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Goldwell Elumen Play

Goldwell Elumen Play Semi Permanent Hair Color is a revolutionary dye system that enhances color intensity by penetrating both the inner and outer layers of the hair cuticle. This innovative formula ensures long-lasting results, with the color remaining vibrant for up to 10-15 washes, depending on your hair shade and structure. Not only does Elumen Play provide stunning shades, but it also promotes healthier-looking hair.

In fact, 8 out of 10 stylists have reported an improvement in their clients' hair structure after using Goldwell Elumen Play. This professional-grade dye is designed to deliver intense hues that are resistant to fading over time. With a wide range of colours available on the Elumen play color chart, you can easily find a shade that suits your personal style and allows you to express your creativity.

Whether you're looking for a bold statement or subtle highlights, Goldwell Elumen Play has got you covered. Its unique formulation guarantees exceptional results every time while ensuring minimal damage to your locks compared to traditional dyes. 

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