The Wella EIMI range allows you to express your styling skills and each client's individuality, interpreting the latest global trends in your own way, setting new accents of style and originality. EIMI moulds and empowers, shapes and inspires and is, in a word, individuality.
This soft, velvety primer is the perfect base for any hair style. Hair manageability is improved and this primer makes for smooth, perfect styling.
Directions: Apply one pump on damp hair to prep your style.