{"product_id":"dia-color-60ml-by-l-oreal-professionnel","title":"Dia Color 60ml by L’Oréal Professionnel","description":"\u003cp\u003eExperience the revolutionary Dia Color 60ml by L’Oréal Professionnel, a game-changer in the world of hair colour. L’Oréal Professionnel discovered the origin of dull hair: progressive melanin loss. This lead them to create Dia Color - the first 92% natural origin demi-permanent hair colour to reverse melanin loss effects.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides 6 weeks of gloss colour\u003c\/li\u003e\n\u003cli\u003eUp to 70% grey coverage\u003c\/li\u003e\n\u003cli\u003e100% true-to-tone natural reflects\u003c\/li\u003e\n\u003cli\u003eGives hair 3x more shine\u003c\/li\u003e\n\u003cli\u003eNo ammonia or silicone\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Salons Direct","offers":[{"title":"Default Title","offer_id":62739631046986,"sku":null,"price":12.65,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/Config_c6618f7e-66e3-4cf9-8fdd-00ccec8e159d.jpg?v=1784210488","url":"https:\/\/www.salonsdirect.com\/products\/dia-color-60ml-by-l-oreal-professionnel","provider":"Salons Direct","version":"1.0","type":"link"}