{"product_id":"serie-expert-keratin-alpha-sleek-shampoo-300ml-by-loreal-professionnel","title":"Serie Expert Keratin Alpha Sleek Shampoo 300ml by L'Oréal Professionnel","description":"\u003cdiv class=\"ewa-rteLine\"\u003e\n\u003cp\u003eSerie Expert Keratin Alpha Sleek Shampoo 300ml by L'Oréal Professionnel.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReprogram hair for up to 2 weeks of frizz control*\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eFor up to 5X smoother hair with up to 2x less frizz**\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eControls unwanted volume for daily styling in half the time***\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003eProgressive Reprogramming: After 4 uses, Smooth Transformer resets hair discipline**** at the Keratin Alpha level for a total fibre transformation*****\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e*Consumer test on 68 participants, 1 application\/week for 4 weeks. Based on a 15-day break observation\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e**instrumental tests\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e***Instrumental tests with routine 4 times of Shampoo + Smooth Transformer + Leave-on\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e****After 4 applications of Smooth Transformer. \u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv class=\"ewa-rteLine\"\u003e\u003cem\u003e\u003cspan style=\"font-size: 0.875rem;\"\u003e*****Instrumental and consumer tests.\u003c\/span\u003e\u003c\/em\u003e\u003c\/div\u003e","brand":"L’Oréal Professionnel","offers":[{"title":"Default Title","offer_id":61085098115402,"sku":"44207","price":16.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/44207_531ccca4-a70f-4944-9814-c29be21725c9.jpg?v=1773136623","url":"https:\/\/www.salonsdirect.com\/products\/serie-expert-keratin-alpha-sleek-shampoo-300ml-by-loreal-professionnel","provider":"Salons Direct","version":"1.0","type":"link"}