{"product_id":"goldwell-elumen-play-semi-permanent-hair-color-120ml","title":"Goldwell Elumen Play Semi Permanent Hair Color 120ml","description":"\u003cp\u003eGoldwell Elumen Play Semi Permanent Hair Color is a direct dye system that creates colour intensity by sitting on the inner and outer levels of the cuticle.\u003c\/p\u003e\n\u003cp\u003eFeatures include:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLasts up to 10-15 washes*\u003c\/li\u003e\n\u003cli\u003eOutstanding colour and shine\u003c\/li\u003e\n\u003cli\u003eBoosts the health of the hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e8 out of 10 stylists percieve an improved hair structure\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e* Depends on hair shade and structure\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell Professional","offers":[{"title":"Default Title","offer_id":62832093495626,"sku":"GOLDELUPLAY","price":19.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/Elumen-semi-permanent-config.jpg?v=1768235410","url":"https:\/\/www.salonsdirect.com\/products\/goldwell-elumen-play-semi-permanent-hair-color-120ml","provider":"Salons Direct","version":"1.0","type":"link"}