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Goldwell Elumen Play Semi Permanent Hair Color is a direct dye system that creates colour intensity by sitting on the inner and outer levels of the cuticle. This colour lasts up to 10-15 washes depending on shade and hair structure and boosts the health of the hair. 8 out of 10 stylists percieve an improved hair structure.
Shop the full Goldwell Elumen Play Semi Permanent Hair Color range today!