For over 80 years Proraso has been the leading Italian barber shop shaving brand, guarding it’s secret formula in a way that only a small family owned Italian business can. The recipe has been passed down from one generation to the next. The Proraso Shaving Cream Jar (150ml) contains a traditional Glycerin based shaving cream enriched with the purest ingredients, including Eucalyptus, Coconut Oils and Menthol. This rich lathering and soothing cream softens even the thickest beard for a close and comfortable shave, while also protecting even the most sensitive skin. For best results use with Proraso Pre and Post Shave Cream.