{"product_id":"wella-illumina-60ml-10-53-lightest-blonde-mahogany-gold","title":"Wella Illumina 60ml 10\/53 Lightest Blonde Mahogany Gold","description":"\u003cp\u003eA permanent colour that is powered by the ultra-sophisticated Microlight Technology, which allows light to enter hair and then radiate out, giving it an almost ethereal luminosity \u0026amp; built in metal purifier that helps to prevent hair damage when metals are present in the hair.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncredible hair protection\u003c\/li\u003e\n\u003cli\u003eMicrolight technology\u003c\/li\u003e\n\u003cli\u003eMost natural looking colour\u003c\/li\u003e\n\u003cli\u003eUp to 100% grey coverage with a sheer result\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFor best results use with Wella Welloxon Perfect.\u003c\/p\u003e\n\u003cp\u003eWella Illumina is a permanent hair colour used by salon professionals that can lighten, darken or enhance natural hair, producing a colour range that looks more natural and healthy. It uses microlight technology to give great coverage of grey hair but also protects the hair for that sheer, glossy, natural look.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":52957583081802,"sku":"40519","price":12.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0926\/6567\/6106\/files\/wella-illumina-box_2_5.jpg?v=1759413945","url":"https:\/\/www.salonsdirect.com\/products\/wella-illumina-60ml-10-53-lightest-blonde-mahogany-gold","provider":"Salons Direct","version":"1.0","type":"link"}