{"title":"L'Oreal Professionel Serie Expert Silver","description":"\u003cp\u003eL'Oreal Professionnel Serie Expert Silver is specifically designed to enhance and maintain silver or grey hair. By incorporating anti-yellowing agents into its formula, this luxurious shampoo effectively neutralizes any undesired yellow tones and leaves your hair with a stunning cool silver finish.\u003c\/p\u003e\u003cp\u003eEnriched with potent ingredients such as amino acids and additional anti-yellowing agents, it not only gently cleanses but also protects the hair fibre from external damage.\u003c\/p\u003e\u003cp\u003eThe benefits of using L'Oreal Professionnel Serie Expert Silver extend beyond color enhancement. This professional-grade shampoo caters to both natural and color-treated silver or grey hair types by ensuring long-lasting vibrancy while providing intense hydration for nourished locks that shine beautifully. The powerful combination of ingredients in this formula guarantees that your hair feels rejuvenated after each use.\u003c\/p\u003e\u003cp\u003eExperience the ultimate solution for maintaining radiant silver or grey hair while enjoying its nourishing properties that result in truly stunning tresses.\u003c\/p\u003e","products":[{"product_id":"serie-expert-silver-shampoo-300ml-by-l-oreal-professionnel","title":"Serie Expert Silver Shampoo 300ml by L’Oréal Professionnel","description":"\u003cp\u003eA neutralising system, enriched with magnesium and anti-yellowing agents. Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ch3\u003eFor neutralized \u0026amp; brightened grey hair\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eHelps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eShop the matching conditioner \u003ca href=\"https:\/\/www.salonsdirect.com\/serie-expert-silver-conditioner-200ml-by-l-oreal-professionnel\"\u003ehere.\u003c\/a\u003e\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957436412234,"sku":"25251","price":11.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/25251.jpg?v=1759413164"},{"product_id":"serie-expert-silver-refill-shampoo-500ml-by-l-oreal-professionnel","title":"Serie Expert Silver Refill Shampoo 500ml by L'Oréal Professionnel","description":"\u003cp\u003eSerie Expert Silver Refill Shampoo 500ml helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor neutralized \u0026amp; brightened grey hair\u003c\/li\u003e\n\u003cli\u003eHelps tone the hair by counteracting unwanted brassy tones\u003c\/li\u003e\n\u003cli\u003eLeaves your hair with a glowing halo of shine\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957436445002,"sku":"40211","price":12.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/40211.jpg?v=1759413165"},{"product_id":"serie-expert-silver-conditioner-200ml-by-l-oreal-professionnel","title":"Serie Expert Silver Conditioner 200ml by L’Oréal Professionnel","description":"\u003cp\u003eFormulated with violet and blue pigments, it enhances white \u0026amp; grey hair and helps contrast yellow undertones.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003ch3\u003eFor neutralized \u0026amp; brightened grey hair\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003ch3\u003eProfessional neutralizing and brightening conditioner for grey and white hair. Enriched with Violet Dyes and Magnesium*. A combination of an anti-yellowing and cosmetic agents to neutralize yellow tones and to provide softness and a glossy effect right down to the ends\u003c\/h3\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eShop the matching shampoo \u003ca href=\"https:\/\/www.salonsdirect.com\/serie-expert-silver-shampoo-300ml-by-l-oreal-professionnel\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003ehere.\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957436576074,"sku":"25252","price":12.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/25252.jpg?v=1759413167"},{"product_id":"serie-expert-silver-shampoo-1500ml-by-l-oreal-professionnel","title":"Serie Expert Silver Shampoo 1500ml by L’Oréal Professionnel","description":"\u003cp\u003eA neutralising system, enriched with magnesium and anti-yellowing agents. Helps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFor neutralized \u0026amp; brightened grey hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHelps tone the hair by counteracting unwanted brassy tones, and also leaves your hair with a glowing halo of shine\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*Pump not included, you can purchase this \u003ca href=\"https:\/\/www.salonsdirect.com\/serie-expert-1500ml-backwash-pump-by-l-oreal-professionnel\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003ehere\u003c\/span\u003e\u003c\/a\u003e \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eShop the matching conditioner \u003ca href=\"https:\/\/www.salonsdirect.com\/serie-expert-silver-conditioner-200ml-by-l-oreal-professionnel\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003ehere.\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957436707146,"sku":"25253","price":25.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/25253.jpg?v=1759413167"}],"url":"https:\/\/www.salonsdirect.com\/collections\/l-oreal-professionnel-serie-expert-silver.oembed","provider":"Salons Direct","version":"1.0","type":"link"}