{"title":"Wella Ultimate Smooth","description":"\u003cp\u003eWella Ultimate Smooth products are developed for professional salon use, delivering advanced smoothing and frizz control for all hair types. The range utilises innovative formulas to provide long-lasting manageability, softness, and a sleek finish.\u003c\/p\u003e\n\n\u003cp\u003eInfused with nourishing ingredients, these treatments help to protect hair from humidity while maintaining a healthy, radiant look. The formulas support hair’s resilience and shine, even in challenging conditions.\u003c\/p\u003e\n\n\u003cp\u003eWella Ultimate Smooth is trusted by stylists for its reliable performance, making it a preferred choice for creating smooth, polished hairstyles in the salon. \u003c\/p\u003e","products":[{"product_id":"ultimate-smooth-conditioner-200ml-by-wella-professionals","title":"Ultimate Smooth Conditioner 200ml by Wella Professionals","description":"\u003cp class=\"MsoNormal\"\u003eUltimate Smooth Conditioner with a patented technology with Squalane and Omega-9 for inside \u0026amp; outside nourishment.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eSmooth, nourish \u0026amp; add shine\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eFormulation Highlights\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eA patented technology with Squalane \u0026amp; Omega-9 to nourish hair inside \u0026amp; recreate a protective barrier outside\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eDermatologically tested\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eVegan \/ Formulated without animal derived ingredients\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eColour safe\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e€¯\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eCommitted to no animal testing*\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e*Wella company is a member in International Collaboration on Cosmetics Safety\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":52957553557834,"sku":"42081","price":17.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/42081.jpg?v=1759413781"},{"product_id":"ultimate-smooth-conditioner-1000ml-by-wella-professionals","title":"Ultimate Smooth Conditioner 1000ml by Wella Professionals","description":"\u003cp class=\"MsoNormal\"\u003eUltimate Smooth Conditioner with a patented technology with Squalane and Omega-9 for inside \u0026amp; outside nourishment.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eSmooth, nourish \u0026amp; add shine\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eFormulation Highlights\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eA patented technology with Squalane \u0026amp; Omega-9 to nourish hair inside \u0026amp; recreate a protective barrier outside\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eDermatologically tested\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eVegan \/ Formulated without animal derived ingredients\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eColour safe\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e€¯\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eCommitted to no animal testing*\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e*Wella company is a member in International Collaboration on Cosmetics Safety\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":52957553787210,"sku":"42082","price":29.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/42082.jpg?v=1759413776"},{"product_id":"ultimate-smooth-miracle-oil-serum-100ml-by-wella-professionals","title":"Ultimate Smooth Miracle Oil Serum 100ml by Wella Professionals","description":"\u003cp class=\"MsoNormal\"\u003eUltimate Smooth Miracle Oil Serum is a delicate hair oil that deeply nourishes hair inside \u0026amp; out leaving it visibly smoother and shinier - nourishing hair in 30 seconds, with smoothness that lasts up to 3 days*. With Squalane and Omega-9.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eNourish hair in 30 seconds\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eUp to 85% smoother hair**\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e96 hours frizz control\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eUV \u0026amp; Heat protection\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eSilky Shine\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eCreates a protective barrier against humidity\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eA patented technology with Squalane \u0026amp; Omega-9 to nourish hair inside \u0026amp; recreate a protective barrier outside\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eDermatologically tested\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eVegan \/ Formulated without animal derived ingredients\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eColour safe\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e€¯\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eCommitted to no animal testing***\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e*if unwashed for 3 days, vs. untreated\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e**vs untreated\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e***Wella company is a member in International Collaboration on Cosmetics Safety\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":52957553951050,"sku":"42077","price":29.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/42077.jpg?v=1759413775"},{"product_id":"ultimate-smooth-miracle-oil-serum-30ml-by-wella-professionals","title":"Ultimate Smooth Miracle Oil Serum 30ml by Wella Professionals","description":"\u003cp class=\"MsoNormal\"\u003eUltimate Smooth Miracle Oil Serum is a delicate hair oil that deeply nourishes hair inside \u0026amp; out leaving it visibly smoother and shinier - nourishing hair in 30 seconds, with smoothness that lasts up to 3 days*. With Squalane and Omega-9.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eNourish hair in 30 seconds\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eUp to 85% smoother hair**\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e96 hours frizz control\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eUV \u0026amp; Heat protection\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eSilky Shine\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eCreates a protective barrier against humidity\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eA patented technology with Squalane \u0026amp; Omega-9 to nourish hair inside \u0026amp; recreate a protective barrier outside\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eDermatologically tested\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eVegan \/ Formulated without animal derived ingredients\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eColour safe\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e€¯\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eCommitted to no animal testing***\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e*if unwashed for 3 days, vs. untreated\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e**vs untreated\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e***Wella company is a member in International Collaboration on Cosmetics Safety\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":52957554049354,"sku":"42076","price":14.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/42076.jpg?v=1759413775"},{"product_id":"ultimate-smooth-mask-75ml-by-wella-professionals","title":"Ultimate Smooth Mask 75ml by Wella Professionals","description":"\u003cp class=\"MsoNormal\"\u003eUltimate Smooth Hair Mask with a patented technology with Squalane and Omega-9 for inside \u0026amp; outside nourishment.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eDeeply smooths, nourishes \u0026amp; adds shine\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eWeekly hair treatment for dull, damaged \u0026amp; frizzy hair\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eEasier to detangle*\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003ePatented technology with Squalane \u0026amp; Omega-9 to nourish hair inside \u0026amp; recreate a protective barrier outside\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eDermatologically tested\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eVegan \/ formulated without animal derived ingredients\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eColour safe\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e€¯\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eCommitted to no animal testing**\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-spacerun: yes;\"\u003e \u003c\/span\u003e*vs non-conditioning shampoo\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e**Wella company is a member in International Collaboration on Cosmetics Safety\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":52957554082122,"sku":"42083","price":10.3,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/42083.jpg?v=1759413782"},{"product_id":"ultimate-smooth-shampoo-1000ml-by-wella-professionals","title":"Ultimate Smooth Shampoo 1000ml by Wella Professionals","description":"\u003cp class=\"MsoNormal\"\u003eUltimate Smooth Shampoo is formulated with Metal Purifier technology to detox your hair from metals. It also contains Squalane \u0026amp; Omega-9 to deeply nourish hair inside and recreate a protective barrier. Dermatologically tested and suitable for coloured hair.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003ePatented technology with Squalane \u0026amp; Omega-9 to deeply nourish hair inside \u0026amp; recreate a protective barrier\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eGentle \u0026amp; effective cleansing power\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eWith Metal Purifier technology to detox your hair from metals\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eDermatologically tested\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eVegan \/ formulated without animal derived ingredients\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eColour safe\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e€¯\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eCommitted to no animal testing*\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e*Wella company is a member in International Collaboration on Cosmetics Safety\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":52957554114890,"sku":"42080","price":22.2,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/42080.jpg?v=1759413778"},{"product_id":"ultimate-smooth-mask-500ml-by-wella-professionals","title":"Ultimate Smooth Mask 500ml by Wella Professionals","description":"\u003cp class=\"MsoNormal\"\u003eUltimate Smooth Hair Mask with a patented technology with Squalane and Omega-9 for inside \u0026amp; outside nourishment.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eDeeply smooths, nourishes \u0026amp; adds shine\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eWeekly hair treatment for dull, damaged \u0026amp; frizzy hair\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eEasier to detangle*\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003ePatented technology with Squalane \u0026amp; Omega-9 to nourish hair inside \u0026amp; recreate a protective barrier outside\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eDermatologically tested\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eVegan \/ formulated without animal derived ingredients\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eColour safe\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e€¯\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eCommitted to no animal testing**\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-spacerun: yes;\"\u003e \u003c\/span\u003e*vs non-conditioning shampoo\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e**Wella company is a member in International Collaboration on Cosmetics Safety\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":52957554147658,"sku":"42085","price":24.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/42085.jpg?v=1759413782"},{"product_id":"ultimate-smooth-mask-150ml-by-wella-professionals","title":"Ultimate Smooth Mask 150ml by Wella Professionals","description":"\u003cp class=\"MsoNormal\"\u003eUltimate Smooth Hair Mask with a patented technology with Squalane and Omega-9 for inside \u0026amp; outside nourishment.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003eDeeply smooths, nourishes \u0026amp; adds shine\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eWeekly hair treatment for dull, damaged \u0026amp; frizzy hair\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eEasier to detangle*\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003ePatented technology with Squalane \u0026amp; Omega-9 to nourish hair inside \u0026amp; recreate a protective barrier outside\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eDermatologically tested\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eVegan \/ formulated without animal derived ingredients\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eColour safe\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e€¯\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eCommitted to no animal testing**\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan style=\"mso-spacerun: yes;\"\u003e \u003c\/span\u003e*vs non-conditioning shampoo\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e**Wella company is a member in International Collaboration on Cosmetics Safety\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":52957554213194,"sku":"42084","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/42084.jpg?v=1759413783"},{"product_id":"ultimate-smooth-shampoo-100ml-by-wella-professionals","title":"Ultimate Smooth Shampoo 100ml by Wella Professionals","description":"\u003cp class=\"MsoNormal\"\u003eUltimate Smooth Shampoo is formulated with Metal Purifier technology to detox your hair from metals. It also contains Squalane \u0026amp; Omega-9 to deeply nourish hair inside and recreate a protective barrier. Dermatologically tested and suitable for coloured hair.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003ePatented technology with Squalane \u0026amp; Omega-9 to deeply nourish hair inside \u0026amp; recreate a protective barrier\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eGentle \u0026amp; effective cleansing power\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eWith Metal Purifier technology to detox your hair from metals\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eDermatologically tested\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eVegan \/ formulated without animal derived ingredients\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eColour safe\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e€¯\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eCommitted to no animal testing*\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e*Wella company is a member in International Collaboration on Cosmetics Safety\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":52957554344266,"sku":"42078","price":8.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/42078.jpg?v=1759413780"},{"product_id":"ultimate-smooth-shampoo-250ml-by-wella-professionals","title":"Ultimate Smooth Shampoo 250ml by Wella Professionals","description":"\u003cp class=\"MsoNormal\"\u003eUltimate Smooth Shampoo is formulated with Metal Purifier technology to detox your hair from metals. It also contains Squalane \u0026amp; Omega-9 to deeply nourish hair inside and recreate a protective barrier. Dermatologically tested and suitable for coloured hair.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eBenefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"MsoNormal\"\u003ePatented technology with Squalane \u0026amp; Omega-9 to deeply nourish hair inside \u0026amp; recreate a protective barrier\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eGentle \u0026amp; effective cleansing power\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eWith Metal Purifier technology to detox your hair from metals\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eDermatologically tested\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eVegan \/ formulated without animal derived ingredients\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eColour safe\u003cspan style=\"font-family: 'Arial',sans-serif;\"\u003e€¯\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003eCommitted to no animal testing*\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e*Wella company is a member in International Collaboration on Cosmetics Safety\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":52957554377034,"sku":"42079","price":15.3,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/42079.jpg?v=1759413776"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/collections\/42083.jpg?v=1785229529","url":"https:\/\/www.salonsdirect.com\/collections\/wella-professionals-ultimate-smooth.oembed","provider":"Salons Direct","version":"1.0","type":"link"}