{"product_id":"inoa-60g-8-21-light-iridescent-ash-blonde-by-l-oreal-professionnel","title":"INOA 60g 8.21 Light Iridescent Ash Blonde by L’Oréal Professionnel","description":"\u003cp\u003eiNOA's luxurious Ammonia-free hair colour has an unique patented Oil Delivery system technology to give high impact colour that provides up to 100% white hair coverage is up to 48% shinier* and gives optimal scalp comfort for healthier looking hair.\u003c\/p\u003e\n\u003cp\u003eThe new vegan formula* is more fluid and manageable and is faster and easier to apply. Easier to mix, rinse and extend to the lengths*** for better application.\u003cbr\u003e\u003cbr\u003e*vs. before colouration. \u003cbr\u003e**Vegan formula: no animal derived ingredients or by-products.\u003cbr\u003e***vs previous iNOA.\u003c\/p\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":52956990636362,"sku":"31593","price":11.5,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/inoa-tube_68.jpg?v=1759411141","url":"https:\/\/www.salonsdirect.com\/products\/inoa-60g-8-21-light-iridescent-ash-blonde-by-l-oreal-professionnel","provider":"Salons Direct","version":"1.0","type":"link"}