{"title":"L'Oreal Professionnel","description":"\u003cp\u003eShop L'Oreal Blond Studio, L'Oreal Majirel, L'Oreal Serie Expert, L'Oreal Dia Light, L'Oreal Dia Richesse and much more to ensure you're stocked up on professional hair colour, care and styling products.\u003c\/p\u003e\u003cp\u003eStock up on world renowned L'Oreal Shampoo that cleanses and repairs, L'Oreal Hair Colour with 100% grey coverage or try L'Oreal Techni Art that allows you to style and volume, texture and hold! Why not remove metal from the hair with the L'Oreal Professionel Metax Detox Collection? Or create the look with the L'Oreal Professionel Steampod 3.0, we stock everything you need to get started on your L'Oreal Professionel journey! \u003c\/p\u003e\u003cp\u003eThe L'Oreal Professional range of hair colour, care and styling products is one of the leading ranges for hair salons throughout the United Kingdom, though it's roots are in Paris. L'Oreal Professional brands include Professionnel Serie Expert,. Majirel and Dia Richesse, all of which are made by salon professionals for salon professionals. \u003c\/p\u003e","products":[{"product_id":"creme-oxydant-12-5-vol-1000ml-by-l-oreal-professionnel","title":"Creme Oxydant 12.5 Vol 1000ml by L’Oréal Professionnel","description":"\u003cp\u003eL’Oréal Professionnel Oxydant Creme Developer (12.5 Vol) is a quality peroxide aimed to get the best results out of L’Oréal \u003ca href=\"\/l-oreal-majirouge-50ml\" target=\"_self\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eMajirouge\u003c\/span\u003e\u003c\/a\u003e, \u003ca href=\"\/l-oreal-majirel-50ml-1\" target=\"_self\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eMajirel\u003c\/span\u003e \u003c\/a\u003eand \u003ca href=\"\/l-oreal-majirel-high-lift-50ml\" target=\"_self\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eMajirel High Lift\u003c\/span\u003e\u003c\/a\u003e colourants. \u003ca href=\"\/hair-colour\/bleach-foil\/peroxide-developers?brand=554\" target=\"_self\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eMore strengths available.\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Packaging may vary\u003c\/em\u003e\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52841913712970,"sku":"21303","price":12.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/21303_1.jpg?v=1758287947"},{"product_id":"blond-studio-20-vol-oil-developer-1000ml-by-l-oreal-professionnel","title":"Blond Studio 20 Vol Oil Developer 1000ml by L’Oréal Professionnel","description":"\u003cp\u003eL'Oreal Blond Studio 20 Vol Oil Developer is enriched with oil to boost the lightening lift while also offering optimal mixing and application due to its creamy consistency.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUsed on scalp, length and ends\u003c\/li\u003e\n\u003cli\u003eDevelopment time is a maximum of 50 minutes\u003c\/li\u003e\n\u003cli\u003eOil enriched to enhance the overall performance of the 9-level lightener\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*Packaging may vary\u003c\/em\u003e\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52955935113546,"sku":"27088","price":13.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/27088_1.jpg?v=1759409291"},{"product_id":"blond-studio-9-levels-with-bonder-lightening-powder-500g-by-l-oreal-professionnel","title":"Blond Studio 9 Levels with Bonder Lightening Powder 500g by L’Oréal Professionnel","description":"\u003cp\u003eL'Oreal Blond Studio 9 Levels with Bonder Lightening Powder 500g is a high-performance bonder inside lightening powder that can achieve up to 9 levels of lift. Suitable for all lightening services including open air techniques such as balayage.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHighest concentration of Citric Acid and Glycine complex bonds are protected whilst lightening\u003c\/li\u003e\n\u003cli\u003eCreamy texture provides high adherence to the hair with low odour\u003c\/li\u003e\n\u003cli\u003eNo extra time needed for mixing or developing of a bonding additive\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52955935375690,"sku":"27810","price":47.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/27810.jpg?v=1759409290"},{"product_id":"blond-studio-multi-tech-powder-500g-by-l-oreal-professionnel","title":"Blond Studio MT8 Multi Tech Powder 500g by L’Oréal Professionnel","description":"\u003cp\u003eL’Oréal Blond Studio Multi Tech Powder is a fast acting lightening powder that gives up to 8 levels of lift, while still respecting the hair. The creamy texture gives high adherence and features a low odour technology. Suitable for all techniques.\u003cbr\u003e\u003cbr\u003eThis item replaces Platine Precision, Platifiz and Infinie Platine.\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52955935441226,"sku":"92541","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/92541_1.jpg?v=1759409290"},{"product_id":"blond-studio-platinium-plus-500g-by-l-oreal-professionnel","title":"Blond Studio Platinium Plus 500g by L’Oréal Professionnel","description":"\u003cp\u003ePlatinum Plus is a luxurious lightening paste which can achieve up to 7 levels of lift. Enriched with nutricerides to strengthen and nourish cuticles and white beeswax to smooth and soften the hair fibre for pure, lumoinous looking blondes.\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52955935572298,"sku":"92542","price":51.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/92542.jpg?v=1759409290"},{"product_id":"blond-studio-multi-tech-8-sachet-50g-by-l-oreal-professionnel","title":"Blond Studio Multi-Tech 8 Sachet 50g by L’Oréal Professionnel","description":"\u003cp\u003eThe L’Oréal Professionnel ultra-compact freehand lightening powder is infused with Pro-Keratin and can be used to create the most on-trend looks on any hair type, from balayage to blonde. \u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompact, creamy white powder infused with pro-keratin for up to 6 levels of lift\u003c\/li\u003e\n\u003cli\u003eSuitable for open air, creative techniques like balayage\u003c\/li\u003e\n\u003cli\u003eStrongly adheres to the hair for freehand application\u003c\/li\u003e\n\u003cli\u003eUltimate performance \u0026amp; condition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor optimal results, always tone Blond Studio services with DIA by L’Oréal Professionnel.\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52955935670602,"sku":"41877","price":3.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/41877.jpg?v=1759409291"},{"product_id":"blond-studio-30-vol-oil-developer-1000ml-by-l-oreal-professionnel","title":"Blond Studio 30 Vol Oil Developer 1000ml by L’Oréal Professionnel","description":"\u003cp\u003eL'Oreal Blond Studio 30 Vol Oil Developer is enriched with oil to boost the lightening lift while also offering optimal mixing and application due to its creamy consistency.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUsed on scalp, length and ends\u003c\/li\u003e\n\u003cli\u003eDevelopment time is a maximum of 50 minutes\u003c\/li\u003e\n\u003cli\u003eOil enriched to enhance the overall performance of the 9-level lightener\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*Packaging may vary\u003c\/em\u003e\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52955935637834,"sku":"27089","price":13.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/27089_1.jpg?v=1759409290"},{"product_id":"blond-studio-bonder-inside-purple-lightening-balm-500g-by-l-oreal-professionnel","title":"Blond Studio Bonder Inside Purple Lightening Balm 500g by L'Oréal Professionnel","description":"\u003cp\u003eLift, strengthen \u0026amp; neutralize in one step with the L'Oreal Professionel Blond Studio Bonder Inside Purple Lightening Balm.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e+17% faster take-off*, up to 8 levels\u003c\/li\u003e\n\u003cli\u003eStrengthen hair from within**\u003c\/li\u003e\n\u003cli\u003eInstant neutralization\u003c\/li\u003e\n\u003cli\u003eFor all hair types\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52955935736138,"sku":"38445","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/38445.jpg?v=1759409292"},{"product_id":"blond-studio-9-levels-lightening-powder-500g-by-l-oreal-professionnel","title":"Blond Studio 9 Levels Lightening Powder 500g by L’Oréal Professionnel","description":"\u003cp\u003eL'Oreal Blond Studio 9 Levels Lightening Powder has multi-techniques specifically adapted to allow flexibility to perform a range of open air and on scalp techniques to achieve the perfect blonde.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSuitable for all hair types\u003c\/li\u003e\n\u003cli\u003eFast take off\u003c\/li\u003e\n\u003cli\u003eCreamy texture\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52955935801674,"sku":"27087","price":32.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/27087.jpg?v=1759409290"},{"product_id":"blond-studio-nutri-developer-30-vol-1000ml-by-l-oreal-professionnel","title":"Blond Studio Nutri-Developer 30 Vol 1000ml by L’Oréal Professionnel","description":"\u003cp\u003eBlond Studio Nutri-Developer 30 Vol 1000ml by L'OrealProfessionnel is excellent for achieving stunning blonde transformations. Its creamy mixture ensures easy application, making it ideal for both professionals and at-home users alike. This product works exceptionally well with bleach for optimal results.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eSmooth and creamy texture for effortless application.\u003c\/li\u003e\n    \u003cli\u003eSuitable for a variety of hair types and colouring techniques, this cream developer is versatile and effective.\u003c\/li\u003e\n    \u003cli\u003eComes in a generous 1000ml bottle, giving you more product for multiple uses.\u003c\/li\u003e\n    \u003cli\u003eFormulated by L'OrealProfessionnel, a trusted name in haircare.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52955935867210,"sku":"92545","price":13.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/92545.jpg?v=1759409291"},{"product_id":"creme-oxydant-30-vol-1000ml-by-l-oreal-professionnel","title":"Creme Oxydant 30 Vol 1000ml by L’Oréal Professionnel","description":"\u003cp\u003eL’Oréal Professionnel Oxydant Creme Developer (30 Vol) is a quality peroxide aimed to get the best results out of L’Oréal \u003ca href=\"\/l-oreal-majirouge-50ml\" target=\"_self\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eMajirouge\u003c\/span\u003e\u003c\/a\u003e, \u003ca href=\"\/l-oreal-majirel-50ml-1\" target=\"_self\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eMajirel\u003c\/span\u003e \u003c\/a\u003eand \u003ca href=\"\/l-oreal-majirel-high-lift-50ml\" target=\"_self\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eMajirel High Lift\u003c\/span\u003e\u003c\/a\u003e colourants. \u003ca href=\"\/hair-colour\/bleach-foil\/peroxide-developers?brand=554\" target=\"_self\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eMore strengths available.\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Packaging may vary\u003c\/em\u003e\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52955999142218,"sku":"62926","price":12.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/62926_3.jpg?v=1759409605"},{"product_id":"creme-oxydant-20-vol-1000ml-by-l-oreal-professionnel","title":"Creme Oxydant 20 Vol 1000ml by L’Oréal Professionnel","description":"\u003cp\u003eL’Oréal Professionnel Oxydant Creme Developer (20 Vol) is a quality peroxide aimed to get the best results out of L’Oréal \u003ca href=\"\/l-oreal-majirouge-50ml\" target=\"_self\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eMajirouge\u003c\/span\u003e\u003c\/a\u003e, \u003ca href=\"\/l-oreal-majirel-50ml-1\" target=\"_self\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eMajirel\u003c\/span\u003e \u003c\/a\u003eand \u003ca href=\"\/l-oreal-majirel-high-lift-50ml\" target=\"_self\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eMajirel High Lift\u003c\/span\u003e\u003c\/a\u003e colourants. \u003ca href=\"\/hair-colour\/bleach-foil\/peroxide-developers?brand=554\" target=\"_self\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003eMore strengths available.\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Packaging may vary\u003c\/em\u003e\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52955999174986,"sku":"62925","price":12.25,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/62925_new.jpg?v=1759409604"},{"product_id":"dia-activateur-9-vol-1000ml-by-l-oreal-professionnel","title":"Dia Activateur 9 Vol 1000ml by L’Oréal Professionnel","description":"\u003cp\u003eThe L’Oréal Dia Activateur 9 Vol (1 Litre) is creme peroxide perfect for Dia Light and Dia Richesse colours.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Packaging may vary\u003c\/em\u003e\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52956029190474,"sku":"86887","price":13.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/86887_2.jpg?v=1759409745"},{"product_id":"dia-activateur-6-vol-1000ml-by-l-oreal-professionnel","title":"Dia Activateur 6 Vol 1000ml by L’Oréal Professionnel","description":"\u003cp\u003eMeet the Dia Activateur 6 Vol 1000ml by L'OrealProfessionnel, your go-to créme peroxide activator and developer for flawless Dia Light and Dia Richesse colors. Ideal for professionals and home users seeking vibrant, long-lasting results. Discover how this product can transform your coloring experience.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eVolume: 6 Vol for optimal color activation.\u003c\/li\u003e\n    \u003cli\u003eIdeally suits Dia Light and Dia Richesse shades.\u003c\/li\u003e\n    \u003cli\u003eComes in a generous 1000ml size, great for multiple applications.\u003c\/li\u003e\n    \u003cli\u003eEasy-to-use créme formula ensures smooth application.\u003c\/li\u003e\n    \u003cli\u003eTrusted by professionals for consistent, vibrant creme results.\u003c\/li\u003e\n    \u003cli\u003eThe perfect cream activator and developer for achieving salon-quality hair color at home.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52956029256010,"sku":"86886","price":13.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/86886_2.jpg?v=1759409746"},{"product_id":"dia-activateur-15-vol-1000ml-by-l-oreal-professionnel","title":"Dia Activateur 15 Vol 1000ml by L’Oréal Professionnel","description":"\u003cp\u003eThe L’Oréal Dia Activateur 15 Vol (1 Litre) is creme peroxide perfect for Dia Light and Dia Richesse colours.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Packaging may vary\u003c\/em\u003e\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52956029845834,"sku":"86888","price":13.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/86888_2.jpg?v=1759409750"},{"product_id":"dialight-50ml-9-1-ash-milkshake-by-l-oreal-professionnel","title":"Dialight 50ml 9.1 Ash Milkshake by L’Oréal Professionnel","description":"\u003cp\u003eL’Oréal Professionnel Dialight (9.1 Ash Milkshake) is an acid gel cream tone-on-tone hair colour that doesn’t lighten or sensitise the hair, but fills it with moisture and condition for maximum shine.\u003c\/p\u003e\n\u003cp\u003eFor best results use with \u003ca href=\"https:\/\/www.salonsdirect.com\/hair-colour\/bleach-foil\/peroxide-developers?brand=553\" title=\"Dia activateur\" target=\"_self\"\u003eL’Oréal Professionnel Diactivateur.\u003c\/a\u003e\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52956042002762,"sku":"71728","price":11.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/71728_1.jpg?v=1759409780"},{"product_id":"dulcia-advanced-2-tonique-75ml-by-l-oreal-professionnel","title":"Dulcia Advanced 2 Tonique 75ml by L’Oréal Professionnel","description":"\u003cstyle\u003e#html-body [data-pb-style=OW7C9C6]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"OW7C9C6\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eL'Oreal Professionnel Dulcia Advanced Lotion is designed to perform professional perm service for long-lasting curls and waves.\u003cbr\u003eFeatures include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCurl enhancing\u003c\/li\u003e\n\u003cli\u003eIdeal for Sensitized Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003ca tabindex=\"0\" href=\"https:\/\/www.salonsdirect.com\/dulcia-neutraliser-1000ml-by-l-oreal-professionnel\"\u003eUse with Dulcia Neutraliser.\u003c\/a\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52956081881418,"sku":"40676","price":6.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/40676.jpg?v=1759409825"},{"product_id":"dulcia-advanced-force-0-natural-resistant-by-l-oreal-professionnel","title":"Dulcia Advanced Force 0 - Natural Resistant by L’Oréal Professionnel","description":"\u003cp\u003eL'Oreal's Dulcia Advanced Kit for perming lets you create shimmering waves and bouncy curls, keeping hair looking smooth and soft for a perfect modern perm.\u003cstrong\u003e\u003cspan style=\"color: #ff0000;\"\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eForce 0 Natural Resistant Hair is suitable for hair that is naturally resistant and has not been chemically treated.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eContains\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x 75ml Dulcia Advanced Tonique\u003c\/li\u003e\n\u003cli\u003e1 x 100ml Dulcia Advanced Neutraliser\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52956082602314,"sku":"86062","price":9.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/86062_1.jpg?v=1759409820"},{"product_id":"dulcia-neutraliser-1000ml-by-l-oreal-professionnel","title":"Dulcia Neutraliser 1000ml by L’Oréal Professionnel","description":"\u003cp\u003eDulcia Neutraliser 1000ml by L'OrealProfessionnel is essential for anyone looking to maintain their beautiful curls. This neutraliser solution helps to lock in your perm, ensuring long-lasting results and vibrant hair health.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003eColour: Clear formula for easy application.\u003c\/li\u003e\n    \u003cli\u003eProduct Details: Contains 1 litre (1000ml) of high-quality neutraliser solution.\u003c\/li\u003e\n    \u003cli\u003eSuitable for: All hair types, ideal for professional salon use.\u003c\/li\u003e\n    \u003cli\u003eBenefits: Locks in curls and boosts hair vibrancy.\u003c\/li\u003e\n    \u003cli\u003eHow to Use: Apply after perm treatment for best results.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52956083519818,"sku":"86066","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/86066_1.jpg?v=1759409824"},{"product_id":"dulcia-advanced-no-1-75ml-by-l-oreal-professionnel","title":"Dulcia Advanced No. 1 75ml by L’Oréal Professionnel","description":"\u003cstyle\u003e#html-body [data-pb-style=VOMWWU2]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"VOMWWU2\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eL'Oreal Professionnel Dulcia Advanced Lotion is designed to perform professional perm service for long-lasting curls and waves.\u003cbr\u003eFeatures include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCurl enhancing\u003c\/li\u003e\n\u003cli\u003eResistant to Natural Hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cem\u003e\u003ca tabindex=\"0\" href=\"https:\/\/www.salonsdirect.com\/dulcia-neutraliser-1000ml-by-l-oreal-professionnel\"\u003eUse with Dulcia Neutraliser.\u003c\/a\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52956084535626,"sku":"40674","price":6.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/40674.jpg?v=1759409825"},{"product_id":"easimeche-ultra-large-x-200-by-l-oreal-professionnel","title":"Easimeche Ultra Large x 200 by L’Oréal Professionnel","description":"\u003cp\u003eL’Oréal Easimeche is a versatile aid for all modern highlighting and colouring techniques, being easier and quicker to use than foil.\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52956090499402,"sku":"75196","price":22.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/75196_4.jpg?v=1759409835"},{"product_id":"efassor-12-x-28g-by-l-oreal-professionnel","title":"Efassor 12 x 28g by L Oréal Professionnel","description":"\u003cdiv class=\"product attribute overview\"\u003e\n\u003cp class=\"value\"\u003eL’Oréal Professionnel Efassor Powder Sachet is a gentle, safe permanent colour stripper. The mild foaming bath washes away permanent colour, prior to subsequent colour application making it the perfect tool for colour correction or removal.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52956094300490,"sku":"41943","price":105.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/41943.jpg?v=1759409841"},{"product_id":"elnett-strong-hold-500ml-by-l-oreal-professionnel","title":"Elnett Strong Hold 500ml by L'Oreal Professionnel","description":"\u003cp\u003eL'Oreal Elnett Strong Hold 500ml offers a brilliant shine and a soft touch to all hairstyles. The legendary, long-lasting hold is due to the micro-diffuser spray which gives a fine and even spray that keeps hair in place for hours. It is specifically adapted to care for hair and is available in both normal and strong hold. Despite it's extreme hold, it is easily brushed out without leaving residue, leaving hair clean and shiny.\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52956120187210,"sku":"62876","price":11.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/62876_2.jpg?v=1759409866"},{"product_id":"infinium-pure-extra-strong-hairspray-300ml-by-l-oreal-professionnel","title":"Infinium Pure Extra Strong Hairspray 300ml by L'Oréal Professionnel","description":"\u003cp\u003eGive hair an instant, extra strong hold with L’Oréal Professionnel Infinium Extra Strong Hairspray.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExtra Strong hold\u003c\/li\u003e\n\u003cli\u003eBrilliant shine\u003c\/li\u003e\n\u003cli\u003eInstant fixing\u003c\/li\u003e\n\u003cli\u003ePatented formula\u003c\/li\u003e\n\u003cli\u003eAnti-humidity\u003c\/li\u003e\n\u003cli\u003eNo residue left in the hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52956970156362,"sku":"39611","price":7.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/39611.jpg?v=1759411108"},{"product_id":"infinium-pure-soft-hairspray-300ml-by-l-oreal-professionnel","title":"Infinium Pure Soft Hairspray 300ml by L'Oréal Professionnel","description":"\u003cp\u003eL’Oréal Professionnel's Infinium Pure Soft Hairspray provides a soft, natural hold that will last.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAdds shine to hair\u003c\/li\u003e\n\u003cli\u003eSoft on the hair\u003c\/li\u003e\n\u003cli\u003eLasts all day long\u003c\/li\u003e\n\u003cli\u003eAnti humidity\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52956970189130,"sku":"39610","price":7.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/39610.jpg?v=1759411112"},{"product_id":"inoa-rich-oxydant-10-vol-1000ml-by-l-oreal-professionnel","title":"INOA Rich Oxydant 10 Vol 1000ml by L’Oréal Professionnel","description":"\u003cp\u003e\u003cspan\u003eL’Oréal Professionnel INOA Oxydant Riche is the first oxydant to contain ODS technology. Must be used with INOA hair colour.\u003c\/span\u003e\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52956997648714,"sku":"99672","price":11.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/546971_0.webp?v=1769440490"},{"product_id":"inoa-rich-oxydant-20-vol-1000ml-by-l-oreal-professionnel","title":"INOA Rich Oxydant 20 Vol 1000ml by L’Oréal Professionnel","description":"\u003cp\u003eL’Oréal Professionnel INOA Oxydant Riche is the first oxydant to contain ODS technology. Must be used with INOA hair colour.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Packaging may vary\u003c\/em\u003e\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52956998795594,"sku":"87525","price":11.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/87525_2.jpg?v=1759411148"},{"product_id":"inoa-rich-oxydant-30-vol-1000ml-by-l-oreal-professionnel","title":"INOA Rich Oxydant 30 Vol 1000ml by L’Oréal Professionnel","description":"\u003cp\u003eLOreal is the 1st oxydant to contain oil to activate the ODS technology. Available in 20vol and 30vol strengths the LOreal INOA Oxydant 1000ml delivers 16 applications. INOA ODS2 Colour Tubes must be used with the INOA ODS2 Oxydant.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Packaging may vary\u003c\/em\u003e\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52956999156042,"sku":"87526","price":11.45,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/87526_1.jpg?v=1759411155"},{"product_id":"serie-expert-1500ml-backwash-pump-by-l-oreal-professionnel","title":"Serie Expert 1500ml Backwash Pump by L’Oréal Professionnel","description":"\u003cp\u003eThis L'Oreal Serie Expert 1.5L Backwash Pump is a quality pump-action dispenser, great for use with larger bottles of Shampoo\/Conditioner.\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957431234890,"sku":"84812","price":1.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/97950_2.jpg?v=1759413142"},{"product_id":"serie-expert-absolut-repair-conditioner-200ml-by-l-oreal-professionnel","title":"Serie Expert Absolut Repair Conditioner 200ml by L’Oréal Professionnel","description":"\u003cp\u003eEnriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ch3\u003eResurfacing for dry and damaged hair\u003c\/h3\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ch3\u003eWith the Serie Expert Absolut Repair Conditioner: the hair is shinier, smoother \u0026amp; more resistant\u003c\/h3\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957431267658,"sku":"25255","price":12.6,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/25255_f049d910-1f5b-4281-9882-77ba0499cad4.jpg?v=1770204719"},{"product_id":"serie-expert-absolut-repair-light-masque-250ml-by-l-oreal-professionnel","title":"Serie Expert Absolut Repair Light Masque 250ml by L’Oréal Professionnel","description":"\u003cp\u003eEnriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ch3\u003eResurfacing for dry and damaged hair\u003c\/h3\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ch3\u003eUp to 77% less surface damage*\u003cbr\u003eUp to 7x shinier hair***\u003c\/h3\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ch3\u003eShampoo+ Instant Resurfacing Masque after 5 applications\u003c\/h3\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e**Shampoo + Instant Resurfacing Masque\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957431365962,"sku":"25256","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/25256_d6bec499-0d9c-409d-8343-bc7189782bac.jpg?v=1770204912"},{"product_id":"serie-expert-absolut-repair-masque-250ml-by-l-oreal-professionnel","title":"Serie Expert Absolut Repair Golden Masque 250ml by L’Oréal Professionnel","description":"\u003cp\u003eProfessional mask for medium to thick damaged hair. Up to 77% less surface damage*\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eResurfacing for dry and damaged hair\u003c\/li\u003e\n\u003cli\u003eUp to 77% less surface damage*\u003c\/li\u003e\n\u003cli\u003eUp to 7x shinier hair**\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Shampoo+ Instant Resurfacing Masque after 5 applications \u003cbr\u003e**Shampoo + Instant Resurfacing Masque\u003c\/p\u003e\n\u003cp\u003eShop the matching shampoo \u0026amp; conditioner \u003ca href=\"https:\/\/www.salonsdirect.com\/serie-expert-absolut-repair-shampoo-1500ml-conditioner-750ml-by-l-oreal-professionnel\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003ehere.\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957431398730,"sku":"25257","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/25257_044ba08d-c903-485d-b17a-c4fb19d6e2ea.jpg?v=1770204882"},{"product_id":"serie-expert-absolut-repair-conditioner-750ml-by-l-oreal-professionnel","title":"Serie Expert Absolut Repair Conditioner 750ml by L’Oréal Professionnel","description":"\u003cp\u003eEnriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ch3\u003eResurfacing for dry and damaged hair\u003c\/h3\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ch3\u003eWith the Serie Expert Absolut Repair Conditioner: the hair is shinier, smoother \u0026amp; more resistant\u003c\/h3\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957431464266,"sku":"25260","price":20.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/25260_4ba0d192-1856-4066-ae1b-f970b116f8ee.jpg?v=1770204754"},{"product_id":"serie-expert-absolut-repair-molecular-leave-in-mask-100ml","title":"Serie Expert ABSOLUT REPAIR MOLECULAR Leave In Mask 100ml","description":"\u003cp\u003eSerie Expert ABSOLUT REPAIR MOLECULAR Leave In Mask 100ml is a serum in cream that deeply repairs, strengthens and protects hair fibres.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFast absorbing\u003c\/li\u003e\n\u003cli\u003eProtects hair against heat\u003c\/li\u003e\n\u003cli\u003eLess Frizz and more manageable hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957431431498,"sku":"34764","price":18.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/34764.jpg?v=1759413142"},{"product_id":"serie-expert-absolut-repair-molecular-concentrated-mask-250ml-by-l-oreal-professionnel","title":"Serie Expert ABSOLUT REPAIR MOLECULAR Concentrated Mask 250ml by L'Oréal Professionnel","description":"\u003cp\u003eSerie Expert ABSOLUT REPAIR MOLECULAR Concentrated Mask 250ml has a creamy textured that instantly penetrates and provides a high level of care and strength by reforming and rebuilding molecular structure in the hair*.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFormulated with Peptides bonder + 5 Amino acid\u003c\/li\u003e\n\u003cli\u003eHair is stronger (up to 94% more strength****) with improved elasticity, movement*****, and up to 85% more smoothness****\u003c\/li\u003e\n\u003cli\u003eSuitable for all damaged, color treated, lightened and natural hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*Instrumental test after 7 applications of shampoo + rinse-off serum + mask. \u003c\/em\u003e\u003cbr\u003e\u003cem\u003e**Amino acids \u0026amp; peptides bonder. \u003c\/em\u003e\u003cbr\u003e\u003cem\u003e***With Hydration at macro-molecular level, instrumental test on the mask. \u003c\/em\u003e\u003cbr\u003e\u003cem\u003e****Instrumental test after application of the mask. \u003c\/em\u003e\u003cbr\u003e\u003cem\u003e*****Consumer test after application of shampoo + rinse-off serum + mask.\u003c\/em\u003e\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957431497034,"sku":"40216","price":19.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/40216.jpg?v=1759413139"},{"product_id":"serie-expert-absolut-repair-golden-masque-500ml-by-l-oreal-professionnel","title":"Serie Expert Absolut Repair Golden Masque 500ml by L’Oréal Professionnel","description":"\u003cp\u003eEnriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ch3\u003eResurfacing for dry and damaged hair\u003c\/h3\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ch3\u003eUp to 77% less surface damage*\u003cbr\u003eUp to 7x shinier hair***\u003c\/h3\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ch3\u003eShampoo+ Instant Resurfacing Masque after 5 applications\u003c\/h3\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e**Shampoo + Instant Resurfacing Masque\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957431562570,"sku":"25262","price":19.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/25262_bfcedfe6-45de-42c7-9ce1-1571d8e9bf45.jpg?v=1770204838"},{"product_id":"serie-expert-absolut-repair-molecular-liquid-treatment-250ml","title":"Serie Expert ABSOLUT REPAIR MOLECULAR Liquid Treatment 250ml","description":"\u003cp\u003eSerie Expert ABSOLUT REPAIR MOLECULAR Rinse-Off Serum 250ml is a jellified liquid that transforms into a light foam when in contact to water to help hair restore strength.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eContains a high concentration of actives to re-create peptides\u003c\/li\u003e\n\u003cli\u003eAdds body and volume to hair\u003c\/li\u003e\n\u003cli\u003eSupple and soft results\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957431595338,"sku":"34765","price":19.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/34765.jpg?v=1759413142"},{"product_id":"serie-expert-absolut-repair-molecular-molecular-concentrated-pre-treatment-190ml","title":"Serie Expert ABSOLUT REPAIR MOLECULAR Concentrated Pre-Treatment 190ml","description":"\u003cp\u003eSerie Expert ABSOLUT REPAIR MOLECULAR Concentrated Pre-Treatment 190ml is a fast absorbing transparent solution that provides long lasting repair.\u003cbr\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eImmediate and extreme detangling\u003c\/li\u003e\n\u003cli\u003eRestores strength and elasticity\u003c\/li\u003e\n\u003cli\u003ePerfect for damaged and very damaged hair types\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957431628106,"sku":"34768","price":37.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/34768.jpg?v=1759413144"},{"product_id":"serie-expert-absolut-repair-molecular-oil-90ml","title":"Serie Expert ABSOLUT REPAIR MOLECULAR Oil 90ml by L’Oréal Professionnel","description":"\u003cstyle\u003e#html-body [data-pb-style=PT090LT]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"PT090LT\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eSerie Expert ABSOLUT REPAIR MOLECULAR Oil 90ml is a patent lightweight, fast absorbing bi-phase oil that rebuilds hair's molecular structure* with up to 72 hours of shine**.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 3-day frizz-control*** with no residue****\u003c\/li\u003e\n\u003cli\u003eHair seems stronger wash after wash*****\u003c\/li\u003e\n\u003cli\u003eUp to 97% less breakage******\u003c\/li\u003e\n\u003cli\u003eLong-lasting fragrance designed by fine fragrance experts\u003c\/li\u003e\n\u003cli\u003eFor all damaged hair: colour-treated, lightened \u0026amp; natural hair\u003c\/li\u003e\n\u003cli\u003eHair seems stronger wash after wash*****\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*Instrumental test After 7 applications of the Rinse-Off Serum \u0026amp; Bi-Phase Oil **Instrumental test vs unwashed hair \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e***Instrumental tests \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e****84% of 83 participants agree \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*****Consumer perception. 80% of 83 participants agreed \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e******Instrumental tests after application of oil\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957431726410,"sku":"42774","price":31.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/42774.jpg?v=1759413144"},{"product_id":"serie-expert-absolut-repair-molecular-refill-shampoo-500ml-by-l-oreal-professionnel","title":"Serie Expert ABSOLUT REPAIR MOLECULAR Refill Shampoo 500ml by L'Oréal Professionnel","description":"\u003cp\u003eSerie Expert ABSOLUT REPAIR MOLECULAR Refill Shampoo 500ml is an ultra-caring and luxurious cleansing cream that strengthens and repairs high fibres.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh concentration of actives to re-create peptides\u003c\/li\u003e\n\u003cli\u003eRestores strength\u003c\/li\u003e\n\u003cli\u003eHair is nourished, softer, smoother and shinier\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957431759178,"sku":"40215","price":15.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/40215.jpg?v=1759413145"},{"product_id":"serie-expert-absolut-repair-molecular-shampoo-1500ml","title":"Serie Expert ABSOLUT REPAIR MOLECULAR Shampoo 1500ml","description":"\u003cp\u003eSerie Expert ABSOLUT REPAIR MOLECULAR Shampoo 1500ml is an ultra-caring and luxurious cleansing cream that strengthens and repairs high fibres.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh concentration of actives to re-create peptides\u003c\/li\u003e\n\u003cli\u003eRestores strength\u003c\/li\u003e\n\u003cli\u003eHair is nourished, softer, smoother and shinier\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Please note: Pump not included\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957431824714,"sku":"34767","price":29.75,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/34767.jpg?v=1759413147"},{"product_id":"serie-expert-absolut-repair-molecular-refill-shampoo-1000ml-by-l-oreal-professionnel","title":"Serie Expert Absolut Repair Molecular Refill Shampoo 1000ml by L’Oréal Professionnel","description":"\u003cstyle\u003e#html-body [data-pb-style=MMOB7CD]{justify-content:flex-start;display:flex;flex-direction:column;background-position:left top;background-size:cover;background-repeat:no-repeat;background-attachment:scroll}\u003c\/style\u003e\u003cdiv data-content-type=\"row\" data-appearance=\"contained\" data-element=\"main\"\u003e\u003cdiv data-enable-parallax=\"0\" data-parallax-speed=\"0.5\" data-background-images=\"{}\" data-background-type=\"image\" data-video-loop=\"true\" data-video-play-only-visible=\"true\" data-video-lazy-load=\"true\" data-video-fallback-src=\"\" data-element=\"inner\" data-pb-style=\"MMOB7CD\"\u003e\u003cdiv data-content-type=\"text\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eSerie Expert Absolut Repair Molecular Refill Shampoo 1000ml helps repair damage \u0026amp; restore original hair strength and restores the hair's original elasticity \u0026amp; movement.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFormulated with Peptides bonder + 5 Amino acid, repairs hair macro-molecular structure\u003c\/li\u003e\n\u003cli\u003eHair is stronger and nourished, with improved elasticity, movement, and +86% smoothness\u003c\/li\u003e\n\u003cli\u003eSulfate-free, the formula's luxurious texture turns into a rich foam, cleanses, detangles hair and delivers a high level of care\u003c\/li\u003e\n\u003cli\u003eSuitable for all damaged hair textures, colour-treated, lightened \u0026amp; natural hair\u003c\/li\u003e\n\u003cli\u003eRefill pouch contains 44% less plastic\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957431890250,"sku":"42992","price":17.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/42992.jpg?v=1759413145"},{"product_id":"serie-expert-absolut-repair-refill-shampoo-500ml-by-l-oreal-professionnel","title":"Serie Expert Absolut Repair Refill Shampoo 500ml by L'Oréal Professionnel","description":"\u003cp\u003eSerie Expert Absolut Repair Refill Shampoo 500ml is enriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eResurfacing for dry and damaged hair\u003c\/li\u003e\n\u003cli\u003eUp to 77% less surface damages*\u003c\/li\u003e\n\u003cli\u003eUp to 7x shinier hair**\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957431923018,"sku":"40213","price":12.4,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/40213_27bb5150-7f78-4803-beba-eccc80677afa.jpg?v=1770205021"},{"product_id":"serie-expert-absolut-repair-serum-oil-90ml-by-l-oreal-professionnel","title":"Serie Expert Absolut Repair Serum Oil 90ml by L’Oréal Professionnel","description":"\u003cp\u003eEnriched with Wheat Germ oil, combines intense resurfacing with a lightweight touch.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ch3\u003eResurfacing for dry and damaged hair\u003c\/h3\u003e\u003c\/li\u003e\n\u003cli\u003e\u003ch3\u003eWith the Serie Expert Absolut Repair multi-benefit leave-in treatment: leaves hair more manageable and ready to blow-dry. It can also be used as the enhancing final touch: its pump allows a precise dosage for a shiny, silky-to-touch and non-greasy result.\u003c\/h3\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957431988554,"sku":"25258","price":19.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/25258.jpg?v=1759413148"},{"product_id":"serie-expert-absolut-repair-shampoo-1500ml-by-l-oreal-professionnel","title":"Serie Expert Absolut Repair Shampoo 1500ml by L’Oréal Professionnel","description":"\u003cp\u003eEnriched with Wheat Protein and Gold Quinoa extract. Optimal resurfacing but with a lightweight touch.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eResurfacing for dry and damaged hair\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 77% less surface damages*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eUp to 7x shinier hair**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Shampoo+Instant Resurfacing Masque after 5 applications\u003c\/p\u003e\n\u003cp\u003e**Shampoo+Instant Resurfacing Masque\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Pump not included, you can purchase this here \u003ca href=\"https:\/\/www.salonsdirect.com\/serie-expert-1500ml-backwash-pump-by-l-oreal-professionnel\"\u003eSerie Expert 1500ml Backwash Pump by L’Oréal Professionnel | Salons Direct\u003c\/a\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957432054090,"sku":"25259","price":25.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/25259_4b597ec5-5ed1-4e86-bd2e-2cf673e2592a.jpg?v=1770205131"},{"product_id":"serie-expert-absolut-repair-molecular-shampoo-300ml","title":"Serie Expert ABSOLUT REPAIR MOLECULAR Shampoo 300ml","description":"\u003cp\u003eSerie Expert ABSOLUT REPAIR MOLECULAR Shampoo 300ml is an ultra-caring and luxurious cleansing cream that strengthens and repairs high fibres.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHigh concentration of actives to re-create peptides\u003c\/li\u003e\n\u003cli\u003eRestores strength\u003c\/li\u003e\n\u003cli\u003eHair is nourished, softer, smoother and shinier\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957432119626,"sku":"34766","price":16.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/34766.jpg?v=1759413148"},{"product_id":"serie-expert-absolut-repair-shampoo-300ml-masque-250ml-by-l-oreal-professionnel","title":"Serie Expert Absolut Repair Shampoo 300ml \u0026 Masque 250ml by L’Oréal Professionnel","description":"\u003cp\u003eThis L€™Oréal Professionnel bundle offers the ultimate professional resurfacing experience for damaged and over processed hair.\u003c\/p\u003e\n\u003cp\u003eIncludes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Serie Expert Absolut Repair Shampoo by L€™Oréal Professionnel 300ml\u003c\/li\u003e\n\u003cli\u003e1 x Serie Expert Absolut Repair Masque by L€™Oréal Professionnel 250ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*This item is excluded from discount.\u003c\/em\u003e\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957432185162,"sku":"36234","price":26.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/36234_3ed5cfc3-efbf-4d47-9420-4153d05fa602.jpg?v=1770205287"},{"product_id":"serie-expert-blondifier-conditioner-200ml-by-l-oreal-professionnel","title":"Serie Expert Blondifier Conditioner 200ml by L’Oréal Professionnel","description":"\u003cp\u003eSerie Expert Blondifier Conditioner 200ml by L'OrealProfessionnel is your go-to for shiny, soft, and easy-to-manage blond hair. Ideal for anyone looking to amplify their colored blonde radiance and neutralize unwanted yellow undertones with the best softening results.\u003c\/p\u003e\n\n\u003cul\u003e\n    \u003cli\u003e200ml bottle, ideal for regular use.\u003c\/li\u003e\n    \u003cli\u003eLeaves hair soft, shiny, and easy to detangle from lengths to ends.\u003c\/li\u003e\n    \u003cli\u003eBoosts the radiance of colored blonde hair with the best softening care.\u003c\/li\u003e\n    \u003cli\u003eNeutralizes unwanted yellow undertones for a flawless look.\u003c\/li\u003e\n    \u003cli\u003ePerfect for maintaining the color and vibrancy of your blonde hair.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957432250698,"sku":"25242","price":12.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/25242.jpg?v=1759413152"},{"product_id":"serie-expert-absolut-repair-shampoo-1500ml-conditioner-750ml-by-l-oreal-professionnel","title":"Serie Expert Absolut Repair Shampoo 1500ml \u0026 Conditioner 750ml by L’Oréal Professionnel","description":"\u003cdiv data-content-type=\"html\" data-appearance=\"default\" data-element=\"main\"\u003e\n\u003cp\u003eThis Serie Expert Absolut Repair bundle offers the ultimate professional resurfacing experience for damaged and over processed hair. This duo is ideal to repair and strengthen your damaged hair, leaving it more healthy and stronger, preventing any further damage.\u003c\/p\u003e\n\u003cp\u003eIncludes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Serie Expert Absolut Repair Shampoo by L’Oréal Professionnel 1500ml\u003c\/li\u003e\n\u003cli\u003e1 x Serie Expert Absolut Repair Conditioner by L’Oréal Professionnel 750ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*Pumps not included\u003c\/p\u003e\n\u003c\/div\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957432217930,"sku":"35582","price":51.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/35582.jpg?v=1770205164"},{"product_id":"serie-expert-absolut-repair-shampoo-1500ml-conditioner-750ml-masque-500ml-by-l-oreal-professionnel","title":"Serie Expert Absolut Repair Shampoo 1500ml,Conditioner 750ml \u0026 Masque 500ml by L’Oréal Professionnel","description":"\u003cp\u003eThis L’Oréal Professionnel bundle offers the ultimate professional resurfacing experience for damaged and over processed hair.\u003c\/p\u003e\n\u003cp\u003eIncludes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Serie Expert Absolut Repair Shampoo by L’Oréal Professionnel 1500ml\u003c\/li\u003e\n\u003cli\u003e1 x Serie Expert Absolut Repair Conditioner by L’Oréal Professionnel 750ml\u003c\/li\u003e\n\u003cli\u003e1 x Serie Expert Absolut Repair Masque by L’Oréal Professionnel 500ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*This item is excluded from discount.\u003c\/em\u003e\u003c\/p\u003e            \u003cp\u003e\u003ca data-mage-init=\"{\" salons_productdescription data-read-more=\"data-read-more\" href=\"#desk-details-wrapper\"\u003eRead more\u003c\/a\u003e\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52957432283466,"sku":"36246","price":73.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/36246_a16d7856-ed33-4789-816c-f32593193f18.jpg?v=1770205224"}],"url":"https:\/\/www.salonsdirect.com\/collections\/l-oreal-professionnel.oembed?page=6","provider":"Salons Direct","version":"1.0","type":"link"}