{"title":"L'Oreal Professionnel Serie Expert Keratin Alpha Sleek","description":"","products":[{"product_id":"serie-expert-keratin-alpha-sleek-shampoo-300ml-by-loreal-professionnel","title":"Serie Expert Keratin Alpha Sleek Shampoo 300ml by L'Oréal Professionnel","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003eSerie Expert Keratin Alpha Sleek Shampoo 300ml by L'Oréal Professionnel.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReprogram hair for up to 2 weeks of frizz control*\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eFor up to 5X smoother hair with up to 2x less frizz**\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eControls unwanted volume for daily styling in half the time***\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eProgressive Reprogramming: After 4 uses, Smooth Transformer resets hair discipline**** at the Keratin Alpha level for a total fibre transformation*****\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e*Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on a 15-day break observation\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e**instrumental tests\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e***Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e****After 4 applications of Smooth Transformer. \u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e*****Instrumental and consumer tests.\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":61085098115402,"sku":"44207","price":14.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/44207_531ccca4-a70f-4944-9814-c29be21725c9.jpg?v=1773136623"},{"product_id":"serie-expert-keratin-alpha-sleek-shampoo-500ml-by-loreal-professionnel","title":"Serie Expert Keratin Alpha Sleek Shampoo 500ml by L'Oréal Professionnel","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003eSerie Expert Keratin Alpha Sleek Shampoo 500ml by L'Oréal Professionnel.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReprogram hair for up to 2 weeks of frizz control*\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eFor up to 5X smoother hair with up to 2x less frizz**\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eControls unwanted volume for daily styling in half the time***\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eProgressive Reprogramming: After 4 uses, Smooth Transformer resets hair discipline**** at the Keratin Alpha level for a total fibre transformation*****\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e*Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on a 15-day break observation\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan\u003e**instrumental tests\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan\u003e***Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan\u003e****After 4 applications of Smooth Transformer.\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan\u003e*****Instrumental and consumer tests.\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":61085098606922,"sku":"44208","price":19.15,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/44208_88274f7f-26c8-4f24-8c2d-439ae61de1b1.jpg?v=1773136706"},{"product_id":"serie-expert-keratin-alpha-sleek-shampoo-refill-500ml-by-loreal-professionnel","title":"Serie Expert Keratin Alpha Sleek Refill Shampoo 500ml by L'Oréal Professionnel","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003eSerie Expert Keratin Alpha Sleek Shampoo 500ml Refill by L'Oréal Professionnel.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReprogram hair for up to 2 weeks of frizz control*\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eFor up to 5X smoother hair with up to 2x less frizz**\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eControls unwanted volume for daily styling in half the time***\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eProgressive Reprogramming: After 4 uses, Smooth Transformer resets hair discipline**** at the Keratin Alpha level for a total fibre transformation*****\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e*Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on a 15-day break observation\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan\u003e**instrumental tests\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan\u003e***Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan\u003e****After 4 applications of Smooth Transformer.\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan\u003e*****Instrumental and consumer tests.\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":61085098869066,"sku":"44209","price":16.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/44209.jpg?v=1773136784"},{"product_id":"serie-expert-keratin-alpha-sleek-rinse-off-mask-250ml-by-loreal-professionnel","title":"Serie Expert Keratin Alpha Sleek Rinse-Off Mask 250ml by L'Oréal Professionnel","description":"\u003cp\u003eSerie Expert Keratin Alpha Sleek Rinse-Off Mask 250ml by L'Oréal Professionnel.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReprogram hair for up to 2 weeks of frizz control*\u003c\/li\u003e\n\u003cli\u003eFor up to 5X smoother hair with up to 2x less frizz**\u003c\/li\u003e\n\u003cli\u003eControls unwanted volume for daily styling in half the time***\u003c\/li\u003e\n\u003cli\u003eProgressive Reprogramming: After 4 uses, Smooth Transformer resets hair discipline**** at the Keratin Alpha level for a total fibre transformation*****\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on a 15-day break observation\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**instrumental tests\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e***Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e****After 4 applications of Smooth Transformer\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*****Instrumental and consumer tests.\u003c\/em\u003e\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":61085098901834,"sku":"44210","price":17.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/44210_b3d1cce0-ea96-4f99-b8e2-66d6f839ad01.jpg?v=1773136817"},{"product_id":"serie-expert-keratin-alpha-sleek-serum-by-loreal-professionnel","title":"Serie Expert Keratin Alpha Sleek Serum 50ml by L'Oréal Professionnel","description":"\u003cp\u003eSerie Expert Keratin Alpha Sleek Serum by L'Oréal Professionnel.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReprogram hair for up to 2 weeks of frizz control*\u003c\/li\u003e\n\u003cli\u003eFor up to 5X smoother hair with up to 2x less frizz**\u003c\/li\u003e\n\u003cli\u003eControls unwanted volume for daily styling in half the time***\u003c\/li\u003e\n\u003cli\u003eProgressive Reprogramming: After 4 uses, Smooth Transformer resets hair discipline****\u003cem\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/em\u003eat the Keratin Alpha level for a total fibre transformation*****\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on a 15-day break observation\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**instrumental tests\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e***Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e****After 4 applications of Smooth Transformer.\u003cspan style=\"font-size: 0.875rem;\"\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e *****Instrumental and consumer tests.\u003c\/em\u003e\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":61085098967370,"sku":"44211","price":16.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/44211_2a5bb19b-2b7a-4ab8-9628-6f3e46972255.jpg?v=1773136886"},{"product_id":"serie-expert-keratin-alpha-sleek-smooth-transformer-by-loreal-professionnel","title":"Serie Expert Keratin Alpha Sleek Smooth Transformer 200ml by L'Oréal Professionnel","description":"\u003cp\u003eSerie Expert Keratin Alpha Sleek Smooth Transformer by L'Oréal Professionnel.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReprogram hair for up to 2 weeks of frizz control*\u003c\/li\u003e\n\u003cli\u003eFor up to 5X smoother hair with up to 2x less frizz**\u003c\/li\u003e\n\u003cli\u003eControls unwanted volume for daily styling in half the time***\u003c\/li\u003e\n\u003cli\u003eProgressive Reprogramming: After 4 uses, Smooth Transformer resets hair discipline****\u003cem\u003e\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003eat the Keratin Alpha level for a total fibre transformation*****\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on a 15-day break observation\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**instrumental tests\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003e***Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e****After 4 applications of Smooth Transformer.\u003cspan\u003e\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e *****Instrumental and consumer tests.\u003c\/em\u003e\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":61085099196746,"sku":"44212","price":17.35,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/44212_ea5838ef-feb9-4075-89e0-ef4a191d3570.jpg?v=1773136921"},{"product_id":"serie-expert-keratin-alpha-sleek-shampoo-1500ml-by-loreal-professionnel","title":"Serie Expert Keratin Alpha Sleek Shampoo 1500ml by L'Oréal Professionnel","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003eSerie Expert Keratin Alpha Sleek Shampoo 1500ml by L'Oréal Professionnel.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReprogram hair for up to 2 weeks of frizz control*\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eFor up to 5X smoother hair with up to 2x less frizz**\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eControls unwanted volume for daily styling in half the time***\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eProgressive Reprogramming: After 4 uses, Smooth Transformer resets hair discipline**** at the Keratin Alpha level for a total fibre transformation*****\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e*Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on a 15-day break observation\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan\u003e**instrumental tests\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan\u003e***Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan\u003e****After 4 applications of Smooth Transformer.\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan\u003e*****Instrumental and consumer tests.\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":61085099229514,"sku":"44213","price":29.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/44213.jpg?v=1772786986"},{"product_id":"serie-expert-keratin-alpha-sleek-shampoo-refill-1000ml-by-loreal-professionnel","title":"Serie Expert Keratin Alpha Sleek Refill Shampoo 1000ml by L'Oréal Professionnel","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003eSerie Expert Keratin Alpha Sleek Shampoo 1000ml Refill by L'Oréal Professionnel.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReprogram hair for up to 2 weeks of frizz control*\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eFor up to 5X smoother hair with up to 2x less frizz**\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eControls unwanted volume for daily styling in half the time***\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eProgressive Reprogramming: After 4 uses, Smooth Transformer resets hair discipline**** at the Keratin Alpha level for a total fibre transformation*****\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e*Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on a 15-day break observation\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan\u003e**instrumental tests\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan\u003e***Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan\u003e****After 4 applications of Smooth Transformer.\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan\u003e*****Instrumental and consumer tests.\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":61085099295050,"sku":"44214","price":17.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/44214_elle.png?v=1772788328"},{"product_id":"serie-expert-keratin-alpha-sleek-rinse-off-mask-500ml-by-loreal-professionnel","title":"Serie Expert Keratin Alpha Sleek Rinse-Off Mask 500ml by L'Oréal Professionnel","description":"\u003cp\u003eSerie Expert Keratin Alpha Sleek Rinse-Off Mask 500ml by L'Oréal Professionnel.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReprogram hair for up to 2 weeks of frizz control*\u003c\/li\u003e\n\u003cli\u003eFor up to 5X smoother hair with up to 2x less frizz**\u003c\/li\u003e\n\u003cli\u003eControls unwanted volume for daily styling in half the time***\u003c\/li\u003e\n\u003cli\u003eProgressive Reprogramming: After 4 uses, Smooth Transformer resets hair discipline**** at the Keratin Alpha level for a total fibre transformation*****\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e*Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on a 15-day break observation\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e**instrumental tests\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e***Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e****After 4 applications of Smooth Transformer\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*****Instrumental and consumer tests.\u003c\/em\u003e\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":61085099327818,"sku":"44215","price":22.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/44215.jpg?v=1772787048"}],"url":"https:\/\/www.salonsdirect.com\/collections\/serie-expert-keratin-alpha-sleek.oembed","provider":"Salons Direct","version":"1.0","type":"link"}