{"product_id":"dia-color-60ml-5-1-by-l-oreal-professionnel","title":"Dia Color 60ml 5.1 by L’Oréal Professionnel","description":"\u003cp\u003eDia Color 60ml 5.1 by L’Oréal Professionnel is an alkaline demi-permanent in Light Ash Brown that blends up to 70% grey without shifting your client's natural base. It's ammonia-free and silicone-free, processes in 20 minutes on a first application and gives 6 weeks of gloss colour.\u003c\/p\u003e\u003cp\u003eFeatures\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eShade 5.1 Light Ash Brown: level 5 with an ash reflect, lifts up to 1 level\u003c\/li\u003e\n\u003cli\u003eUp to 70% grey blending through Melanin Gap Filler Technology\u003c\/li\u003e\n\u003cli\u003eMixes 1:1.5 with Dia Activateur Developer in 6 Vol, 9 Vol or 15 Vol\u003c\/li\u003e\n\u003cli\u003e20 minutes on a first application, 15 plus 5 minutes on retouches\u003c\/li\u003e\n\u003cli\u003eUp to 92% natural origin formula with no ammonia or silicone\u003c\/li\u003e\n\u003cli\u003eCreamy texture with shea butter and hyaluronic acid among its caring ingredients\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52956031353162,"sku":"37438","price":12.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/diacolor_ash_-_updated.jpg?v=1759409750","url":"https:\/\/www.salonsdirect.com\/products\/dia-color-60ml-5-1-by-l-oreal-professionnel","provider":"Salons Direct","version":"1.0","type":"link"}