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/86066_1.jpg?v=1759409824"},{"product_id":"dulcia-advanced-no-1-75ml-by-l-oreal-professionnel","title":"Dulcia Advanced No. 1 75ml by L’Oréal Professionnel","description":"\u003cstyle\u003e#html-body [data-pb-style=VOMWWU2]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"VOMWWU2\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eL'Oreal Professionnel Dulcia Advanced Lotion is designed to perform professional perm service for long-lasting curls and waves.\u003cbr\u003eFeatures include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCurl enhancing\u003c\/li\u003e\n\u003cli\u003eResistant to Natural Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003e\u003ca tabindex=\"0\" href=\"https:\/\/www.salonsdirect.com\/dulcia-neutraliser-1000ml-by-l-oreal-professionnel\"\u003eUse with Dulcia Neutraliser.\u003c\/a\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52956084535626,"sku":"40674","price":6.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/40674.jpg?v=1759409825"},{"product_id":"goldwell-d-damaged-texture-dimensions-perm-500ml","title":"Goldwell D Damaged Texture Dimensions Perm 500ml","description":"\u003cp class=\"MsoNormal\"\u003eTexture Dimensions Perm is the perfect choice for creating modern perm and curl looks, natural wavy styles or just a boost in volume. It's a gateway to a world of creative possibilities.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eCreate natural-looking movement - from easy beach waves to glamorous bounce, from modern statement to timeless elegance\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eCombine with creative winding techniques for reliable and mesmerizing results\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eThe formula with the Triple Moisture Bounce Complex is designed for hydration, flexibility \u0026amp; bounce\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Goldwell Professional","offers":[{"title":"Default Title","offer_id":52956604334410,"sku":"40890","price":15.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/40890.jpg?v=1759410585"},{"product_id":"goldwell-fix-neutraliser-texture-dimensions-perm-500ml","title":"Goldwell FIX Neutraliser Texture Dimensions Perm 500ml","description":"\u003cp class=\"MsoNormal\"\u003eTexture Dimensions Perm is the perfect choice for creating modern perm and curl looks, natural wavy styles or just a boost in volume. It's a gateway to a world of creative possibilities.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eCreate natural-looking movement - from easy beach waves to glamorous bounce, from modern statement to timeless elegance\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eCombine with creative winding techniques for reliable and mesmerizing results\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eThe formula with the Triple Moisture Bounce Complex is designed for hydration, flexibility \u0026amp; bounce\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Goldwell Professional","offers":[{"title":"Default Title","offer_id":52956621963594,"sku":"40891","price":5.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/40891.jpg?v=1759410617"},{"product_id":"goldwell-sd-slightly-damaged-texture-dimensions-perm-500ml","title":"Goldwell SD Slightly Damaged Texture Dimensions Perm 500ml","description":"\u003cp class=\"MsoNormal\"\u003eTexture Dimensions Perm is the perfect choice for creating modern perm and curl looks, natural wavy styles or just a boost in volume. 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