{"product_id":"goldwell-elumen-hair-color-200ml-bkat6","title":"Goldwell Elumen Hair Color 200ml BK@6","description":"\u003cp\u003eGoldwell Elumen Hair Color is an oxidant-free and high performance permanent hair colour that is long-lasting. The Elumen pigments are physically drawn deep inside the hair where they are anchored securely to create a magnet effect. Elumen also fills the hair structure and reflects the light to create a shine and repair effect.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eKey Benefits include:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSharp, fresh, brilliant colors\u003c\/li\u003e\n\u003cli\u003eExceptional shine\u003c\/li\u003e\n\u003cli\u003eIncredible durability\u003c\/li\u003e\n\u003cli\u003eImproved hair structure\u003c\/li\u003e\n\u003cli\u003eWithout oxidation, ammonia-free\u003c\/li\u003e\n\u003cli\u003eElumen gives grey coverage up to 30% on up to 50% grey hair\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Goldwell Professional","offers":[{"title":"Default Title","offer_id":52956614852938,"sku":"23375","price":19.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/23375.jpg?v=1759410609","url":"https:\/\/www.salonsdirect.com\/products\/goldwell-elumen-hair-color-200ml-bkat6","provider":"Salons Direct","version":"1.0","type":"link"}